The Center for Sales Strategy

APRIL 17, 2019

“Wow, this is the best campaign recap I’ve ever received!” Don’t feel bad because most campaign recaps are mediocre at best. Most are forgettable at best. As a seller, have you ever heard this from a customer? The odds of getting this type of feedback are low.

Advertising 78

Advertising Digitalization Sales 78

Red Star Kim

JULY 22, 2022

There’s the life story of the author at the outset, showing how he tested and tweaked different approaches for music industry promotion. He provides a simple process where you move from the current situation (focus on team) to the future situation (focus on routines) by developing a strategy (focus on assets).

Digitalization 130

Digitalization Marketing Construction Publishing 130

Insightly

AUGUST 23, 2023

A sales blitz, also known as a sales call or a sales campaign, is an intense and focused effort by a sales team to reach out to potential customers within a specified period of time. Planning for a sales blitz How can you design and implement a blitz program that successfully aligns sales and marketing? What is a sales blitz day?

Sales 52

Sales Manufacturing CRM Digitalization 52

PandaDoc

MAY 3, 2022

Here’s a closer look at tools that can help SDRs develop qualified leads and move deals farther down your sales pipeline. Why sales development reps love sales development toolkits. Why sales development reps love sales development toolkits. Sales enablement tools are so hot right now. Improved communication.

Sales 98

Sales CRM Software Software 98

Insightly

JANUARY 2, 2024

Simply divide your net profit by the total investment, multiply by 100, and you have your number: ROI = net profit / total investment * 100 But estimating ROI for a business system—such as a Customer Relationship Management system (CRM) —is not as straightforward as a one-time advertising campaign. How long before you recoup your investment?

CRM 52

CRM Co-Creation Onboarding Decision-making 52

SuperOffice

MAY 3, 2021

Outbound sales often have a bad rep thanks to cold calling and aggressive sales scripts. This type of outbound sales is irritating, unsustainable, and results in a lot of dead ends and wasted efforts. And it’s no surprise. Outbound sales efforts are meant to be a relationship-focused business activity. Quick introduction to outbound sales.

Sales 69

Sales CRM Media Advertising 69

Nutshell

NOVEMBER 25, 2020

How are marketing emails different from sales emails? How to set up a marketing email campaign in 7 easy steps. Email marketing is the dominant channel for marketing communications when measured by ROI, reach, cost, etc., and the gap continues to widen. Don’t get left behind. Skip ahead: What is email marketing?

Marketing 143

Marketing Publishing e-Learning Decision-making 143