Strategic Communications

APRIL 3, 2024

These were the early days of internet and social media adoption and it was, at least initially, wildly uncharted space. When the American Medical Association issued guidance for physician use of social media, I was all for it. And so has the social media and digital environment. Utility companies? Car manufacturers?

Media 52

Media Energy and Utilities Healthcare Manufacturing 52

Customer Think

NOVEMBER 19, 2022

One prime example is CSR (Corporate Social Responsibility). Most CSR spending is not relevant to creating value for the company, other than as a […]. So much is written about value and about customers, and customer value. Likewise, money is spent on creating value.

Profitability 69

Profitability Customer Value 69

Hubspot Sales

FEBRUARY 24, 2020

Social media has come a long way from the days of MySpace in the mid-2000s. Platforms that were once used to simply share photographs and keep in touch with contacts are now a major part of our daily lives, with the average adult spending nearly two and a half hours per day on social media. Social Media and Sales.

Media 124

Media Sales B2B B2C 124

Hubspot Sales

JANUARY 9, 2023

Open-ended questions like this one typically lead to more interesting responses. If they didn’t previously mention an event or you’re speaking with them for the first time, use a detail you found on social media. Rather than giving a knee-jerk response, your prospect will pause and think, “Hmm, how is my Wednesday going?”.

Media 108

Media Publishing Meetings Communication 108

Zendesk

DECEMBER 3, 2020

Namely, the design of a coronavirus-shaped canapé that one diner photographed and shared on social media. In response to the outcry, the restaurateurs defended their dish as “art” that was always intended to be provocative. What is a social media crisis? It’s more than just a few negative comments.

Media 95

Media Stakeholders Decision-making Publishing 95

Zendesk

JUNE 3, 2021

. . . Social media isn’t just the tool of teens—over the past year, it has quickly become one of the fastest-growing channels for customer support, with tickets up 181 percent since the start of the pandemic. Now, more than ever, customers are looking to connect with brands on their favorite social media platforms.

Media 98

Media Advertising Internet Small Business 98

Zendesk

JANUARY 18, 2024

AI transparency requirements Levels of AI transparency Regulations and standards of transparency in AI The benefits of AI transparency Challenges of transparency in AI (and ways to address them) AI transparency best practices Examples of companies practicing transparent AI Frequently asked questions What’s next for AI transparency?

Artificial Intelligence 52

Artificial Intelligence Decision-making Stakeholders Government 52

Hubspot Sales

JUNE 26, 2023

These are the primary tasks a lead generation specialist is responsible for the following. In addition to reviewing potential customers’ websites and social media presence, lead generation specialists can also look through current prospect or buyer profiles to identify customers who have shown interest in a product or service in the past.

CRM 88

CRM Communication Account Management Leadership 88

Hubspot Sales

SEPTEMBER 20, 2022

With social media, you can prospect at your fingertips — and sidestep the awkwardness of a traditional cold call. Of course, you can't afford to spend hours on social media each day, so which channels are worth your time? The HubSpot Blog surveyed 500+ sales professionals to uncover the best social media channels for prospecting.

Media 92

Media Sales Meetings Marketing 92

Brooks Group

APRIL 10, 2024

Social media gives every sales professional the opportunity to develop an audience of LinkedIn connections , Facebook friends, or X (Twitter) followers and a platform for publishing content. Find Common Interests Don’t let your sales team rush through the research part of their prospecting responsibilities.

Sales 87

Sales Media B2B Publishing 87

Apptivo

DECEMBER 21, 2022

Do they originate from social media platforms or third-party aggregators? Data from various sources, including integrations, social media, website visits, and so on, can be obtained using sales automation software. Social media marketing. It is all about responsiveness when it comes to converting leads into purchasing clients.

Marketing 98

Marketing Sales Media Software 98

Apptivo

FEBRUARY 23, 2023

Who is Responsible for generating leads 5. Lead generation, which is what fuels a company’s long-term success, necessitates cooperation between sales and marketing. Website traffic: Many companies get leads from website visitors who download content, sign up for a newsletter, or fill out a contact form. Introduction 2.

Marketing 52

Marketing Media Advertising Sales 52

OnStrategyHQ

APRIL 25, 2024

Introduction to AI guiding principles and responsible AI. Welcome to the journey of defining responsible AI within your organization! However, as we harness Artificial Intelligence’s potential, we must do so responsibly. Today, we’re talking about AI strategy, specifically about responsible AI.

Artificial Intelligence 52

Artificial Intelligence Government Energy and Utilities Healthcare 52

Zendesk

MARCH 25, 2021

Now, coming out of the COVID-19 pandemic and social uprisings of 2020, shoppers also want—and expect—brands to speak up for social justice. A 2020 study by the National Retail Federation (NRF) found that 61 percent of respondents think retailers should take a stance on social justice issues. Wearing your values on your sleeve.

Retail 98

Retail Advertising Media Customer Experience 98

Hubspot Sales

AUGUST 21, 2023

I work with companies like Facebook and Google to help promote their college recruitment events." If no one else in the space does it like you, say so and provide social proof to back it up. Landing the First Meeting: Introduction Email to Potential Clients This email would be used as an initial introduction to your company.

Sales 98

Sales Decision-making Value Proposition Meetings 98

Zendesk

JULY 26, 2022

If you’ve ever been to a sophisticated social event, you’ve likely encountered that strange interaction where one party attendee asks about another party attendee’s job. “Oh,” These opportunities and values cover the full spectrum of your company. Companies with BD teams usually form them after scaling up and expanding.

Media 96

Media CRM Software Software 96

Hubspot Sales

MARCH 16, 2023

Your interviewer will be asking questions that encompass all these responsibilities and more. How did you find out about this company? What do you know about this company? What was your previous team like at your last company? What are your responsibilities in your current position?

Negotiation 91

Negotiation Prioritization Media CRM 91

Zendesk

APRIL 3, 2023

This includes in-store, ecommerce websites, social media, advertising, the metaverse, email, live chat, phone support, and more. According to the Harvard Business Review, companies at the top of their industries in satisfaction rankings grow revenue roughly 2.5 What is retail customer engagement? What does this look like in practice?

Retail 98

Retail eCommerce Digitalization Artificial Intelligence 98

Peter Simoons

APRIL 11, 2021

Some companies have reacted more vigorously than others, to the changing circumstances. However, how then do companies with an established alliance portfolio respond to an external shock such as the COVID-19 pandemic? You can download and read the full article: Alliances and COVID-19: An Alliance Shock Response Framework here.

Publishing 97

Publishing Management 97

The Center for Sales Strategy

JULY 8, 2020

A lead response study of 2,241 US companies showed that the average first response time of B2B companies to their leads was 42 hours. Whether you conduct your sales outreach by phone, email, or social media, timing is crucial — and here’s the data to back it up. How fast does your team move when a lead comes in?

Media 77

Media B2B Sales 77

Help Scout

JULY 13, 2021

Running from responsibility The root of many terrible customer experiences is a company that is happy to collect money from a transaction but not to accept responsibility when things go wrong. This is one situation in which the company should have definitely folded. Get responsible: Center the customer’s perspective.

Decision-making 136

Decision-making Banking Media Customer Experience 136

Hubspot Sales

NOVEMBER 14, 2023

Before you panic, this isn't to suggest you need to become the next big social media influencer. However, having a presence on social media is no longer a nice-to-have, it's becoming essential. Consider this: nearly half (45%) of sales professionals get leads on social media, more than any other channel.

Energy and Utilities 91

Energy and Utilities Media Sales Publishing 91

Zendesk

JUNE 9, 2022

But according to the Zendesk Customer Experience Trends Report 2022 , only a third of companies are omnichannel. Only a third of companies are omnichannel. Omnichannel (or omni-channel) is an approach that enables companies to communicate with customers in a consistent way across channels. What is omnichannel?

CRM 98

CRM Media Advertising Customer Experience 98

Hubspot Sales

JUNE 9, 2023

The core responsibility of salespeople is to generate revenue. These responsibilities also make a career in sales highly rewarding. Find companies with great products and training programs. In 2018, Apple made history by becoming the world's first publicly traded company to achieve a market capitalization of $1 trillion.

Sales 100

Sales Insurance Decision-making Transportation 100

Insightly

DECEMBER 14, 2023

At a high level, the job descriptions for marketing operations roles may vary depending on the company, but typically involve tasks such as managing data and analytics, optimizing marketing processes, and ensuring smooth communication between marketing teams. Digital marketers are also often involved in search engine optimization.

Marketing 52

Marketing e-Learning Digitalization CRM 52

Insightly

DECEMBER 14, 2023

At a high level, the job descriptions for marketing operations roles may vary depending on the company, but typically involve tasks such as managing data and analytics, optimizing marketing processes, and ensuring smooth communication between marketing teams. Digital marketers are also often involved in search engine optimization.

Marketing 52

Marketing e-Learning Digitalization CRM 52

Hubspot Sales

OCTOBER 24, 2023

Conveying how well you understand the intricacies of the position and the company at large is a surefire way to stand out from a pool of candidates. Learn more about the company’s offerings + values. This means you have to go beyond their website and socials. Do your research on the company. We’ve got you covered.

Internet 86

Internet Meetings Communication Prioritization 86

Hubspot Sales

MAY 2, 2022

BDRs are responsible for three main outcomes: Identify new leads. BDRs are often responsible for finding untapped, potentially lucrative markets. Social Selling. An effective BDR knows how important it is to meet people where they are — and more often than not, they're on social media. Qualify them. Research new markets.

Profitability 77

Profitability Media Marketing Meetings 77

Hubspot Sales

APRIL 24, 2020

The main areas Millennials look for information to influence buying decisions includes online reviews and social media. Not only does that mean having a solid social media strategy in place, that also means having an up-to-date website with a user interface that makes buying a seamless process. What does this mean for you, the seller?

Sales 89

Sales Decision-making Advertising Media 89

Strategic Communications

NOVEMBER 21, 2022

Content–from social media posts, to blog posts, website content, case studies, white papers, ebooks, etc., For small companies, and especially solopreneurs, this can be a daunting challenge. For instance: Responses you make to customer inquiries or questions about your products and services. Direct Mail in the Digital Age.

Artificial Intelligence 52

Artificial Intelligence Media Digitalization Communication 52

ACT

FEBRUARY 28, 2024

The data confirms it: 80 percent of customers prefer working with companies that offer a personalised user experience that aligns with their customer preferences. Truly innovative companies use customer feedback loops to inform their critical product decisions and create a roadmap for business growth.

Decision-making 52

Decision-making CRM Customer Experience Innovation 52

Strategic Communications

MAY 23, 2023

There are a wide range of social media channels available to today’s marketers. Yes, there are costs involved in posting to social media, even if you do it yourself. Let’s take a look at some best practice recommendations from social media experts and business owners who have learned how to juggle posting across multiple channels.

Media 52

Media Co-Creation Communication e-Learning 52

Hubspot Sales

JANUARY 26, 2023

Plus, finding and connecting with your target audience is easy with social media. The Benefits of Digital Entrepreneurship How To Become a Digital Entrepreneur Digital Entrepreneurship Examples Digital businesses include ecommerce companies, blogs, social media influencer accounts, software solution development, and marketing firms.

Digitalization 94

Digitalization eCommerce Finance Internet 94

PandaDoc

APRIL 20, 2022

Engage in social selling. Method 1: Engage in social selling. Social selling leverages social networks like LinkedIn and Instagram to connect with potential customers outside of more traditional forms of contact. The power of social selling is relationship-based. Meanwhile, interest in social media fluctuates.

Sales 98

Sales Media CRM Decision-making 98

Hubspot Sales

NOVEMBER 28, 2023

Poor Customer Experiences If your customer hasn’t had a top-notch experience with your brand and company throughout the customer journey, sales can be left with a more challenging task when closing a deal. Know your company. Using social media incorrectly. Take responsibility. Be prepared. Know your customer.

Negotiation 100

Negotiation Sales Leadership CRM 100

Hubspot Sales

FEBRUARY 16, 2022

For instance, let's say you're pitching a social media tool. For starters, you'll want to take a look at your prospect's existing social media content, and seek out areas for improvement. It's great when you get a response like, 'Way too long' back.". Then use this information to guide your hook. Want to know more?".

Sales 129

Sales e-Learning Media B2C 129

Zendesk

JANUARY 5, 2022

They may or may not have interacted with your company before. As the sales rep, it’s your responsibility to gauge each lead’s interest level and determine whether they’re an ideal customer for your business. Leads can be either cold or warm, depending on their level of awareness of your company and its offerings.

Publishing 105

Publishing Sales Media CRM 105