The Challenge of Selling Expertise (Not Product)
Strategic Account Management Association
JUNE 30, 2021
How do you think SAMs can learn to sell expertise and not products and transform themselves into trusted advisors? Harvey Dunham: We are asking the smartest customer-facing people in B2B how to become trusted advisors to customers they cannot afford to lose. Michael Thomas: There are two ways to look at this.
Let's personalize your content