Red Star Kim

SEPTEMBER 26, 2023

M&BD team structures are not created in isolation – they support the firm’s business strategy which is designed with the external environment and firm’s resources in mind. Other firms will have these roles integrated. Role in direct client contact? Expectations of M&BD (reactive service or proactive advisers?)

Marketing 130

Marketing Key Account Management Account Management Artificial Intelligence 130

Red Star Kim

MARCH 22, 2023

SO here’s a book review: Connected leadership – How professional relationships underpin executive success by Andy Lopata. Relationship strategies I smiled as I saw the author’s strategic/partnership and relational approaches to developing new connections. And quick to read at just 150 pages.

Leadership 130

Leadership Media Client Relationships Innovation 130

Red Star Kim

APRIL 11, 2023

In early April I facilitated another of MBL’s training workshops on “ Pitch Perfect – How to Prepare & Present Winning Pitches & Tenders” for legal and accounting firms. Here are some of the highlights mentioned by the delegates: Pitch points from a pitching and tendering training workshop.

Government 130

Government Innovation Meetings Finance 130

Hubspot Sales

OCTOBER 24, 2023

Interview anxiety is real and can easily shake your confidence. To help you ace your interview, we’ve curated this massive list of interview tips to win over your interviewers with a smile and a stellar conversation. Take the time to truly understand the role. Bonus: It’ll also reflect your ability to go the extra mile!

Internet 86

Internet Meetings Communication Prioritization 86

OnStrategyHQ

OCTOBER 13, 2023

A: Clearly communicating your plan is MANDATORY for successful strategy implementation and execution. There are many best practices for clearly communicating your plan, including creating a one-page plan, using visual storytelling, and creating consistency in your implementation and review process.

Communication 52

Communication Organization Leadership 52

LinkedFusion

OCTOBER 11, 2023

Understanding the Significance of Lead Generation The Backbone of Business Growth Lead generation is the process of attracting and converting potential customers into qualified leads who have shown interest in your product or service. It may be challenging when resources are scarce, both in terms of money and employees.

Small Business 52

Small Business Advertising Media Marketing 52

Nutshell

FEBRUARY 6, 2024

Add the ability to optimize those campaigns with email A/B testing through your email marketing tool, and you have everything you need to improve engagement and increase revenue. We’re here to show you how effective an email A/B test can be and how to plan and deploy yours. Table of Contents What is A/B testing in email marketing?

CRM 71

CRM Marketing Communication Media 71

Hubspot Sales

JANUARY 17, 2023

In fact, the number of technology startups has increased by 47% in the last decade — creating a need for competent salespeople. Table of Contents. Next, let's dive deeper into the role of a tech sales representative. This role requires equal parts tech knowledge and social skills. What is tech sales? IT services.

Sales 108

Sales Software Software Negotiation 108

Apptivo

DECEMBER 7, 2022

Nurture Leads to grow faster. An important question in a world obsessed with customer experience, customer satisfaction, customer delight and customer retention is, what influences the outcome and how to ensure the same? In other words, marketers have to utilize every opportunity to nurture every lead and to nudge them to becoming a customer.

B2B 96

B2B e-Learning Leadership Media 96

Red Star Kim

DECEMBER 15, 2023

Their reaction is usually positive so here is a book review: How to do the work (recognise your patterns, heal from your past and create your self) by Dr Nicole LePera. Part of a psychotherapist’s toolbox is psychoeducation. There are a few books that I recommend to my therapy clients and this is one of them.

Emotional Intelligence 130

Emotional Intelligence Meetings Communication Leadership 130

Hubspot Sales

MAY 18, 2020

Whether you are settling into your first entry-level role or are a seasoned professional, you don’t need me to tell you building a strong network is essential for your career — chances are you’ve already been positively impacted by a professional relationship in some way. Sending LinkedIn connection requests without a message.

Remote Working 143

Remote Working Prioritization Meetings Media 143

Nutshell

FEBRUARY 28, 2024

Think about how many potential customers you’re missing out on when you don’t attempt to approach those who already showed interest in your business. With the technology at our fingertips today, you can proactively reach out to visitors who are considering your solution without them needing to fill out a form.

B2B 71

B2B CRM Software Software 71

DemandFarm

APRIL 8, 2024

If you’re part of a B2B sales team, chances are that ABS as a strategy is on your radar. Identify your target accounts, put together a team of sales plus marketing, work out a hyper-personalized messaging and content strategy for those accounts, and measure your efforts. Sounds simple enough! The consequence?

Key Account Management 52

Key Account Management Account Management Stakeholders Meetings 52

Hubspot Sales

OCTOBER 12, 2022

The HubSpot Blog surveyed 500+ sales professionals to uncover the top social selling trends to reach more prospects and close more deals — all at your fingertips. As a sales professional, you're often the first point of contact for prospects when they have questions or concerns. The same can be true online. Congratulations.

B2C 118

B2C Media eCommerce Communication 118

Red Star Kim

JUNE 1, 2023

Some delegates were highly experienced in pitching (and their roles focused on pitching and tenders), whereas others were at the start of their journey and/or had only occasional exposure to pitches. There’s an introduction to value propositions at: What is a value proposition or USP – and how do I create one?

Value Proposition 130

Value Proposition Innovation Marketing Media 130

Nutshell

JUNE 27, 2023

Your customer data is one of your most powerful assets. The right customer relationship management (CRM) platform can help you manage that data to enhance the customer experience, streamline processes for your team, and enhance your marketing strategies. Table of Contents What is CRM integration?

CRM 62

CRM Software Software Media 62

Hubspot Sales

JUNE 9, 2023

If you’re looking to get into sales, not having a college degree can feel like a huge barrier to your career. Whether you're just starting out or want to switch careers, this guide will give you expert insights to land your first sales job. Table of Contents What does it mean to work in sales? See what they said.

Sales 100

Sales Insurance Decision-making Transportation 100

Showpad

DECEMBER 5, 2021

If you continue to focus on just telling your company story, it won’t work,” Tom said. What works is finding out how your story can become a part of theirs , so they see you in their solution and can imagine what it would be like having you as a business partner.”. How do you think about sales and marketing today? .

Digitalization 98

Digitalization B2B Sales Customer Value 98

Apptivo

AUGUST 1, 2023

Why does your business need Social CRM software? Summary Social media is no longer just a place for personal connections and photo sharing. Social CRM (Customer Relationship Management) is the practice of building and managing customer connections via the use of social media platforms and interactions. What is Social CRM?

CRM 52

CRM Digitalization Media Advertising 52

Hubspot Sales

JUNE 25, 2020

If your CRM was once an island occupied only by your sales team, that's absolutely no longer the case. In the last few years, the CRM has evolved far beyond being just a tool for contact management. That's still a core function, sure, but the CRM now has something for every team and individual in your organization.

CRM 117

CRM Sales Software Software 117

Hubspot Sales

JANUARY 30, 2023

Learning how to network effectively is one of the most important professional skills you need to master, regardless of your industry or expertise. In this post, you’ll learn why networking is important and how to network effectively based on your unique needs. You can find new job opportunities and learn from new connections.

Construction 87

Construction Media Communication Meetings 87

Nutshell

MARCH 15, 2024

Qualifying leads before sending them through to your sales team lets you learn more about your prospects and build deeper connections with them, which often results in more deals. Table of Contents What does lead nurturing mean? The prospect may have shown interest, which means they’ve entered your sales funnel as a lead.

CRM 71

CRM Software Software Communication 71

Hubspot Sales

FEBRUARY 13, 2023

Whether you're trying to grow your business or climb the career ladder, developing personal relationships with other business professionals is crucial. The Benefits of Business Networking Tips for Business Networking Networking can happen face-to-face at business conferences, seminars, social events, and through industry connections.

e-Learning 79

e-Learning Advertising Meetings Investors 79

Mike Kunkle

JULY 4, 2022

The role of these managers in driving change seems to be a fairly-well acknowledged point of view. ” You can apply the thoughts shared in this post to most of what you do as an enabler, to better partner with your FLSMs. Sponsorship and support is critical. Sidebar: Recognize That Sales Enablement is Change Management.

Sales Management 130

Sales Management Management Sales Sales Training 130

Hubspot Sales

AUGUST 10, 2020

Well, the answer to that question largely depends on what your definition of success is. If you’re brand new to sales, don’t worry about not having a solid foundation just yet, but make sure it is a top priority on your development plan to support your career growth. Core Competencies in Sales. Foundational Sales Knowledge.

Sales 142

Sales Negotiation Communication Leadership 142

Showpad

NOVEMBER 28, 2021

In this interview, Leea shares with us how she’s implemented marketing automation, digital deal rooms, and digital media content to support the sales team in a hybrid sales environment. . “We What’s your role and how has it changed over the last year? Technology Leea uses: Showpad, Outreach, and ZoomInfo.

Digitalization 98

Digitalization Sales Environment Sales Communication 98

Arpedio

JANUARY 3, 2024

While both inbound and outbound sales have their strengths and weaknesses, it can be challenging to determine which approach is best for your business. In this article, we’ll take an in-depth look at each strategy and compare their tactics and effectiveness, helping you decide which approach is right for your customer acquisition goals.

Acquisition 52

Acquisition Sales Media Decision-making 52

Zendesk

FEBRUARY 21, 2024

These convenient online shopping options breed fierce competition between brands and create pressure for sales teams. In today’s virtual world, inside and outside sales teams play crucial roles—making it important for your business to incorporate them into your modern sales strategy. What is outside sales?

Sales 52

Sales Computers and Electronics Decision-making Software 52

Hubspot Sales

FEBRUARY 24, 2020

Platforms that were once used to simply share photographs and keep in touch with contacts are now a major part of our daily lives, with the average adult spending nearly two and a half hours per day on social media. Here are eight ways to integrate social media into your sales strategy to drive revenue. Social Media and Sales.

Media 124

Media Sales B2B B2C 124

Hubspot Sales

AUGUST 9, 2022

According to him, "You need to explain why a framework, process, or topic is important — specifically addressing the positive outcome it creates for the team. According to him, "You need to explain why a framework, process, or topic is important — specifically addressing the positive outcome it creates for the team. Start with "why.".

Sales Training 95

Sales Training Sales Decision-making Facilitation 95

LinkedFusion

AUGUST 25, 2023

Finding buyers on LinkedIn for selling your products or updating your CRM lead list is an essential task. And social media platforms like LinkedIn are where you can find your b2b sales leads. LinkedIn sales navigator helps to increase the visibility into extended networks by optimizing your search capabilities.

Sales 52

Sales CRM Decision-making Marketing 52

The Chapman Group

DECEMBER 8, 2020

There are however, differences between the role of a traditional account manager and today’s strategic account manager in many organizations. There are however, differences between the role of a traditional account manager and today’s strategic account manager in many organizations.

Account Management 133

Account Management Management Value Proposition Account Planning 133

Hubspot Sales

APRIL 25, 2023

We'll review use cases of AI emails, their pros and cons, and the tools you should consider when adding this tech to your arsenal. Michaela Mendes at SetSail suggests feeding AI with the right information to create tailored emails. Identify who your target prospect is and ask ChatGPT what's most important to them. Mendes says.

Sales 97

Sales Emotional Intelligence CRM Decision-making 97

Hubspot Sales

DECEMBER 28, 2021

While buyers go through these three phases, sales teams go through four different actions that will help them support qualified leads into becoming opportunities and eventually customers: identify, connect, explore, and advise. Inbound salespeople see the need to personalize the sales experience to the buyer's context. Legacy Salespeople.

Value Proposition 115

Value Proposition Sales Decision-making Prioritization 115

Strategic Communications

JULY 18, 2023

Lack of clarity Failing to clearly define your message and objectives can lead to confusion for both the media and your actual target audience. Lack of clarity Failing to clearly define your message and objectives can lead to confusion for both the media and your actual target audience. How many are you making?

Media 52

Media Digitalization B2B Publishing 52

Mike Kunkle

MAY 11, 2022

Understanding general buyer personas and buyers’ journey or buying processes, including challenges, opportunities, impacts, needs, objectives, priorities (COIN-OP), decision process, decision criteria, decision roles, desired outcomes with metrics and measures, and consideration of both the decision makers’ business and personal needs.

Co-Creation 130

Co-Creation Sales Sales Training Decision-making 130

Hubspot Sales

NOVEMBER 12, 2019

Yes, as a sales professional, your job is ultimately to sell. However, what if selling for the sake of selling wasn’t your main mission? This creates anticipation for the positive result having your product will provide in the mind of the customer. Do your homework. Are they new to their current role?

Decision-making 105

Decision-making Media CRM Meetings 105