Remove focus-groups
article thumbnail

Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

By Dominique Côté, Founder & CEO, Cosawi & Principal, The Summit Group. By COE, we mean a centralized group of SAM experts and people who “get it” and who should be leveraged as the catalyst for instilling the mindset, processes and skill sets for distinctive go-to-market and customer-centric engagement models.

article thumbnail

Ten insights on the future of SAM

Strategic Account Management Association

9-11, 2020), we pulled together a group of the smartest, most sophisticated observers, students and practitioners of strategic account management for a conversation on “The Future of SAM.” Shifting from focus on shareholder value only to stakeholder value as well – and a broadening understanding of what stakeholder value means.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to Boost Sales Productivity with Account Planning

Upland

Sales productivity becomes even more difficult for complex B2B accounts with large buying groups and multiple divisions involved in the decision-making process. Our sales teams can identify and focus on the most promising opportunities by fully understanding customer preferences and behaviors. Rather, it’s about people.

article thumbnail

Best Practices for SaaS Companies and Vendors with Nigel Cullington of Upland Software

Upland

The Four Most Important Best Practices Inspired by Sales Leaders Nigel outlines four key areas businesses need to focus on to excel at account planning. First and foremost, Nigel highlights the importance of knowing who your key buyers are, and deeply understanding them. Can we compete and win that deal?

Software 221
article thumbnail

Passing the Price Gauntlet with Strategic Accounts

Holden Advisors

When it’s time to close the deal, procurement is introduced into the process and now runs the relationship and the deal – and they only focus on the price. He spoke about their system to evaluate product groups and the competitive landscapes of suppliers. It takes teamwork, planning, and execution.

article thumbnail

Account Planning Best Practices with Nigel Cullington’s Expertise

Upland

The Four Most Important Best Practices Inspired by Sales Leaders Nigel outlines four key areas businesses need to focus on to excel at account planning. First and foremost, Nigel highlights the importance of knowing who your key buyers are, and deeply understanding them. Can we compete and win that deal?

article thumbnail

7 Habits of Highly Successful Prospectors, According to Sales Leaders

Hubspot Sales

They create prospect lists that allow them to focus on where realistic revenue can sustain them in the short- and medium-term business investing. At the same time, they allocate about 25% of their prospecting to focus on long-term aspirational goals. They prioritize relationships over immediate sales.

Sales 112