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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

Boardroom Insiders – Database of 40,000 executive profiles Home Boardroom Insiders Companies house – Financial accounts and directors of UK Companies Get information about a company – GOV.UK (www.gov.uk) Beauhurst – 35,000 of the fastest growing companies in the UK. Others may find that the M&BD team is responsible for research.

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Avoid the revolving door – Recruiting and retaining marketing and business development professionals in PSFs

Red Star Kim

The Great Resignation arrived somewhat early in the marketing and business development (M&BD) teams of professional services firms (PSF) after Covid. So I thought I’d share my thoughts to avoid the revolving door – Recruiting and retaining marketing and business development professionals in PSFs. Aims and assumptions.

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What is a customer journey map? How to create one + templates

Zendesk

Touchpoints influence customer perception and also present opportunities to improve customer service. Customer service touchpoints are significant for any business. For example, marketing might own the interest stage of the journey, and their role would be to drive the customer to a service page using ads or social media posts.

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Building a Career in Consulting — The Ultimate Guide

Hubspot Sales

Strategy Consulting “Strategy projects are usually about growth — how can we get our clients to expand their services, how can we get more people using their services, and how can we get into more markets,” says Hisham Zhkan , a management consultant who specializes in healthcare consulting. Consulting isn’t for everyone.

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The 7 biggest mistakes salespeople make when presenting pitch proposals

PandaDoc

It doesn’t matter how good your product or service may be, or what kind of deal you’re offering potential clients. Today, you need visuals that don’t just look good, but that effortlessly communicate your company’s brand positioning, your industry trends, and your prospects’ expectations. It’s how you say it.

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The Pros and Cons of Charging Customers to Beta Test Your Product

Hubspot Sales

You have a feeling it's going to change things — your life, your industry, "the game," the world, the very fabric of society as we know it. The process of gathering that insight and input is known as beta testing — a central component to a thoroughly screened product launch. Start with a small base of testers.

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The 8 Best Real Estate Designations for Prestige and Expertise

Hubspot Sales

They allow agents, brokers, property managers, and other people with a place in the real estate industry to show potential clients they have both a specialized understanding of different real estate niches and a commitment to professional development. But how can you project those qualities to your potential clients?