Understanding Sales Process, Methodology, and Competencies
Mike Kunkle
MARCH 31, 2023
Sales process, sales methodology, and sales competencies are all important and related aspects of sales effectiveness. But they are not the same thing. Why care? Because getting these right, having them support each other, and fostering adoption and mastery, improves revenue plan attainment, individual rep quota attainment rates, and win rates. It’s been proven in multiple studies and is worth the effort.
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