Remove expertise lead-through-change
article thumbnail

The Challenge of Selling Expertise (Not Product)

Strategic Account Management Association

How do you think SAMs can learn to sell expertise and not products and transform themselves into trusted advisors? First, there is how SAMs communicate, articulate and exchange their expertise based on their sales and professional experience. Service teams generally have that expertise but can’t scale as broadly as your SAM community.

article thumbnail

How to Boost Sales Productivity with Account Planning

Upland

Let’s face it, B2B sales can’t happen without good leads. Winning sales teams know strong leads must be converted into successful sales transactions. If sales productivity isn’t achieved effectively—through high lead conversion rates, efficient sales cycles and low sales costs—overhead goes up, and revenue goes down.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

What is Guided Selling?

Upland

It is designed to guide sellers through the sales cycle and increase pipeline visibility, enabling them to close deals faster and with fewer missteps. The Guided Selling Process The guided selling process guides sellers through the buying journey, promoting collaboration, accountability, and informed decision-making.

article thumbnail

Rainmaking best practice in professional services firms (Selling behaviours)

Red Star Kim

As rainmakers, they must build awareness of their expertise in the market to generate demand, identify and close new client business, deliver the work, and then renew and expand the relationship over time. Buyer changes – Less loyalty They observe there is less client loyalty now. And predict it will continue to decline.

article thumbnail

Nurture a change management movement – From “Let it go” to “Let it grow”

Red Star Kim

The session looked at how to ease personal transitions (individual change) whilst driving organisational change (primarily through cultural transformation). Nurture a change management movement – From “Let it go” to “Let it grow”. Change Management – Heads, Hearts and Hands (kimtasso.com).

article thumbnail

What is Buying Intent?

Upland

It represents the state of mind of potential customers as they progress through the stages of their purchasing journey. They may be looking to solve a specific problem or browsing through the available solutions. Understanding Buying Intent Buying intent, often called purchase intent, is a crucial aspect of customer decision-making.

article thumbnail

Being more strategic – Case studies and insights (Ireland May 2023)

Red Star Kim

I was delighted to return to Dublin to lead an in person training workshop for PM Forum Ireland on “ Being more strategic” with delegates from law, accountancy and consultancy firms. And to keep an eye on the changing competitor landscape and evolving market and client needs. Strategic change takes time and energy.