THE 10-K FILING: THE MOST IMPORTANT DOCUMENT THAT SAMS NEVER READ
Strategic Account Management Association
APRIL 5, 2021
CXOs find/found that many sales reps know their industries and/or companies well, but they lacked the “X” factor. “So You might be asking yourself, “Isn’t knowing the industry and company in question enough?” A three-level research-and-preparation “pyramid” will suss out the following: Industry. In a word: NO!
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