How to Shorten Your Sales Cycle
The Center for Sales Strategy
OCTOBER 18, 2017
I have been doing sales training and consulting for nearly 20 years and I always get a chuckle when salespeople tell me they need to find ways to close business in two calls. It’s not about the number of calls—it’s about the length of the sales cycle. And the sales cycle doesn’t start until the buyer is ready for it to start.
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