Co-Creation Organization Prioritization Stakeholders 
Strategic Account Management Association
SEPTEMBER 13, 2021
By Dave Duke, Co-Founder and CCO, MetaCX, and Joel Schaafsma, Research General Manager, SAMA. SAMA and Boston Consulting Group partnered in May 2020 to conduct a study aimed at discovering the early changes to customer expectations for sales organizations as a result of the COVID pandemic. Turning lemons into lemonade.
Strategic Account Management Association
JANUARY 25, 2022
Pfizer is the winner of the 2021 SAMA Excellence Award for “Innovative Value Co-Creation.” While this customer’s staff demonstrated both passion and expertise, to make this process a reality, they needed a project focused on innovative thinking, data-driven insights, stakeholder connectivity and patient/provider resources.
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Arpedio
JUNE 1, 2023
This recognition underscored the need for account managers to prioritize customer value and gain insights into individualized customer interactions, emphasizing the significance of maintaining strong relationships, linking transactions, and ensuring a superior customer experience. 75% of companies think they are customer-centric.
OnStrategyHQ
FEBRUARY 16, 2024
Embracing AI within your business strategically can transform your organization, helping you multiply your mission and achieve what was impossible without adding additional human labor. A thoughtful, strategic approach to integrating AI into your organization is essential; otherwise, you’re throwing valuable time and investment away.
Hubspot Sales
JULY 7, 2019
Navigate internal politics and target key stakeholders to drive buy-in. Today’s customer desires a strategic partner to deliver value across their organization. Discuss value co-creation with your customer. Deliver value through right-fit solutions to their toughest challenges. Strategic Account Plan Template Layout.
Arpedio
APRIL 1, 2022
It requires investing your team’s resources to target multiple stakeholders within an account. In short, Account-Based Selling is a targeted B2B sales methodology or strategy that entails heavy investing into targeting multiple stakeholders within an account opposed to the conventional one-to-one sales model. Back to blog.
Arpedio
MARCH 27, 2023
Let’s review the four methodologies (in a non-prioritized order): 1. It was first developed in the 1990s for software sales and is used extensively throughout some of the most elite sales organizations across the world. MEDDIC and MEDDPICC The MEDDIC/MEDDPICC sales qualification process is a B2B sales methodology. Superior together.
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