Remove functions marketing-recruiting
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Building and optimizing your diverse, multifunctional “Dream Team”

Strategic Account Management Association

Given the competitive job market, demonstrating that our business is invested in fostering a multi-generational, multicultural and inclusive environment is absolutely going to help the organization stand out, attract the right talent and create an environment where top talent is going to want to stay. Here are three best practices. #1:

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Avoid the revolving door – Recruiting and retaining marketing and business development professionals in PSFs

Red Star Kim

The Great Resignation arrived somewhat early in the marketing and business development (M&BD) teams of professional services firms (PSF) after Covid. During Covid, everyone realised the greater importance of digital marketing and the dearth of digital talent became apparent. Marketing or Business Development or both ?

Marketing 130
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The 2 Most Common Mistakes in Partner Recruitment Campaigns

Customer Think

Like many B2B marketing agencies, even though we’re a professional services business and don’t sell or re-sell technology, our firm gets marketed to regularly by companies looking to recruit us as a channel partner.

B2B 69
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Update on marketing and business development (M&BD) team structures

Red Star Kim

I presented a methodology to design marketing and BD team structures in November 2015. Some of the points raised then remain the same, whilst new market conditions bring additional components into the equation. They learn about their markets and clients, help formulate strategy and develop plans.

Marketing 130
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Prioritize Sales Manager Enablement For Better Sales Results

Sales Outcomes

Sales managers and leaders are typically recruited from within. There’s a lack of support from centralized functions. Better support from marketing, sales operations, sales enablement, and training teams would be beneficial. Here’s why sales manager enablement should be the priority: 1.

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International Marketing Benchmark 2024 from Meridian West – AI dominates the agenda

Red Star Kim

The panel discussion that followed commented on: huge pockets of difference in sentiment, lots of unknowns across the board, the need for martech to be used beyond the MBD team, the need for everyone to skill up and the need for a cross-functional approach to AI during the ideation and experimentation phases. increase in marketing budget 6.

Marketing 130
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Being more strategic – Case studies and insights (Ireland May 2023)

Red Star Kim

We considered strategic thinking, business strategy and marketing and business development strategy. And then to consider how marketing and business development could add most value in their achievement. And to keep an eye on the changing competitor landscape and evolving market and client needs.