Jobs-to-Be-Done (JTBD) Theory
Flevy
AUGUST 8, 2023
The Jobs-to-Be-Done (JTBD) Theory assists in perceiving customer choices by getting to the level of what causes a purchase. JTBD Theory does that by identifying the tasks or jobs that customers desire to accomplish. Inform key decisions in light of customers’ needs and jobs to be done. However, this is not the case.
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