Red Star Kim

SEPTEMBER 26, 2022

Last week I was joined by a group of marketing and business development (M&BD) Assistants (and some Executives) from law, accountancy, actuarial and consultancy firms for a half day PM Forum workshop on “Practical and professional skills for Marketing and Business Development Assistants”. What motivates them? What are their challenges?

Digitalization 147

Digitalization Media Marketing Communication 147

MDI Training

AUGUST 22, 2022

Even though I appreciate the possibility to work from home, I tend to go to the office – a clear separation between work and private life, a wonderful team and the possibility to talk to others personally – even about private things – lure me there every day and sweeten my workday. Where is your Comfort Zone?

Digital Transformation 98

Digital Transformation Leadership Internet Digitalization 98

Account Management Skills

JULY 17, 2023

Transcript: Jenny Plant I’m delighted to introduce today Luke Bowler. Now, Luke has over a decade of experience working in the creative industry, and I’ve invited him to share his perspective on the role of client services director and any tips for those in account management who aspire to be head of client service.

Account Management 52

Account Management Meetings Management Digitalization 52

Account Manager Tips

JULY 27, 2020

Now, if there’s one thing that I know it’s when you are a small business, your priority is survival. I want people who don’t just accept the way we do things today. Where did you get started? How I ended up in account management? I used to live in UK and I used to work in project management in UK.

Account Management 130

Account Management Business Growth Management Account Planning 130

SalesGlobe

FEBRUARY 21, 2024

I’m your host, Michelle Seger. And we would be remiss if we did not discuss the impact that AI is having in improving the outcomes that are possible to provide performance, visibility and support from leadership to front line sales. Michelle Seger I’m really glad I know that we’ve been looking forward to this time.

Innovation 52

Innovation Sales Retail B2C 52

SalesGlobe

FEBRUARY 21, 2024

I’m your host, Michelle Seger. And we would be remiss if we did not discuss the impact that AI is having in improving the outcomes that are possible to provide performance, visibility and support from leadership to front line sales. Michelle Seger I’m really glad I know that we’ve been looking forward to this time.

Sales 52

Sales Retail B2C Management 52

Mike Kunkle

JULY 2, 2022

Way back in 2003, I worked in a department called Performance Development and led the Sales Performance Development team. There are maturity models, enablement models, frameworks, blueprints, and playbooks, with at least six books that I’ve read (and I published my own, The Building Blocks of Sales Enablement ).

Sales 130

Sales Sales Training Leadership Decision-making 130

Account Management Skills

NOVEMBER 21, 2022

You can book a quick call with me to see if it’s the right fit. And I just want to spend a couple of minutes just talking about Hallam, before I introduce Beth. I was just saying before we hit go that I am an avid listener to this podcast, so absolutely delighted to be here. Transcript: . Jenny 00:02.

Digitalization 104

Digitalization Account Management Marketing Leadership 104

MDI Training

JULY 26, 2022

Growth vs. Fixed Mindset When it comes to Mindset, we mainly distinguish between two types – the Growth and the Fixed Mindset. The Growth Mindset sees the constant possibility for self-improvement and self-optimization. The Growth Mindset sees the constant possibility for self-improvement and self-optimization.

Digital Transformation 98

Digital Transformation Leadership Digitalization Management 98

MDI Training

AUGUST 22, 2022

Why did you write this book in the first place? In my 20 years experience of working with leaders around the world, I have become familiar with their challenges and needs. I think that every leader can benefit from this book, although my primary target is first-time leaders. Lead’ is a Must-Read. which is struggling to survive.

Leadership 98

Leadership Digital Transformation Digitalization Stakeholders 98

Account Management Skills

APRIL 3, 2023

There are not many people in the agency world who have such a deep understanding of emerging tech, so I was very lucky to grab his time. Account Kickstarter , Account Booster , Account Accelerator ) I’m also launching shortly a ‘managing difficult client conversations’ training. Roy, a very warm welcome. Big fan of the podcast.

Co-Creation 52

Co-Creation Account Management Procurement Management 52

Account Manager Tips

SEPTEMBER 29, 2020

How to use it One of my favourite ways to use Sales Navigator is to create custom lists of my clients and LinkedIn will spotlight important insights. For example I can quickly see who's changed jobs (guess what - I'm not the first person they call!) so I can congratulate them but also find out who replaced them.

Key Account Management 130

Key Account Management Account Management Management Meetings 130

Account Management Skills

MAY 9, 2023

Welcome to episode 86, where I’m joined by Konrad Sanders , CEO of The Creative Copywriter agency, to discuss the impact of generative AI on copywriting. TRANSCRIPT Jenny Plant 00:02 Today I’m absolutely delighted to be speaking to Konrad Saunders. Thanks for that warm welcome, I’m delighted to be here.

Value Proposition 52

Value Proposition Internet Co-Creation Account Management 52

Account Management Skills

JUNE 26, 2023

Transcript: Jenny Plant Today I am delighted to chat to Andy Kaye. I’ve asked Andy to talk to me about his role and the tips for success for working in an account management role, particularly in a strategic branding agency. Jenny Plant Well, I’m delighted that you’ve taken the time to join me today, so thank you.

Account Management 52

Account Management Client Relationships Management Communication 52

Help Scout

APRIL 27, 2021

While I’m writing this in March of 2021, having just experienced a generational winter in my home state of Texas that created a source of stories I can use to bore my future grandchildren to death, I realize one nice thing about power outages is a return to books. Be Our Guest: Perfecting the Art of Customer Service”.

Customer Experience 118

Customer Experience Retail Brainstorming Publishing 118

Account Management Skills

JANUARY 23, 2023

I’m delighted to have Ash Jones on the show today, Ash is the founder of personal branding agency Great Influence. Jenny Plant 01:05 Honestly, that is quite an impressive introduction. Ash 01:20 So, to take it right back, I was unemployed. I was on Jobseeker’s Allowance at 23/24 for a couple of years.

Advertising 52

Advertising Internet Media Account Management 52

Account Management Skills

FEBRUARY 20, 2023

Transcript: Jenny Plant 00:02 Today I’m delighted to be talking to Kathryn Strachan. There was a lot more, but, I had to choose the highlights. I guess it goes all the way back to when I graduated from UCL with my Masters in Modern Lit, you know, having two degrees in English Literature is, well, what do you do with it?

Stakeholders 52

Stakeholders B2B Decision-making Marketing 52

Account Management Skills

AUGUST 24, 2021

In this episode, I talk to Alex Raymond from Kapta about everything to do with account management processes. Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships. Transcript: Jenny 00:02.

Account Management 98

Account Management Management Account Planning Co-Creation 98

Insightly

FEBRUARY 1, 2023

how did we get here?’), and then talk about some things that Modern CRM is not. Quite simply, your CRM should adapt to your business with a minimal amount of effort. That brings us to Modern CRM – not as popular of a term yet , but about to make a big splash. How do you describe a Modern CRM?

CRM 52

CRM Marketing Software Software 52

Showpad

NOVEMBER 16, 2021

In this interview, Matt shares his perspective on how to get a business to digital faster using methods and tools that reduce print and increase customer insights in a non-traditional sales environment. . I oversee global marketing for all of our business. When I moved back to the U.S., We go to market in very diverse ways.

Digital Transformation 98

Digital Transformation Digitalization Marketing Sales Environment 98

Account Management Skills

JUNE 5, 2023

Transcript Jenny Plant Today, I’m delighted to be joined by Rob Da Costa. Jenny Plant Honestly, is there anything you’d like to add to your past before I dive into the questions? Rob Da Costa And I sort of say, what would you do if you never got to that light at the end of the tunnel? Rob Da Costa Not really.

Management 52

Management Account Management Suppliers Onboarding 52

Account Management Skills

DECEMBER 19, 2022

On this episode, I chat to Dan Archer, a marketing expert for agencies. Dan shares with me: – the biggest challenges facing agencies when it comes to marketing their services. See all the benefits of joining, it’s absolutely free and for the value that you receive, you will not be disappointed. Welcome to Episode 77.

Marketing 52

Marketing Account Management Management Onboarding 52

SalesGlobe

SEPTEMBER 13, 2023

AI and What It Means for Sales Arvind Malhotra Being early in that in a prompt engineering, I always tell everybody learn to be a prompt engineer. It’s I ask the questions the right way to get your answer. Michelle Seger And I’m Michelle Seger. Mark Donnolo I think it’s X. I mean, it seems like A.I.

Sales 52

Sales Decision-making Internet Emotional Intelligence 52

Account Management Skills

MARCH 20, 2023

And if that’s something that you’d like to improve your skills in, you can go to my website, [link] and book a quick call with me to see if training might be the right fit for you are a member of your team. The way they do that is based entirely on clients feedback and results, so that is quite an accolade to have.

Digitalization 52

Digitalization Account Management Decision-making Management 52

Hubspot Sales

OCTOBER 29, 2017

If you're struggling to think of alternatives to the standard opening line, take one of these for a spin and see how they perform for you. There's nothing quite like a question to get the prospect talking. 2) "Did you know [interesting statistic]?". This one comes to you courtesy of InsideSales.com. That'll do it.

Value Proposition 111

Value Proposition Media Sales Organization 111

Account Management Skills

NOVEMBER 2, 2021

James Potter enlightens me on so many things I didn’t realise about LinkedIn. If you’re in an agency account management role, and you’re responsible for forecasting and firming up the account growth, I’m running my next Account Accelerator programme starting on 27th January 2022. Transcript: Jenny 00:03.

Account Management 72

Account Management Decision-making Meetings Management 72

Showpad

MAY 12, 2022

Here’s how they did it. When I signed my contract, our manager said, ‘Nathalie, you won’t be able to start because it’s crucial that you’re able to travel to meet your colleague,’” recalls Nathalie Vervaet. “ Later, I received another phone call, and he said, ‘It’s not going to stay as a 2-week lockdown.

Telecommunications 98

Telecommunications Manufacturing Value Proposition Sales 98

Account Management Skills

APRIL 27, 2021

So I persuaded an expert to come and talk to us. You may also notice that I’m quite familiar with the guest. So he’s probably the most expert person that I know. And whilst I do have many years managing others, I was never officially trained. I’m not the expert in this area.

Account Management 52

Account Management Management Decision-making Leadership 52

Deep Insight

DECEMBER 1, 2022

One of the most interesting discussions I had was a recent interview with Brendan Mooney. Brendan is CEO of IT services company Kainos and the reason I was keen to have a chat with him should be clear when you look at the table below. I certainly know of very few companies with such a track record. If not, what is?

Profitability 52

Profitability Procurement B2B Digital Transformation 52

Account Management Skills

MAY 22, 2023

In this episode, I chat to Mike Lander, CEO of Piscari, a former procurement director who now assists sales teams in negotiating with procurement departments. During this conversation, you’ll gain valuable insights into the world of procurement negotiations. I work with the salespeople within agencies. Mike Lander Sure.

Procurement 52

Procurement Negotiation Supply Chain Insurance 52

Account Management Skills

JANUARY 11, 2022

So I’m going to give you a spoiler and suggest while you’re listening to this fantastic episode, you go to Chris’s website and be one of the first to sign up for his business insights bulletin. Today, I’m absolutely delighted to be speaking to Chris Merrington. It’s lovely to see you.

Client Relationships 52

Client Relationships Profitability Procurement Negotiation 52

Account Management Skills

FEBRUARY 22, 2021

How seeing the world through the eyes of each agency department and understanding their motivations sets you up for success in your account management role. * Why the best briefings come out of the best questioning and listening. So I’m really excited today to be speaking to Paul Kirkley. Thanks, Jenny.

Account Management 52

Account Management Management Banking Meetings 52

Nutshell

AUGUST 30, 2018

I want to be upfront, this isn’t a hero’s tale. This is what has to happen before that story can be told, or at least I certainly hope it is. In my first 90 days as the Head of Growth for Nutshell , I cut our Facebook spend from $20,000 a month to zero and the sky never fell. In fairness, I was more than adequately warned.

Advertising 127

Advertising Acquisition Digitalization Marketing 127

Account Management Skills

MAY 4, 2021

This is a fascinating episode, I really enjoyed my chat with Tim, and I hope you get some value from it. Now if you’ve been listening to the podcast for a while, I’d love to ask you a huge favour. Transcript: So I’m delighted to welcome Tim Moore to the show. So my experience was actually sales.

Account Management 52

Account Management Management Banking Insurance 52

Account Management Skills

NOVEMBER 30, 2021

If you’re interested in seeing how artificial intelligence is being used by agencies right now, with some of the world’s biggest client brands, to improve advertising performance, I think you’re going to love this episode. And that’s actually where I came across Tom initially. Transcript: Jenny 00:06.

Advertising 52

Advertising Account Management Media Innovation 52

Account Management Skills

JULY 27, 2021

In this episode, Phil Cookson and I talk about the current trends in the creative agency recruitment space. I hope you enjoy this chat with Phil. I hope you enjoy this chat with Phil. I certainly did. So on today’s episode, I’m really thrilled to have Phil Cookson with me. I can’t wait.

Account Management 52

Account Management Decision-making Management Marketing 52

Account Management Skills

JANUARY 25, 2022

I spoke to Jessica Bowler and Iris Gatzweiler , two senior procurement clients who shared some insights into the pitching process. I am super excited about this interview because I’ve asked today’s guests to come back for a second time because the first one was so popular. Welcome to Episode 54.

Procurement 52

Procurement Suppliers Stakeholders Decision-making 52