Remove functions digital-technology-recruiting
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Avoid the revolving door ā€“ Recruiting and retaining marketing and business development professionals in PSFs

Red Star Kim

During Covid, everyone realised the greater importance of digital marketing and the dearth of digital talent became apparent. So I thought Iā€™d share my thoughts to avoid the revolving door – Recruiting and retaining marketing and business development professionals in PSFs. Recruitment fundamentals.

Marketing 130
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Update on marketing and business development (M&BD) team structures

Red Star Kim

Client focus and adaptation ā€“ The strategy and M&BD team structure must adapt to new market conditions and competitors , emerging client needs and new marketing approaches and technology. MarTech and SalesTech infrastructure Modern M&BD is increasingly reliant on data and technology ( MarTech and SalesTech stacks ).

Marketing 130
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International Marketing Benchmark 2024 from Meridian West ā€“ AI dominates the agenda

Red Star Kim

The panel discussion that followed commented on: huge pockets of difference in sentiment, lots of unknowns across the board, the need for martech to be used beyond the MBD team, the need for everyone to skill up and the need for a cross-functional approach to AI during the ideation and experimentation phases.

Marketing 130
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Advancing AI Integration at UNIQA: A Future Focus

MDI Training

The planned talent intelligence platform, powered entirely by AI, will unite all HR standards and processes and innovatively redesign employee development , talent management, and recruiting. Our vision We may even go so far that the first interview is no longer conducted by recruiters themselves, but is controlled by the platform.

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Being more strategic ā€“ Case studies and insights (Ireland May 2023)

Red Star Kim

The figures for this yearā€™s survey show Republic of Ireland fee income rose by 12 per cent in 2021, compared with just 1% in 2020 Finance-Magazine.com – Irelandā€™s top accountancy firms roar back to double-digit growth in 2021 Accountancies and Tax Consultants revenue is expected to expand at a compound annual rate of 1.3%

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10 Trends ā€“ Annual International Marketing Benchmark by PM Forum and Meridian West

Red Star Kim

Many firms across the sector are struggling to recruit at the required levels presenting capacity and potential service issues. Increase use of technology. Iā€™m surprised at inward looking nature of the highest-ranked factors and how low both technology and innovation appear to be on firmsā€™ agendas. Differentiate the brand.

Marketing 130
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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

And Iā€™ve noted the highlights of the sessions by other speakers (How the BD function can be more influential, Rethinking your online strategy, Digital marketing maturity and Best practice for KAM) below. Iā€™ve summarised the key points here as a supplementary learning resource for the delegates. Some automated systems (e.g.