Want to Accelerate Your SAM Journey? Create a Center of Excellence
Strategic Account Management Association
JULY 13, 2021
By Dominique Côté, Founder & CEO, Cosawi & Principal, The Summit Group. By COE, we mean a centralized group of SAM experts and people who “get it” and who should be leveraged as the catalyst for instilling the mindset, processes and skill sets for distinctive go-to-market and customer-centric engagement models.
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