Holden Advisors

NOVEMBER 3, 2021

Is aware of costs and constraints like the finance team. Collaborates with marketing to develop internal and external value messages. To avoid leakage, the pricing division should act as a cross-functional, strategic team who: Has a deep understanding about the product offering. It’s a big job that shouldn’t be shrugged off.

Procurement 369

Procurement Finance Construction Government 369

QYMATIX

AUGUST 30, 2022

Wholesale market leaders are investing a lot of resources and expertise in advanced AI technologies to set their prices dynamically. Market leaders in German wholesale, such as Sonepar, are investing heavily in intelligent pricing technologies. Is Dynamic Pricing in B2B Wholesale Financeable? – Conclusion.

Finance 40

Finance B2B Artificial Intelligence Retail 40

Red Star Kim

SEPTEMBER 8, 2023

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. As well as marketing and business development executives and managers there were also those in specialist pricing and bid roles. Price is a major driver of profit.

Procurement 147

Procurement Value Proposition Finance Artificial Intelligence 147

Red Star Kim

SEPTEMBER 29, 2023

The September PM Forum workshop on “ Professional and Practical Skills for Marketing and Business Development (M&BD) Assistants” was attended by 18 delegates from legal, accountancy, consultancy and actuarial firms. Differentiation is a critical aspect of professional services marketing and is no different in personal brands.

Marketing 130

Marketing Stakeholders Digitalization Communication 130

Red Star Kim

AUGUST 24, 2023

He has also been a management consultant, a marketing director and a financial journalist. So it makes him an ideal author on the business of professional services firms – whether for technical expert/fee-earners or marketing/business development professionals. He was an early pioneer in professional services marketing.

Finance 130

Finance Government Profitability Banking 130

Red Star Kim

FEBRUARY 14, 2023

At the start of February it was a full house of delegates from accountancy, law and consultancy firms (including from Hong Kong) at the PM Forum ’s “Coaching and Consulting skills for marketing and business development professionals”. highcaliberbranding.com) Why are you hiring a marketing consultant? Here’s 10 Things To Look For.

Emotional Intelligence 130

Emotional Intelligence Marketing Stakeholders Communication 130

Insightly

JUNE 13, 2023

Are you feeling a little stuck in your marketing career? Even though the marketing career path isn’t a straight one, there are a few steps you can take to advance your career. Marketing jobs are dynamic, and you may never feel like you’ve completed everything on your long ‘to-do’ list. Do I want to: Pursue a marketing specialty?

Marketing 98

Marketing Remote Working Decision-making Meetings 98

Geehan Group

JULY 19, 2016

“Over the years, I have come to dislike marketers,” a CFO at a $350M company recently told me. During the past several weeks, I've had the opportunity to work with my colleague Sean Geehan and the smart folks at Strikedeck to better understand the nuts and bolts of B2B marketing’s new priority, Customer Success.

Finance 52

Finance Customer Success Marketing B2B 52

Red Star Kim

SEPTEMBER 29, 2023

Updates are provided by Richard Chaplin, Jon Geldart and John Rowland together with the chairs of the Forum’s specialist groups: Management Teams Together; Finance & Operations; Strategy & Marketing; People, Performance & Culture. IoD represents directors in the middle market. A guest speaker is usually invited.

Meetings 130

Meetings Government Management Finance 130

Flevy

APRIL 20, 2022

In marketing, feedback loops can make or break your future campaigns based on how you see your current results. But if you are a marketing-driven function, or are completely online, then a lot of feedback you receive from customers is based on the action they take. Why Feedback Loops Are Essential in Marketing. Final Thoughts.

Marketing 111

Marketing Acquisition B2C Finance 111

Revegy

NOVEMBER 30, 2023

Compared to its finance, marketing, and logistics counterparts, sales has traditionally been a laggard regarding digital technologies, and for good reason.

Logistics 107

Logistics Finance Digitalization Sales 107

Insightly

JUNE 1, 2022

During the last few months, the Insightly team has worked diligently to bring a full suite of feature updates to all four Insightly products: CRM, Marketing, Service, and AppConnect. Out of the box, it includes over 500 pre-built connectors to applications across HR, Finance, IT, Sales, Marketing, Productivity, and Data storage.

CRM 98

CRM Marketing Finance Publishing 98

Insightly

DECEMBER 14, 2023

As your organization evolves, you might consider trying to grow using some marketing tactics. Your goal is to feed your sales team by driving more leads, nurturing those leads and optimizing your marketing spend. Perhaps you are doing some informal marketing or advertising. What is a marketing automation platform?

CRM 52

CRM Marketing Finance Advertising 52

Insightly

DECEMBER 14, 2023

As your organization evolves, you might consider trying to grow using some marketing tactics. Your goal is to feed your sales team by driving more leads, nurturing those leads and optimizing your marketing spend. Perhaps you are doing some informal marketing or advertising. What is a marketing automation platform?

CRM 52

CRM Marketing Finance Advertising 52

Hubspot Sales

MAY 26, 2023

Define your target market. Before you start prospecting, it's essential to define your target market. Identify the type of prospects you want to attract and tailor your marketing strategy accordingly. This can help you engage with viewers and provide them with helpful information related to the real estate market.

Marketing 83

Marketing Advertising Media Software 83

Red Star Kim

APRIL 12, 2023

With a full house of marketing and business development executives from legal and accountancy firms across the UK it was an interactive, valuable and fun day (Thank you delegates for your spirited engagement and thanks to Morag Campbell for your superb technical hosting!). Do you feel there is a lot of crossover between them?”

Media 130

Media Marketing B2C Stakeholders 130

SBI Growth

MARCH 14, 2017

A thoughtful go-to-market strategy is imperative to enable this growth. Here’s the catch: Many CEOs have risen to the top through finance, operations, or product management. Utopia for a CEO is growing faster than your industry and your peers.

Marketing 100

Marketing Finance Management Sales 100

Red Star Kim

JULY 13, 2023

My takeaways from the insightful facilitators and panellists were: Recruitment of lawyers is down on previous years whereas business support is up Increase in tax hires in law firms Increase in marketing roles (exceeding 2019 numbers) Whilst training/learning roles shrunk compared to 2019 there was an increase in employee relations roles Legal sector (..)

Management 130

Management Remote Working Acquisition Finance 130

Zendesk

AUGUST 22, 2023

Your business’s success depends on your ability to create a product or service that satisfies its target market, also known as product-market fit. In today’s highly competitive market, having a great product may not be enough. Product-market fit definition Why is product-market fit important?

Value Proposition 52

Value Proposition Marketing Customer Experience Finance 52

Desired Path

JUNE 17, 2020

This month the group discussed what their respective organizations are seeing around account expansion and upselling due to the current market conditions. What are you seeing around expansion/upsell due to the current market? “We We’re also having more conversations with the customer’s CFO and finance department.

Marketing 52

Marketing Finance Value Proposition Banking 52

Desired Path

JUNE 17, 2020

This month the group discussed what their respective organizations are seeing around account expansion and upselling due to the current market conditions. What are you seeing around expansion/upsell due to the current market? “We We’re also having more conversations with the customer’s CFO and finance department.

Marketing 52

Marketing Finance Value Proposition Banking 52

Desired Path

JUNE 17, 2020

This month the group discussed what their respective organizations are seeing around account expansion and upselling due to the current market conditions. What are you seeing around expansion/upsell due to the current market? “We We’re also having more conversations with the customer’s CFO and finance department.

Marketing 52

Marketing Finance Value Proposition Banking 52

Holden Advisors

DECEMBER 6, 2021

This review is supplemented by interviews with key functional leaders across product, marketing, finance, and pricing. It's also supplemented by customer interviews and/or market research to uncover the real reasons why customers value your products and services. Chart the course.

Negotiation 221

Negotiation Manufacturing Finance Profitability 221

Insightly

SEPTEMBER 12, 2022

The idea of account-based marketing (ABM) has been around since the early 2000s. It’s an innovative approach to B2B marketing that helps businesses target high-value prospects. When used effectively, account-based marketing can help companies to close bigger deals while reducing the total effort spent on marketing.

Marketing 52

Marketing CRM Decision-making B2B 52

Red Star Kim

MAY 11, 2023

This post reviews the core material covered in Managing Brands Chartered Institute of Marketing (CIM) professional qualification (Level 6 elective New CIM professional marketing qualifications – 2020 (kimtasso.com) ) and the Cambridge Marketing College’s Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com).

Management 130

Management Co-Creation Publishing Leadership 130

Red Star Kim

FEBRUARY 8, 2024

And I’ve noted the highlights of the sessions by other speakers (How the BD function can be more influential, Rethinking your online strategy, Digital marketing maturity and Best practice for KAM) below. Why are segmentation and targeting critical to marketing and business development success?

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Hubspot Sales

APRIL 12, 2022

Startup financing ranges from news-worthy venture capital rounds to credit cards, grants, and small business loans. Understanding your financing options is essential for success. What is Startup Financing? Startup financing is the capital that's used to fund a business venture. Financing vs funding.

Finance 16

Finance Investors Shareholders Banking 16

Red Star Kim

JUNE 7, 2023

We considered strategic thinking, business strategy and marketing and business development strategy. And then to consider how marketing and business development could add most value in their achievement. And to keep an eye on the changing competitor landscape and evolving market and client needs.

Artificial Intelligence 130

Artificial Intelligence Transportation Digital Transformation Innovation 130

SBI Growth

MARCH 3, 2020

Go-to-Market success requires leadership and input from a multitude of functions within a company. Marketing executives understand market trends. Finance heads determine where to make. Senior leadership provides strategic guidance. Sales management has the pulse of the customer and prospect.

Finance 87

Finance Leadership Sales Management Marketing 87

Hubspot Sales

JANUARY 26, 2023

You can connect with millions of people globally for only a fraction of the cost of traditional marketing. You can benefit from a rapidly growing market. Digital marketing is expected to reach $786 billion by 2026. Social media marketing is the king of connectivity. Marketing costs are also lower.

Digitalization 101

Digitalization eCommerce Finance Internet 101

Customer Think

MARCH 15, 2024

In decades of training specialists in Tech, Engineering and Finance, I’ve lost count […] They’ll stay rooted in position and won’t budge and the more you try to push them towards you, the more intractable your prospects will be.

Finance 72

Finance Digitalization Marketing Sales 72

SmartKarrot

MAY 19, 2023

In today’s rapidly changing business landscape, finance professionals face increasing pressure to manage complex financial data while making critical decisions that impact the financial health of their organizations. To stay competitive, finance teams must embrace emerging technologies.

Remote Working 10

Remote Working Finance Artificial Intelligence Financial Services 10

SmartKarrot

MAY 19, 2023

In today’s rapidly changing business landscape, finance professionals face increasing pressure to manage complex financial data while making critical decisions that impact the financial health of their organizations. To stay competitive, finance teams must embrace emerging technologies.

Remote Working 10

Remote Working Finance Artificial Intelligence Financial Services 10

Mike Kunkle

NOVEMBER 23, 2023

Despite a hodge-podge of definitions in the market, we know that sales enablement is the act of providing sales reps with the knowledge, skills, and resources they need to achieve the highest-possible levels of sales effectiveness and to achieve organizational goals.

Sales 258

Sales Finance Decision-making Profitability 258

Red Star Kim

DECEMBER 22, 2022

During the discussions about marketing audits (particularly the far external environment), delegates worked in groups to tackle a PESTLE analysis. Instability in some international markets. Further information on PESTLE: Marketing basics – Marketing audits with onions and pestles (kimtasso.com). Positioning.

Supply Chain 147

Supply Chain Government Transportation Digital Transformation 147

Red Star Kim

NOVEMBER 24, 2023

For over 20 years I have attended and reported on the annual Professional Marketing conference. The theme of the 28 th conference this year was “ Harness the power within your firm – creating stellar marketing for the future”. We are in danger of being as siloed as our fee-earners – He rallied for a more “ holistic marketing”.

Digitalization 130

Digitalization Leadership Marketing Brainstorming 130

Nutshell

JULY 17, 2020

Combined sales and marketing software helps growth teams communicate better, coordinate their efforts, and save money. . There are two common problems with using multiple software platforms for all your sales and marketing tasks. But what is sales and marketing software, really? Saving Money. Improving Lead Quality.

Software 71

Software Software Marketing Sales 71