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Needs Are Important, Results Are What Matter

The Center for Sales Strategy

We all have needs, and those needs drive us to spend time and money addressing them. In sales, we count on the needs of our prospects and clients to motivate them to buy. For decades, it has been a good sales process to focus on client needs. Needs are good, but they are not the complete picture.

Sales 76
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How to Measure the ROI of Your Sales Enablement Program

Mike Kunkle

This is a complex topic that is beyond the scope of one blog post, but I will do my best to provide a solid kickstart for you and offer what I hope will be some helpful perspective and good resources to continue to pursue. In this post, I will offer advice about how to measure the ROI of your sales enablement program.

Sales 258
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What is Stakeholder Mapping in Sales?

Upland

In stakeholder mapping, you need to: Define stakeholder goals: what are their biggest priorities? What are their motivations? Stakeholder Mapping is Important Because of Buying Groups Selling must be complicated because modern B2B sales are complicated. Relationships are vital to winning deals that matter.

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Know Your Customer to Driving Growth and Revenue in Key Accounts

Upland

Why do you need to know your customer? You need to know your customer because customers buy outcomes. You want to inspire the prospect to act by showing them what your solution will be able to do for them. What are their goals? They are the end results that a company or a group within it needs to achieve.

Suppliers 195
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Elevating Sales Performance: 6 Simple Tweaks for Big Impact

Mike Kunkle

You probably don’t need to be reminded that simple doesn’t always mean “easy,” but these tweaks are not rocket science. They just need to be done and executed well. If you do that, you’ll be pleasantly surprised at the cumulative results you’ll achieve. It’s about being “other-centric.” Research them.

Sales 289
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Relationship Mapping for Your Accounts – Strategy Guide

Upland

To handle this complexity, sellers need the right tools, strategies, and methodologies to understand the people, problems and relationships that matter within an account. The result is to land a deal or expand business opportunities within an existing customer account. But the relationship comes first.

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Sales Velocity Equation – 4 Levers to Success

Upland

What is sales velocity? Once you identify the lever where your performance lags or needs the most improvement, you can redefine targets and goals that yield significant revenue increases. Why does sales velocity matter? When you know your sales velocity, you also know what an achievable quota looks like.

Sales 356