Customer Think

APRIL 30, 2024

Premise As I had mentioned in my blog post yesterday, stories are a medium to transmit ideas. As leaders, it is one of our most fundamental responsibilities to transmit ideas to those who follow us. The objective of the transmission of ideas may be different but the best medium remains stories. So, if we really […]

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Leadership 52

Red Star Kim

DECEMBER 15, 2023

She starts the book with her own story. Even though consciousness makes us human, most of us are so immersed in our inner world, so unconscious, even asleep, that we aren’t aware that there’s a script continually running through our minds”. When we feel safe it is reflected in our eyes, voice and body language.

Emotional Intelligence 130

Emotional Intelligence Meetings Communication Leadership 130

Red Star Kim

AUGUST 14, 2023

And it is suggested that a fact is 22 times more memorable when it is wrapped in a story (attributed to Jerome Bruner and Jennifer Aaker of Stanford University). Captivating titles, surprise statements, questions and stories are key. Marketing frameworks Marketing frameworks help us plan our writing. Show them with stories.

Artificial Intelligence 130

Artificial Intelligence Value Proposition Media Emotional Intelligence 130

Holden Advisors

JULY 26, 2021

Here’s the story of how hunting down hidden data turned profits around for one company. Let me tell you a story about harnessing the power of analytics. I had a strong suspicion this data was compromised as the distributors had the motive to reduce our pricing to them in order to make more profit.

Profitability 195

Profitability Decision-making Marketing Sales 195

Force Management

FEBRUARY 1, 2024

This month, our guests on the Revenue Builders podcast offered some insightful perspectives on building a successful sales culture. These leaders have spearheaded culture transformations and spurred massive growth at some of the most influential sales organizations of our time.

Publishing 93

Publishing Leadership Organization Sales 93

Red Star Kim

MARCH 1, 2024

Have a plan We need to be clear about our aims. Delegates reflected that taking some time out to step back and consider our overall buy-in aims – and the steps to achieve them – was a valuable investment. Influencing is reliant on our personal credibility. We considered various ways to increase our influence.

Stakeholders 130

Stakeholders Decision-making Emotional Intelligence Communication 130

The SAMA Podcast

OCTOBER 10, 2023

As a longtime friend of SAMA and frequent presenter at our conferences, Davis’s true gift is his passion for storytelling. . — contains multitudes. He’s an inspirational, thought-provoking speaker, an author, and a trusted advisor to CEOs and sales leaders alike.

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Sales Environment Account Management Management Sales 104

Zendesk

MARCH 5, 2024

Each of us can write our own story. And when we share those stories with one another, we can lift each other up along the way. Soak up the wisdom live and in-person from the mainstage. Register now for Zendesk Relate in Las Vegas.

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Flevy

APRIL 25, 2024

The ZMET Framework involves several steps, starting with an in-depth interview where participants share their stories and construct metaphors related to a topic. Let’s take a quick dive into the first 2 elements essential to keeping consumers engaged through images and stories that resonate on a personal level.

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Construction Digital Transformation Communication Decision-making 52

Customer Think

APRIL 17, 2024

Podcast Today’s interview is with Gareth Higgins, who writes and speaks about the power of storytelling to shape our lives and world, peace and justice, and how to take life seriously without believing your own propaganda.

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Leadership Digitalization Marketing 45

Flevy

NOVEMBER 12, 2023

A thorough evaluation of these components assists in understanding the bigger picture of an organizational culture: Stories Rituals and Routines Symbols Organizational Structures Control Systems Power Structures Let’s dive deeper into the first 3 components of the model, for now.

Digital Transformation 104

Digital Transformation Leadership Construction Organization 104

Red Star Kim

NOVEMBER 18, 2022

Collate relevant proof points, narratives and hero stories (“Riffing on agreed themes”). Facts tell, stories sell” started the two-part overview on how stories can improve selling which was led by Meirion Jones in the morning and Geraint Evans, Head of Clients & Markets at CMS after lunch. Personal story.

Value Proposition 130

Value Proposition Procurement Innovation Leadership 130

Red Star Kim

OCTOBER 19, 2023

You need to have a deep knowledge of all the different issues clients may have and examples and stories of how your firm has helped people in similar situations. 17% I know a few stories (we have some case studies) 83% I don’t know any stories at all Are your marketing systems integrated with your sales plans and activities?

Emotional Intelligence 130

Emotional Intelligence Value Proposition Decision-making Digitalization 130

Force Management

DECEMBER 6, 2023

In their discussions with John Kaplan and John McMahon, these leaders shared stories of leading and scaling some of the most influential sales organizations of our time. This month, the Revenue Builders podcast features conversations with some truly inspiring leaders.

Publishing 87

Publishing Leadership Organization Sales 87

Customer Think

JANUARY 8, 2022

I’m always on the lookout for great stories, whether I personally experience them, or they are sent in by our followers. I love to receive great examples of outstanding customer service. What I share with you today is a great example of personalized an.

Customer Experience 136

Customer Experience 136

Account Manager Tips

APRIL 2, 2021

Here's a few more hurdles you might face: Your clients already have all of our products. Sales Success Stories podcast Host Scott Ingram interviews successful sales professionals and account managers in the Sales Success Stories podcast. Sales Success Stories runs anywhere between 45 minutes to 2 hours. I love that.

Key Account Management 234

Key Account Management Account Management Procurement Management 234

Help Scout

AUGUST 22, 2023

We have a few tips to share, along with stories about our own career changes. How do you prepare to switch careers and become a support pro? Read the full article

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Red Star Kim

OCTOBER 17, 2022

From the offices of our hosts (Thank you firm Boodle Hatfield!) Marketers from law, accountancy, engineering and property firms joined a PM Forum workshop to share ideas on how to improve our writing. We also considered story structures. From Freytag’s pyramid and seven basic story plots to Pixar’s, Storybrand and Underdog.

Remote Working 130

Remote Working Communication Internet Decision-making 130

Zendesk

JUNE 20, 2023

Providing great products is not enough in today’s world–our research indicates that investing in CX is the essential tool for building a strong company and loyal customer base. Our State of Manufacturing report offers examples of how companies are evolving their customer relationships.

Manufacturing 97

Manufacturing Profitability 97

Showpad

DECEMBER 5, 2021

If you continue to focus on just telling your company story, it won’t work,” Tom said. What works is finding out how your story can become a part of theirs , so they see you in their solution and can imagine what it would be like having you as a business partner.”. We already had Salesforce as our CRM, and then Showpad came along.

Digitalization 98

Digitalization B2B Sales Customer Value 98

Red Star Kim

APRIL 17, 2023

As we progressed through the analysis and planning stages of a referrer management plan, I was reminded of Henry Mintzberg’s model of “Diagnosis. Delegates acknowledged cross-selling happened in their firms, but they all indicated that it could be more effective if systematic.

Management 130

Management Manufacturing Client Relationships Facilitation 130

Account Management Skills

APRIL 22, 2024

Quick story that reinforces this point: I was speaking to an agency owner who told me he’d received a call from a client who wanted to speak to him about having ‘a review’ When a client asks for a review it usually means they’re not happy or they want to leave. Action summary So in summary, make sure to: 1.

Account Management 52

Account Management Suppliers Management Stakeholders 52

The Center for Sales Strategy

APRIL 12, 2023

To give your team members an edge, it pays off to follow leaders in the field who have proven themselves as thought leaders: those individuals who can share insights and advice with inspiring stories, passion, and expertise.

Sales 97

Sales Leadership 97

Force Management

NOVEMBER 2, 2023

This month, our Revenue Builders guests shared some valuable breakdowns of key leadership skills. From hiring to reporting and developing innovative and effective processes — these guests have definitely been there, done that in the sales world, and we're proud to bring you their stories.

Publishing 79

Publishing Leadership Innovation Sales 79

Envisio

JANUARY 24, 2024

” ― Toni Morrison A new year, a new chance to shift our perspectives, understand one another and the systems around us, and take our strategic thinking to new heights. Reflecting on the success of our previous recommended reads of the best strategy books to read in 2022 , such as W. Books are knowledge. ” 4.

Government 105

Government Leadership Innovation Decision-making 105

Whetstone

FEBRUARY 24, 2023

For this reason, our brains have an insatiable appetite for story. As our brains understand how the world works, they tell us stories. These stories help us understand the world around us. In other words, in these stories (our personal movie), we are the main character.

Key Account Management 52

Key Account Management Sales Account Management Management 52

Corporate Visions

AUGUST 13, 2020

In our recent industry survey, 87 percent of B2B marketers admitted they’re unsure or don’t believe that their audience acts on their content. Our studies show that people remember, on average, only 10 percent of the information they consume after 48 hours. And building stories that intentionally drive memory, decision, and action.

B2B 134

B2B Marketing Decision-making Digitalization 134

Envisio

APRIL 5, 2024

It has always been a space for a lively exchange of ideas shaping the future of our communities, and this year will be no different! Let’s take a look at where you can find Envisio, enjoy some libations and innovations at our happy hour event, and catch some of the conference sessions we’re most excited about!

Government 96

Government Innovation e-Learning Brainstorming 96

The Center for Sales Strategy

JANUARY 5, 2021

While all the guidelines that apply to productive performance reviews still apply in our work-from-home environment, there are certainly new dynamics in how and where this feedback gets shared. Because we’re invited into homes more often (thanks to video meetings), we know more about our people and their personal life.

Performance Review 122

Performance Review Meetings Sales 122

The Center for Sales Strategy

JULY 7, 2020

The History channel offers some amazing documentaries that can enlightening for those of us that want to learn from the past to improve our future. These epic documentaries tell the story of how great men and women shaped our country through their entrepreneurial spirits and built companies and brands that built America.

Manufacturing 93

Manufacturing Sales 93

Zendesk

MAY 3, 2022

Our flagship event is back on May 11, and we are delighted to share our sense of momentum and energy with all of you as we move into the future. At this year’s Zendesk Relate , we are centering on our customers. Our global customer experience event only happens once a year. And, for the first time, registration is free.

Digital Transformation 98

Digital Transformation Customer Experience Leadership Digitalization 98

Hubspot Sales

FEBRUARY 5, 2024

Below is a story of the slimiest salesperson I ever encountered and the four slimy sales tactics he used on me. The backstory : In 2007, my eight-month-pregnant wife and I had just bought our first home. But, our new house had a guest room in it. Just one problem: we didn't have a bed to put in our guest room.

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Sales Decision-making 98

Zendesk

JUNE 23, 2023

At Zendesk, championing equality and inclusion for all is woven into the fabric of our culture and values. We believe each one of us has the power and the responsibility to make a real difference, and that our business—and its employees—can be a powerful engine for change. It is super important!

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Leadership Organization Marketing Digitalization 52

Hubspot Sales

AUGUST 21, 2023

Check out our post about the best sales email subject lines if you want to see some of these tips in action. This helps them see your customer's success story and think, "If they could do it for them, they can do it for me." While I have you, I thought you might find some interest in our work with [client]. Introduce yourself.

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Sales Decision-making Value Proposition Meetings 98

Planview

SEPTEMBER 13, 2021

We’re just one week away from Planview Accelerate – our largest and most comprehensive customer event in company history. Planview would not be here today if it were not for our customers! This conference is for our customers and driven by our customers. But do not take our word for it! We cannot wait to see you!

Stakeholders 98

Stakeholders Organization Management Customer Success 98

Zendesk

SEPTEMBER 7, 2022

In our CX Accelerator report , we surveyed almost 5,000 CX leaders on what it takes to scale new heights in customer experience. Our latest CX Accelerator report found that 70 percent of consumers now expect a conversational service experience with companies. Customer story: Wine.com. Customer story: Tile.

Retail 98

Retail Digitalization Customer Experience Profitability 98

Articulous

SEPTEMBER 15, 2023

To hear about how Corporate Storytelling helps, check out our Customer Stories page here: LINK. Click here for more details: OPEN CLASS. Or, please forward it to anyone who needs to become a Corporate Storyteller.

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