Red Star Kim

FEBRUARY 8, 2024

And I’ve noted the highlights of the sessions by other speakers (How the BD function can be more influential, Rethinking your online strategy, Digital marketing maturity and Best practice for KAM) below. Why are segmentation and targeting critical to marketing and business development success?

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Geehan Group

JULY 19, 2016

“Over the years, I have come to dislike marketers,” a CFO at a $350M company recently told me. During the past several weeks, I've had the opportunity to work with my colleague Sean Geehan and the smart folks at Strikedeck to better understand the nuts and bolts of B2B marketing’s new priority, Customer Success.

Finance 52

Finance Customer Success Marketing B2B 52

Account Manager Tips

NOVEMBER 19, 2022

Imagine you're at the front of a boardroom about to make a presentation. Make your first impression count The goal of any executive level presentation is to make sure everyone immediately feels this will be time well spent. For instance, compare marketing to human resources. Marketing KPIs Brand awareness.

Value Proposition 246

Value Proposition Decision-making B2B Meetings 246

Upland

AUGUST 25, 2023

An influence map is a visual tool that helps you identify and understand the stakeholders who have a say in your project or decision. As Seth Mars, Forrester analyst, pointed ou t in a recent webinar , it’s rarely one leader making a buying choice in a vacuum. That activity is called influence mapping.

Stakeholders 195

Stakeholders Decision-making Sales Leadership 195

Red Star Kim

APRIL 12, 2023

With a full house of marketing and business development executives from legal and accountancy firms across the UK it was an interactive, valuable and fun day (Thank you delegates for your spirited engagement and thanks to Morag Campbell for your superb technical hosting!). Do you feel there is a lot of crossover between them?”

Media 130

Media Marketing B2C Stakeholders 130

Red Star Kim

MAY 11, 2023

This post reviews the core material covered in Managing Brands Chartered Institute of Marketing (CIM) professional qualification (Level 6 elective New CIM professional marketing qualifications – 2020 (kimtasso.com) ) and the Cambridge Marketing College’s Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com).

Management 130

Management Co-Creation Publishing Leadership 130

Red Star Kim

MAY 2, 2023

LinkedIn Learning reported the 2023 most in-demand soft skills as: Management Communication Customer service Leadership Sales Project Management Research Analytical skills Marketing Teamwork Amongst a list of the most in-demand hard skills were finance, data analysis, operations and customer relationship management.

Emotional Intelligence 130

Emotional Intelligence Leadership Decision-making Publishing 130

Brooks Group

APRIL 9, 2024

Finance, operations, and management, oh my! Bigger deals usually mean bigger committees, which present unique challenges compared to selling to an individual decision maker or even a small group. These stakeholders typically fall into four primary categories: Decision Makers Decision makers hold the ultimate authority for the purchase.

Value Proposition 93

Value Proposition Procurement Decision-making Stakeholders 93

Red Star Kim

JUNE 7, 2023

We considered strategic thinking, business strategy and marketing and business development strategy. And then to consider how marketing and business development could add most value in their achievement. And to keep an eye on the changing competitor landscape and evolving market and client needs.

Artificial Intelligence 130

Artificial Intelligence Transportation Digital Transformation Innovation 130

Insightly

SEPTEMBER 12, 2022

The idea of account-based marketing (ABM) has been around since the early 2000s. It’s an innovative approach to B2B marketing that helps businesses target high-value prospects. When used effectively, account-based marketing can help companies to close bigger deals while reducing the total effort spent on marketing.

Marketing 52

Marketing CRM Decision-making B2B 52

QYMATIX

FEBRUARY 19, 2024

Finally, we look at the prominent role of AI and ML in predictive analytics and how they are helping companies make informed decisions, predict future events, and stay competitive. For example, intelligent systems can use ML to analyze large amounts of data and provide relevant insights to make informed decisions.

Artificial Intelligence 52

Artificial Intelligence Supply Chain e-Learning Decision-making 52

Brooks Group

MARCH 28, 2024

As buying processes grow more complex, it’s becoming increasingly important for sales professionals to gain access to senior executives and C-level decision makers. Today’s major purchasing decisions often involve cross-functional buying committees that include executives from the C-suite. Your prospect lacks budget authority.

Decision-making 71

Decision-making Logistics Supply Chain Suppliers 71

SmartKarrot

MAY 19, 2023

In today’s rapidly changing business landscape, finance professionals face increasing pressure to manage complex financial data while making critical decisions that impact the financial health of their organizations. To stay competitive, finance teams must embrace emerging technologies.

Remote Working 10

Remote Working Finance Artificial Intelligence Financial Services 10

SmartKarrot

MAY 19, 2023

In today’s rapidly changing business landscape, finance professionals face increasing pressure to manage complex financial data while making critical decisions that impact the financial health of their organizations. To stay competitive, finance teams must embrace emerging technologies.

Remote Working 10

Remote Working Finance Artificial Intelligence Financial Services 10

Insightly

SEPTEMBER 19, 2023

An efficient e-marketing and customer relationship management strategy is practically a necessity for nearly any kind of modern business. Companies can use modern CRM systems to identify trends in customer behavior that could inform product development decisions or reveal opportunities for market expansion.

CRM 52

CRM Insurance Healthcare Manufacturing 52

Insightly

SEPTEMBER 19, 2023

An efficient e-marketing and customer relationship management strategy is practically a necessity for nearly any kind of modern business. Companies can use modern CRM systems to identify trends in customer behavior that could inform product development decisions or reveal opportunities for market expansion.

CRM 52

CRM Insurance Healthcare Manufacturing 52

Nutshell

MAY 21, 2024

Sourcing the best CRM for your financial services organization means finding one that manages customer information and interactions, allows for task and activity automation, lets you segment and market to customers via email, improves collaboration across departments, and simplifies your sales process. Attend a live guided tour!

Financial Services 71

Financial Services Software Software Cybersecurity 71

CMOE

MARCH 6, 2023

An organization’s success depends on a business strategy that establishes the organization’s mission and what decisions or actions must be taken to achieve it. strategy + business (s+b) Whether it be topics centered around operations, marketing, or human capital, strategy + business aims to “illuminate the complex choices that leaders face….and

Finance 98

Finance e-Learning Innovation Leadership 98

Arpedio

DECEMBER 20, 2023

Profit margin is a crucial concept in business finance. It helps businesses make informed decisions about pricing strategies , cost control , and overall profitability. Competition : Competitors in the market can significantly affect profit margins.

Profitability 52

Profitability Decision-making Finance Investors 52

Insightly

JANUARY 10, 2024

Small businesses rely heavily on their marketing technology (martech) to enable efficiencies of smaller teams as well as improve overall marketing performance. Also, how can marketers overcome challenges by harnessing the power of martech? For the rest, the IT or finance departments tried to manage costs down.”

Finance 52

Finance CRM Acquisition Decision-making 52

Hubspot Sales

APRIL 12, 2022

Startup financing ranges from news-worthy venture capital rounds to credit cards, grants, and small business loans. Understanding your financing options is essential for success. What is Startup Financing? Startup financing is the capital that's used to fund a business venture. Financing vs funding.

Finance 16

Finance Investors Shareholders Banking 16

ACT

APRIL 22, 2024

This makes it even tougher for small businesses to stay afloat. Monitor market trends First things first—if you want your business to sail unscathed through economic downturns, you must embrace a proactive approach. That involves staying on top of changing market trends and consumer demands and preferences.

Supply Chain 52

Supply Chain Small Business Investors Sales 52

Arpedio

JULY 9, 2023

How to Achieve Sales Success with Accurate Sales Forecasting ← Back to blog Is it possible to achieve unprecedented growth by making data-driven decisions through sales forecasting? Sales forecasting is the game-changing process that lets you predict the future (well, sort of) and make those data-driven decisions that move the needle.

Sales 52

Sales Decision-making Software Software 52

Hubspot Sales

JANUARY 26, 2021

Multiple income streams can provide security and a level of freedom that, in a way, make things more certain,” shared Hufford. Pedigo is a CPA who writes tax, accounting , and finance content exclusively for CPAs, tax accountants, and financial advisors. Melissa Pedigo, CPA, founder of A CPA Writes.

Decision-making 140

Decision-making Finance Investors Banking 140

Hubspot Sales

FEBRUARY 23, 2018

Financial Analysis for Decision Making from Babson Online. Entrepreneurial Finance from MIT OpenCourseWare. Financial Analysis for Decision Making from Babson Online. Anyone who wants to quickly get a grasp on the financial elements of starting a company should enroll in this finance course. Price: Free.

Finance 142

Finance Logistics Decision-making Investors 142

Zendesk

SEPTEMBER 2, 2022

Startup funding squeeze reaches the SaaS model,” a June 2022 S&P Global Market Intelligence analysis, describes 2021 as “a year characterized by easy money, and lots of it.”. As an alternative, startups are turning to revenue-based debt financing to fund their growth. What is revenue-based debt financing?

Finance 52

Finance Decision-making eCommerce Customer Experience 52

Hubspot Sales

FEBRUARY 24, 2022

High-potential startups attract the most investors, but the capital comes with a caveat — investors often get partial ownership and take an active role in the company's decision-making process. If your company is making money, you can look for loans through traditional financial institutions or even online lending companies.

Investors 111

Investors Finance Small Business Profitability 111

Red Star Kim

FEBRUARY 28, 2023

Some were concerned with the challenge of making flexible working align with client expectations for face-to-face contact and service delivery. There was a discussion about the need for training in this area and the sharing of best practice with frequent touchpoints with finance professionals and clients.

Emotional Intelligence 130

Emotional Intelligence Management Business Planning Value Proposition 130

Insightly

MARCH 21, 2023

Easier integrations make it easier to adopt across teams, helping your business better achieve its goals. Contact Management makes accessing customer information and tracking communication history easy while managing current and prospective customer relationships effectively. Odds are, they probably don’t love them all.

CRM 52

CRM Software Software Finance 52

QYMATIX

FEBRUARY 19, 2024

Finally, we look at the prominent role of AI and ML in predictive analytics and how they are helping companies make informed decisions, predict future events, and stay competitive. For example, intelligent systems can use ML to analyze large amounts of data and provide relevant insights to make informed decisions.

Artificial Intelligence 40

Artificial Intelligence Supply Chain e-Learning Decision-making 40

Red Star Kim

JANUARY 23, 2023

What’s happening within my market? What types of clients and work do you want? What is the current R eality? What are my strengths and weaknesses? How do my clients and colleagues perceive me? What are my competitors doing? What are my O ptions? What choices do I have? What are my priorities? What are the different strategies I could adopt?

Emotional Intelligence 130

Emotional Intelligence Communication Digitalization Publishing 130

Revenue Storm

FEBRUARY 8, 2022

Your team, and the relationships you help to develop between key members of your team and their counterparts at the client (technical, finance, legal, HR, etc.), As we approach the end of the pursuit, we have succeeded in making it almost to the finishing line. This differentiates you and your firm from your competitors.

Decision-making 78

Decision-making Suppliers Finance Leadership 78

Clarity Engagement Solutions

NOVEMBER 9, 2020

Access to decision-makers is getting more difficult. The old approaches aren’t working and glossy marketing material and iPads are ineffective. Market share and positions are under threat. Payer bargaining-power is increasing and new decision-making committees and roles are emerging in all jurisdictions.

Finance 91

Finance Decision-making Stakeholders Marketing 91

Clarity Engagement Solutions

NOVEMBER 9, 2020

Access to decision-makers is getting more difficult. The old approaches aren’t working and glossy marketing material and iPads are ineffective. Market share and positions are under threat. Payer bargaining-power is increasing and new decision-making committees and roles are emerging in all jurisdictions.

Finance 91

Finance Decision-making Stakeholders Marketing 91

Apptivo

JULY 21, 2021

With the rise in competition and more people opting for services provided by SaaS companies, a SaaS company needs to make decisions that will help them become an industry leader. At this stage, the founders understand the business requirements, determine the target market, sketch the course of implementation, and develop the products.

Finance 111

Finance Software Software Decision-making 111

AchieveIt

MARCH 6, 2024

You need a solid, data-driven plan to gauge your organization’s performance and steer decisions in the right direction. This link is key to making sure your efforts lead to real progress, growth, and long-term success. To truly enhance your strategic and business performance, it’s about more than just dreaming big.

Decision-making 52

Decision-making Profitability Finance Advertising 52

PandaDoc

APRIL 8, 2024

This is done by forming a team of stakeholders and decision-makers, establishing approval workflows, and effectively integrating automation tools. To maximize its effectiveness, a deal desk team often includes representatives from different departments, such as sales, legal, financial, marketing, or product. Let’s get to it!

Negotiation 52

Negotiation Sales Stakeholders Digitalization 52