Somersault Innovation

APRIL 20, 2021

Most of us in sales lead with expertise and a “closing energy” rather than a mindset of curiosity. We know our company’s products and services inside and out, and we’re masterful at quickly linking a client’s needs to our solutions. The name for this mental habit is convergent thinking.

Sales 52

Sales 52

Red Star Kim

NOVEMBER 17, 2023

There were launches of new products and multilingual operations in five overseas markets. It worked with Tatil Design creative agency Tatil Home En – Tátil Design to introduce a new brand identity inspired by the Fibonacci sequence. The new brand promise is “More imagination, More Impact”. Over past two years, firm enjoyed 25.3%

Marketing 130

Marketing Key Account Management Innovation Account Management 130

Nutshell

NOVEMBER 26, 2020

As the sun rises on a mostly-remote Thanksgiving Day, many of us find ourselves in front of computer screens missing our loved ones. Some of us at Nutshell helped start a volunteer covid relief project called A2 Helps , and were amazed with the community engagement. “It Like, give them a valid reason to engage with us and they will.”

Advertising 118

Advertising Digitalization Media Decision-making 118

Freshworks

NOVEMBER 12, 2020

The change is already upon us. Subharun Mukherjee, Director of Product Marketing at Freshworks, sums it up in clear terms: . The guests are en route, the tables are set up, and you’re just finishing up accessorizing your party outfit with a rather flashy bow-tie. Jump ahead. . Hold on—you don’t have to. Along comes the dampener.

e-Learning 52

e-Learning Artificial Intelligence Transportation Digital Transformation 52

Nutshell

AUGUST 28, 2023

These potential buyers can be people who have expressed interest in the product or service that you’re selling, or who might reasonably have interest based on their demographics, industry, or other factors. Prospecting Also known as lead generation, prospecting involves identifying potential buyers to add to the top of your sales funnel.

Decision-making 118

Decision-making Sales Negotiation Advertising 118

Nutshell

NOVEMBER 25, 2020

Like all of us, the internet got smarter and better with age , making it easy for marketers to send aesthetically-pleasing HTML emails en masse. They’re both sent using similar tools, map to a larger sequence or campaign, and can even serve similar purposes, like winning back lost leads. to current customers.

Marketing 143

Marketing Publishing e-Learning Decision-making 143

Engage Selling

JULY 4, 2012

Research tells us that selling to an existing customer is between five to fifteen times less expensive (and takes far less time) than acquiring a new customer. A satisfied customer is predisposed to purchase more, purchase more often and even purchase something different than a customer who is less than satisfied with your product or service.

Sales 75

Sales Communication 75