article thumbnail

Achieve more engagement and buy-in: Relationships, Plan, Expectations, Benefits, Persuasion and Training

Red Star Kim

This is challenging as everyone is time poor and most communications are digital. And we know that face-to-face communication is most effective in building relationships. Building empathy with fee-earners helps us to understand what they expect and any assumptions they may be making about the likely results.

article thumbnail

Building and optimizing your diverse, multifunctional “Dream Team”

Strategic Account Management Association

Our aspiration, I believe, should be to create a workforce that reflects the incredible diversity of our customers, our partners, our suppliers and our community. But before I delve into what leaders can do to make this happen, I want to share some context for why it’s important. It starts with communication. Why is that?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to Radically Improve Your B2B Sales Win Rates

Mike Kunkle

My point here, is that you should make a purposeful determination on these levels, clearly define them, train them, and coach to them. In addition to having the right decision makers in the deal, which is part of qualification, it’s important to assess the landscape and relationships. Here’s what I mean.

B2B 211
article thumbnail

Rethinking Enablement for the Future: The Power of Commercial Effectiveness Integration

Mike Kunkle

Keep this in mind as you read this article, and adapt and adopt what makes sense for you in your current context. It’s not just about listing features, but about communicating the core of your offerings and the problems they solve. It’s about being present and engaging across various platforms and touchpoints.

article thumbnail

The Perplexing Power of Process & Methodology in Complex B2B Sales

Mike Kunkle

It’s also how I have applied systems thinking to The Building Blocks of Sales Enablement to deliver business impact (see this link for a webinar recap on the business impact topic). Even on the far right, with disciplined workflows, it’s not easy, and often harder if an RFP or RFI process doesn’t allow open communication.

B2B 198
article thumbnail

Unleashing Growth: Overcoming 7 Common Barriers to Sales Transformation

Mike Kunkle

It’s how we can break down the walls that hinder communication and cooperation between departments, to foster a shared vision, common goals, and open channels for knowledge exchange. This abundance of data can lead to analysis paralysis, where decision-makers are overwhelmed without the insights to drive action.

Sales 188
article thumbnail

How Sales and Marketing Can Collaborate (+Expert Tips)

Hubspot Sales

In this article, we discuss how sales and marketing collaboration makes a difference and provide tips and tools for making this collaboration more efficient. Collaboration makes it possible for messaging to evolve based on real-time feedback. Training webinars. Table of Contents How can Sales and Marketing collaborate?

Marketing 106