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The Challenge of Selling Expertise (Not Product)

Strategic Account Management Association

How do you think SAMs can learn to sell expertise and not products and transform themselves into trusted advisors? Harvey Dunham: We are asking the smartest customer-facing people in B2B how to become trusted advisors to customers they cannot afford to lose. Michael Thomas: There are two ways to look at this.

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Generative AI for Sales – A Guide to the New World of Selling

Upland

In fact, it might just be amongst the strongest applications for AI of all. Generative AI for sales – a perfect match As pointed out by the Harvard Business Review, sales has often lagged behind other areas of business in digital transformation. ” Sales is one of those fields. That being selling things.

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Rethinking Enablement for the Future: The Power of Commercial Effectiveness Integration

Mike Kunkle

In this article, I’ll explore how these components intersect and show how their integration can transform your business. Despite a few differences and some distinct lexicon, this isn’t a completely new concept. A Disclaimer Before I begin, I want to offer a disclaimer. So, why care, or why read it?

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How to Boost Sales Productivity with Account Planning

Upland

Sales productivity becomes even more difficult for complex B2B accounts with large buying groups and multiple divisions involved in the decision-making process. If sales productivity isn’t achieved effectively—through high lead conversion rates, efficient sales cycles and low sales costs—overhead goes up, and revenue goes down.

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The Sliding Scale of Sales Transformation

Mike Kunkle

Sales Transformation. I’ve been involved in sales transformations that were entirely focused on getting the best-possible performance out of the sales force (ranging from a 30 to 600 percent increase in sales), independent of retooling the rest of the organization. The SFE work itself doesn’t often change. SFE ACUMENS.

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The Perplexing Power of Process & Methodology in Complex B2B Sales

Mike Kunkle

” ~ CSO Insights 2019 Sales Enablement Report (p. increase in the win rates So, let me ask you… What CEO or senior sales/revenue leader doesn’t want to report increases like these? .” ” ~ CSO Insights 2019 Sales Enablement Report (p. increase in organizational revenue plan attainment 31.8%

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The Power of Community Visioning: What It Is, Why You Should Start, and Tips

Envisio

Put simply: community visioning is a formalized process that engages and empowers residents to have a voice in how they want their community to look in the future. Local governments navigating urban development have a lot to juggle. In all of this work, one crucial aspect stands out: the importance of community engagement.