Strategic Communications

JULY 7, 2021

One of the things I really love about the work I do is the ability to stay continually connected with clients and experts in a number of areas, especially traditional and digital marketing. Some of my clients are individuals, but I also work with large organizations and often serve as part of an agency team. How about you?

Digitalization 52

Digitalization Marketing Publishing Communication 52

Planview

JULY 16, 2015

This June, the Global Center for Digital Business Transformation published a report, Digital Vortex: How Digital Disruption Is Redefining Industries. In addition, 43 percent of companies either do not acknowledge the risk of digital disruption, or have not addressed it sufficiently. How might I be proactive?

Innovation 78

Innovation Digitalization Publishing Software 78

Flevy

FEBRUARY 23, 2024

Achieving sustainable growth often requires organizations to look beyond traditional revenue streams. The diversification of revenue streams is crucial for organizations aiming to enhance their resilience against market volatility, tap into new growth opportunities, and ultimately, secure a competitive advantage.

Digital Transformation 52

Digital Transformation Management Digitalization Publishing 52

Openview

OCTOBER 10, 2018

An analysis published by the Harvard Business Review revealed in 2011 that, coaching “ can improve performance up to 19%…even moderate improvement in coaching quality—simply from below to above average—can mean a six to eight percent increase in performance across 50% of your sales force ”.

Digitalization 101

Digitalization Sales Sales Leadership Leadership 101

Upland

JANUARY 26, 2020

According to McKinsey, “The five-year growth rate of total returns to shareholders for digital leaders is almost double that of all other firms,” when they undertake a digitally focused account planning strategy. Publish your operational rhythm so that everyone is on the same page. Communication.

Account Planning 195

Account Planning Publishing Shareholders Communication 195

Red Star Kim

FEBRUARY 1, 2024

CMOs are positive about the role of Gen AI for marketing and BD But 43% do not think they are well-positioned to take advantage of the opportunities it presents.

Marketing 130

Marketing Leadership Profitability Digitalization 130

Planview

FEBRUARY 22, 2024

Transformation comes fast and frequently, spurred forward by humanity’s endless capacity to discover and leverage digital innovations. For example, while NYC may be a center of finance, that does not mean the skills financial organizations seek can only be found in the NYC area.

Digitalization 59

Digitalization Leadership Healthcare Innovation 59

Strategic Communications

APRIL 29, 2024

THE GROWTH OF VOICE SEARCH Search Engine Journal notes in an article that the number of digital voice assistants is forecasted to reach 8.4 Not only does this help with SEO, but it also makes it easier for digital assistants to provide the information directly to users, Pennypacker explains. Voice search is on the rise.

Digitalization 59

Digitalization Publishing Marketing Communication 59

Flevy

MARCH 19, 2024

The concept was published in his book, “The Mind of the Strategist: The Art of Japanese Business.” The Ohmae 3C model, also known as “the Strategic Triangle ,” is a strategic framework that assists in developing the fundamentals of Business Strategy for any organization. Each C is independent, but has an impact on others—e.g.,

Shareholders 52

Shareholders Decision-making Digital Transformation Manufacturing 52

Zendesk

OCTOBER 2, 2023

While digital transformation and systems integration are a constant, customer and employee experience, AI and data security top of mind for IT leaders. We published our research in a report detailing the three top areas IT leaders are prioritizing along with strategic recommendations on how to realize these changes in order to stay ahead.

Cybersecurity 76

Cybersecurity Digital Transformation Investors Prioritization 76

Upland

OCTOBER 21, 2022

In this definitive guide to account planning, we’ve compiled everything you need in order to understand the importance of account planning, what it is, and why a complete mindset shift is critical to success for any sales organization looking to grow and retain revenue in their key accounts in 2023 and beyond. . What is Account Planning?

Account Planning 195

Account Planning Leadership Software Software 195

Strategic Communications

MAY 29, 2024

It may seen somewhat counter-intuitive, but I think the answer is organizing (e.g. ” After all, shouldn’t online engagement be about spontaneity and organic communication? Well, I’m coming to believe that online engagement should perhaps only appear to be spontaneous and organic.

Media 52

Media e-Learning Communication B2B 52

Account Manager Tips

SEPTEMBER 15, 2022

Your digital reputation. and settled on a definition that made sense to me: to control my digital reputation. It’s the social platform for professionals and has a range of publishing tools from video, to articles to social posts. I used to think it was about being an "influencer" - a complete turn off. But it doesn't have to be.

Key Account Management 130

Key Account Management Account Management Media Publishing 130

Account Manager Tips

SEPTEMBER 7, 2022

Your digital reputation. and settled on a definition that made sense to me: to control my digital reputation. It’s the social platform for professionals and has a range of publishing tools from video, to articles to social posts. I used to think it was about being an "influencer" - a complete turn off. But it doesn't have to be.

Key Account Management 130

Key Account Management Account Management Management Media 130

Red Star Kim

AUGUST 11, 2022

It was first published in 2014 after a two-year rigorous process led by an international task force. The ACMP recognises that it will continue to evolve with the realities of digital transformation, agile development, harnessing of data science, personalization and other disruptive forces. This version is from 2019. Key concepts.

Management 130

Management Stakeholders Digital Transformation e-Learning 130

Showpad

DECEMBER 5, 2018

And as companies invest more than ever in digital, the amount of solutions available to them only continues to grow. To help companies better understand the space, Gartner recently published its 2018 Market Guide on Digital Content Management for Sales detailing the capabilities of various vendors in the sales enablement space.

Digitalization 40

Digitalization Marketing Management Publishing 40

Red Star Kim

MAY 2, 2023

Following my past research (some of which was published in my 2020 book Essential soft skills for lawyers (kimtasso.com) ) I keep an eye out for the latest information relating to the soft skills (particularly leadership skills) most in demand and how these relate to the professional services sector. And why are they so important?

Emotional Intelligence 130

Emotional Intelligence Leadership Decision-making Publishing 130

Strategic Communications

APRIL 3, 2024

Before I started Strategic Communications in 2008, I worked for some large organizations in the education, energy, and healthcare industries. And so has the social media and digital environment. The same thought process applies for other organizations, particularly large organizations. But, my role has changed.

Media 52

Media Energy and Utilities Healthcare Manufacturing 52

Planview

JANUARY 14, 2016

Forrester Research has published a number of recent reports covering the future of financial services innovation, the technology platforms shaking up the industry, and the most effective strategies for riding the banking innovation wave. Digital Financial Innovation Is The Antidote To Disruption. Check out our top choices, below.

Financial Services 63

Financial Services Innovation Digitalization Banking 63

Strategic Communications

JULY 27, 2023

Content marketing remains a high priority for organizations of all kinds today as they struggle to stay relevant to customers while keeping ahead of the constantly changing algorithms of search engines like Google. If, for example, a company has consistently published two blog posts a week for the past two years, that’s 208 blog posts.

Marketing 52

Marketing Publishing Media Energy and Utilities 52

Flevy

FEBRUARY 19, 2024

For organizations across the spectrum, these metrics provide a lens through which growth can be assessed, strategies refined, and objectives recalibrated. For leaders within any organization, these metrics offer the tools to steer their initiatives toward sustainable growth.

Business Growth 52

Business Growth Management Digital Transformation Profitability 52

Flevy

FEBRUARY 25, 2024

By integrating Key Performance Indicators (KPIs) into the Strategic Planning process , organizations can ensure their strategies are data-driven, focused, and aligned with overarching business goals. It enables organizations to proactively shape their future, rather than reactively adapting to external changes.

Supply Chain 52

Supply Chain Management Digital Transformation Decision-making 52

Strategic Communications

JUNE 16, 2023

In the digital era, social media has become an indispensable tool for marketers, consultants, and business leaders. Understanding Hashtags: Hashtags are keywords or phrases preceded by the “#” symbol that categorize and organize social media content.

Media 78

Media Digitalization B2B Facilitation 78

Flevy

SEPTEMBER 14, 2023

Organizations undergo different phases of development. McKinsey & Company partners published the Three Horizons (3H) of Growth framework in 2000. The 3 Horizons framework directs the attention of an organization toward bolstering its existing portfolio as well as developing future revenue streams and business opportunities.

Value Proposition 52

Value Proposition Artificial Intelligence Innovation Digital Transformation 52

Flevy

FEBRUARY 21, 2024

As a foundational element of Strategic Planning and Performance Management , Market Analysis empowers organizations to identify opportunities, anticipate trends, and mitigate risks. It is an indispensable tool for shaping an organization’s strategic direction and ensuring its offerings resonate with the target audience.

Marketing 52

Marketing Management Digital Transformation Value Proposition 52

Flevy

FEBRUARY 20, 2024

Benchmarking against industry peers is something all organizations (should) do. Competitive Benchmarking is the compass that guides organizations in navigating the competitive landscape. This article will delve into the vital role of Competitive Benchmarking KPIs in empowering organizations to make data-driven decisions.

Management 52

Management Digital Transformation Profitability Decision-making 52

Flevy

MARCH 17, 2024

NPD is central to organizations looking to maintain or establish a competitive edge, enabling them to capitalize on emerging opportunities and meet evolving customer demands. In the context of strategic planning and performance management , NPD plays a vital role in determining an organization’s long-term success and market positioning.

Management 52

Management Digital Transformation Innovation Prioritization 52

Strategic Communications

MARCH 31, 2022

Organizations benefit not only from the goodwill generated through their giving efforts from those they support, but also from the loyalth and goodwill these efforts generate among employees. Decisions need to be made based on considerations of both employee and customer needs and preferences—and the organization’s mission.

Investors 52

Investors Decision-making Publishing Government 52

Flevy

FEBRUARY 17, 2024

In today’s digital world, understanding your customer base is more crucial than ever. Customer Segmentation and Analysis stands at the forefront of this understanding, enabling organizations to tailor their strategies, products, and services to meet the diverse needs of their customers.

Management 52

Management Digital Transformation e-Learning Acquisition 52

Flevy

MARCH 19, 2024

Innovation Pipeline Strength is a critical metric for organizations aiming to maintain a highly competitive level of innovation. It reflects an organization’s ability to manage, prioritize, and convert ideas into viable products or services, ensuring a consistent flow of innovation.

Innovation 52

Innovation Management Digital Transformation Prioritization 52

Flevy

MARCH 21, 2024

The objective of this article is to shed light on the significance of Intellectual Property Strategy within organizations, emphasizing how Key Performance Indicators (KPIs) associated with IP can guide strategic decision-making, facilitate the formulation of effective strategies, and enhance operational improvements.

Management 52

Management Digital Transformation Innovation Negotiation 52

Flevy

MARCH 20, 2024

Open Innovation Programs represent a paradigm shift in how organizations approach innovation, moving beyond the confines of internal R&D to leverage the collective creativity and expertise of external partners. Here are the top 10 KPIs vital for assessing the effectiveness and impact of Open Innovation.

Innovation 52

Innovation Co-Creation Management Digital Transformation 52

Nutshell

OCTOBER 19, 2020

B2B marketers rely on SEO , or search engine optimization, to generate high quality leads at very low cost through organic search. To engage with your customers, publish valuable resources that potential customers can easily view or download, and convince them that the service you provide is the solution to their challenge or need.

Publishing 133

Publishing B2B Small Business Manufacturing 133

Flevy

MARCH 18, 2024

This essential function encompasses the activities organizations undertake to innovate and improve their products or services. It is through effective R&D activities that organizations can develop groundbreaking products, improve existing offerings, and discover new ways to meet customer demands.

Management 52

Management Digital Transformation Innovation Decision-making 52

Strategic Communications

OCTOBER 24, 2022

And the quick growth in access to digital health services, bringing care to people in rural areas who might not otherwise have had such great access. We work with clients to plan, create and publish high-quality, unique content. Direct Mail in the Digital Age. Content Demand on the Rise. Big Benefits From Great Content.

Communication 52

Communication Digitalization Small Business Publishing 52

Strategic Communications

JULY 25, 2023

How Events Have Changed Before the pandemic, “it was almost frowned upon to provide a virtual option for your in-person conference,” says Stephanie Roulic, founder and lead organizer of Startup Boston. That didn’t last, though, Park says, as digital fatigue set in. Note: This article was first published by Information Today.)

Digitalization 52

Digitalization e-Learning Publishing Digital Transformation 52

Upland

AUGUST 29, 2023

It drives individuals and organizations to explore, evaluate, and invest in a product or service. Personalization & Customization In the digital age, customers expect tailored solutions that cater to their specific needs. It encompasses the motivation, need, and desire behind any activity.

Value Proposition 195

Value Proposition Decision-making e-Learning Supply Chain 195