article thumbnail

Book review: Influential Internal Communication by Jenni Field

Red Star Kim

I haven’t reviewed a book on the topic of internal communication and yet it’s a vital element of marketing, branding, organisational culture, change management and leadership. This contemporary book (published in 2021) is just 200 pages and is subtitled “Streamline your corporate communication to drive efficiency and engagement”.

article thumbnail

Prioritizing People: The Essentials of Servant Leadership for Leaders

CMOE

In a time when organizations are lucky if their employees stay longer than a year before leaving to chase a raise, it’s critically important to show people where they fit and why they matter. According to Boston Consulting Group, 28% of employees are planning to leave their organizations within the next year.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

Organizations are already planning for this new- or next-normal hybrid model and have worked hard to elevate the needed skill sets of their commercial teams – especially strategic account managers. The pandemic has forced organizations to pivot and reinvent how they engage with customers. These changes would otherwise have taken years.

article thumbnail

How to Use Strategic Planning to Help With Goal Setting & Prioritization

Strategic Planning and Management Insights

SME Strategy is a strategy consulting firm that specializes in helping organizations align their teams and operations around a shared vision, mission, values, goals, and action plans. While some organizations choose to lead the strategic planning process themselves, others choose to work with strategic planning facilitators like us.

article thumbnail

Customizing user experiences: How your CRM adapts to every role in your organization

Insightly

Let’s explore the different roles in an organization and how CRM looks to each. Every day, the sales team leaders rely heavily on the CRM system to streamline their processes, organize their workflow , and ultimately drive sales success. As the day progresses, the CRM facilitates communication and collaboration within the sales team.

CRM 52
article thumbnail

Why Change Within The Sales Organization Is So Hard

Sales Outcomes

Leadership teams should focus on the following six areas to support change within the sales organization: Alignment : Sales leaders take the lead in communicating the importance of the transformation and creating buy-in from the sales team. Sales leaders can’t leave prioritization to their direct reports.

article thumbnail

What Your Employees Don’t Know Could Hurt You: How Effective Communication Builds Strong Brand Ambassadors

Strategic Communications

I’m often surprised that the most overlooked audience, when it comes to communicating with key constituents, is the internal or employee audience. Companies are generally pretty good about recognizing that they need to communicate with customers and prospects, but employees tend to be an afterthought. their benefits?