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The Acumen Sextet: An Evergreen Framework for Account Management and Customer Success

Strategic Account Management Association

Six skill sets that capture what account managers must master to do right by their own firms and their customers. The post The Acumen Sextet: An Evergreen Framework for Account Management and Customer Success appeared first on Strategic Account Management Association.

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Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

By Dave Duke, Co-Founder and CCO, MetaCX, and Joel Schaafsma, Research General Manager, SAMA. In business, it has created an opportunity to reflect on how companies are managing customers, and it has given customers a window of opportunity to re-evaluate their supplier relationships to determine which partnerships are truly valuable.

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The Enlightened Customer Success Manager

Software Sales Guru

The Enlightened Customer Success Manager Koan = A paradox used in Zen Buddhism, usually a short statement or story that causes the hearer to take pause in order to develop enlightenment. CSM Koan= Assurances made by customer success managers reduce customer satisfaction. Has this given you pause? Let me explain.

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Customer Communication Management 101: The KAMs Guide to Streamlined Systems

Account Manager Tips

Transform chaotic customer communication management through strategies to streamline workflows, improve response times, and strengthen B2B client relationships.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns.

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Growing And Managing Global Customers With Noel Capon

The SAMA Podcast

In today's interconnected global economy, organizations need to move beyond the geographic-area model that is proving inadequate for customers that operate globally. In our latest episode, host Harvey Dunham discusses Global Account Management with Noel Capon, the R.C.

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How To Start: Customer Service Management

Groove HQ

Customer service shouldn’t just be a department, it should be the entire company.” ” – Tony Hsieh Amongst the rising wave of new competitors that can offer similar services (or products) for comparable prices, importance of customer service can not be stressed out enough.

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How to Overcome the Pain Points of Your CRM

The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. It’s no secret, only 13% of salespeople are satisfied with their CRM.

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Negotiate Larger Deals More Quickly

What if there was a better method of changing the conversation with your customer from delivering pricing to delivering value solutions? A method that would help keep you in control, manage the uncertainty, and close larger deals more quickly for you and your company? There is.

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2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.

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Essential Guide to Sales Engagement – Overcome the Challenges of Remote Selling

Sales teams are trying to prospect, connect, and manage an effective sales cycle, yet many companies are falling short of hitting their sales numbers. In this guide, we will show you how to elevate your sellers’ results and provide you with insights and tips that will also benefit the rest of your customer-facing organization.

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A New Age of Hybrid Leadership

Speaker: Renee Thomas and Alexis Barone, Wrike Team

It's time for project managers to gain a new understanding of what good leadership looks like in the future of work. What the future of work looks like for customer-facing organizations and teams. What managers can do to enable their teams. Enter the new model of work, the hybrid schedule. How to address employee burnout.

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Your Playbook to B2B Conversational Marketing

Speaker: Tyler Pleiss, AMB Manager - Strategic & Kristen Rauch, ABM Manager - Expansion

Join expert ABM managers Tyler Pleiss and Kristen Rauch to learn real chat strategies you can put into action, as well as how chat can fit into a multi-channel engagement strategy. How to delight existing customers––and make things right with unhappy ones––using live chat. November 17th, 2021 at 9:30 am PST, 12:30 pm EST, 5:30 pm GMT

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Problem Solved: Boost Resilience with Supplier Diversity

Speaker: Rod Robinson - SVP of the Supplier Diversity Practice, Insight Sourcing Group

No matter what industry you’re in – whether it’s product management, software, or manufacturing – you’re going to benefit from incorporating supplier diversity into your dynamic strategy. How to enhance your ability to relate to diverse employees, customers, and communities. Register now for this exclusive webinar!