Hubspot Sales

AUGUST 26, 2020

Leveraging a customer data platform (CDP) to support account-based selling is a prime example. What our summary should make clear, though, is the importance of data to the process. That brings us neatly onto customer data platforms (CDPs). B2B Customer Data Platforms. Collecting and Unifying Data.

Stakeholders 134

Stakeholders B2B Decision-making Sales Environment 134

NG Data

JUNE 23, 2022

Customer data platforms (CDPs) provide companies with the intelligence needed to deliver customer-centric campaigns at scale, but real success relies on leveraging the right capabilities for use cases that drive business impact.

Leadership 52

Leadership 52

Customer Think

FEBRUARY 10, 2023

In the age of big data, it’s more important than ever for businesses to have a way to collect, manage, and analyze customer data. That’s where customer data platforms come in.

Retail 75

Retail Marketing Software Software 75

Customer Think

JANUARY 8, 2022

Find out why and how you should use a customer data platform to fuel your e-commerce growth. If you run an eCommerce store, you know customer data is essential to your success. What do you do with all that data? A customer data platform (CDP) can help you manage and use all your customer data […].

eCommerce 72

eCommerce Sales Management Digitalization 72

Customer Think

MARCH 4, 2024

In recent years, the landscape of business-to-business (B2B) technology has undergone a significant transformation. Traditional models of selling software and services have given way to subscription-based models, where customers pay on a recurring basis for access to products and ongoing support.

B2B 72

B2B Software Software 72

Customer Think

JANUARY 25, 2022

Customer data platforms (CDPs) and data management platforms (DMPs) are regularly confused. The mix-up stems from the fact that marketers use both CDPs and DMPs to collect data and to create audiences. A CDP will organize this […].

Marketing 52

Marketing Organization Management Digitalization 52

SuperOffice

JULY 28, 2021

Today, we have more data available to us than ever before! Data is everywhere: from social advertising campaigns to in-app engagement. A CDP is software that aggregates data about each individual customer. The data can be pulled from other tools via integrations, such as: CRM. Marketing platforms. Your mobile app.

Advertising 52

Advertising CRM Decision-making Business Growth 52

Customer Think

OCTOBER 6, 2021

Updates build on DemandTools’ long-standing industry prowess to become the most integrated and adaptable data management platform on the market BOSTON, October 5, 2021 – Today Validity, the leading provider of data quality and email marketing success solutions, launched a V release of its flagship DemandTools product.

Marketing 52

Marketing Organization Management 52

Customer Think

JANUARY 3, 2024

Loyalty is the not-so-secret ingredient to running a successful consumer business. You’ve probably heard the stats: acquiring a new customer is five times more expensive than retaining an existing customer, and the top 5% of a brand’s customers account for up to 50% of revenue. That’s why an effective loyalty program can help get the […]

Marketing 64

Marketing 64

Customer Think

JANUARY 23, 2023

Salesforce, mParticle, Tealium and Simon Data, Among Others, Connect with Spherical to Accelerate the Value of First-Party Data

59

59

Customer Think

DECEMBER 12, 2021

eCommerce Use Cases for a Recommendation Engine Cross-selling and upselling are traditional merchandising strategies that retailers use to turn shoppers into buyers. The same tactics apply to eCommerce stores as well. Marketers need to recommend products for customers, not just miss out on the cross-sell or upsell opportunities.

eCommerce 122

eCommerce Retail Marketing Digitalization 122

Customer Think

SEPTEMBER 18, 2023

For some unknown reason, my last three presentations all started as headlines (two created by someone else) which I then then wrote a speech to match. This isn’t my usual way of working. It does add a little suspense to the writing process – can I de.

Marketing 78

Marketing 78

Customer Think

JANUARY 24, 2023

Gives Marketing Teams Direct, Easy, Real-time Access to Company Data to Help Supercharge Personalization and Capitalize on IT Investments

Marketing 52

Marketing 52

Nutshell

APRIL 18, 2024

Your customer data is the key to understanding your customers better so you can improve your marketing, sales, customer experience, and more. However, when your data is scattered across various platforms, you can’t harness its full potential. That’s where a single customer view, or SCV, comes in. Want to learn more?

Government 77

Government CRM Decision-making Customer Experience 77

SBI

JUNE 4, 2021

Revenue Execution Platform Uncovers New Data on Anatomy of a Win. SetSail , the Revenue Execution platform for sales, releases new data on the anatomy of a successful B2B sales deal, derived from its analysis of deals at six large enterprises, including one of the Fortune 10, over the past two months. About SetSail.

Finance 29

Finance Media B2B Meetings 29

Red Star Kim

JUNE 15, 2023

We covered a lot of material in modules on: Understand (context, aims and strategy), Plan (processes, data and systems) and Implement (activities, skills and motivation). or profits greater than £150000), active and inactive companies with up to 10 years’ of financial data. Used for building lists with over 300 search criteria.

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Customer Think

SEPTEMBER 30, 2021

Terminus CDP is purpose-built for B2B marketing, providing accurate and trusted buying committee data so customers can connect directly with key decision makers at target accounts.

B2B 52

B2B Marketing 52

Customer Think

JUNE 20, 2023

Growth marketers can now launch perfectly timed marketing campaigns based on major life event data - from moving to marriage to motherhood.

Marketing 40

Marketing 40

Nutshell

APRIL 24, 2024

Enhance customer experiences: Your CRM creates a platform for better team collaboration, making sure all team members are on the same page and increasing customer experiences at every touchpoint. Contact management: Bring contact records into one central database accessible across departments to elevate data management and sharing.

CRM 71

CRM Software Software Marketing 71

Nutshell

DECEMBER 22, 2023

Surveys are a fantastic way to gather unique data from your customers. Better understanding of customers: The data collected from your online survey tools can offer valuable insights about your customers and the customer journey in general. But you already know that, right? With so many options available, it’s easy to feel overwhelmed.

CRM 126

CRM Software Software Internet 126

Nutshell

MAY 18, 2023

Does your company use a customer relationship management (CRM) platform ? A CRM can help you gather, store, organize, and analyze data about your customers, which then helps you improve your sales and marketing efforts. It can also integrate with different tools, including social media and advertising platforms.

Advertising 118

Advertising Media CRM Software 118

Nutshell

MAY 8, 2023

To make the most of your customer relationship management (CRM) data, one of the best things you can do is integrate it with other tools. This enables you to leverage your data across platforms, automate more of your tasks, and keep your processes streamlined. After all, data-driven marketing is the best kind of marketing.

CRM 118

CRM Marketing Software Software 118

Nutshell

MAY 11, 2023

QuickBooks is an accounting software platform geared towards small and medium-sized businesses, offering millions of companies a simple way to manage their daily sales and expenses, invoice their customers, accept payments, pay their bills, and generate reports for planning and tax filing. Synchronization frequency variation.

CRM 159

CRM Software Software Management 159

SBI

DECEMBER 4, 2019

Brainshark Acquires Rekener to Deliver Industry’s Only Data-Driven Sales Readiness Platform. We’re joining forces with Brainshark so sales managers can use data to diagnose what’s working and what’s not working, and then motivate sales reps to improve with training and coaching from Brainshark’s world-class readiness platform.

Account Planning 29

Account Planning Acquisition Artificial Intelligence Sales 29

Nutshell

JANUARY 24, 2024

3 revenue intelligence platforms Keep reading to learn more about how you can use AI to improve your business’s bottom line! Revenue intelligence involves using AI technology to analyze sales, product, and customer data to find new trends and areas where you can improve your revenue. Why use revenue intelligence?

Artificial Intelligence 71

Artificial Intelligence Software Software Advertising 71

Customer Think

OCTOBER 10, 2023

Social media platforms have become the epicenter of communication, opinion-sharing, and customer interaction. With millions of users expressing their thoughts and feelings on various topics every day, social media has evolved into a treasure trove of unfiltered, real-time data.

Media 121

Media Communication 121

Nutshell

JANUARY 15, 2024

One of the crucial tools you must have is an ecommerce platform. The best ecommerce platforms make building and managing an online store easy. Keep reading to learn the features you must look for in an ecommerce website, the best ecommerce platforms available today, and how to choose the best one for your business.

eCommerce 77

eCommerce Artificial Intelligence Decision-making Media 77

Nutshell

MAY 15, 2023

But if you don’t know which prospecting tools to use or whether your sales prospecting tools integrated with your CRM , you’re looking at hours of hunting down contact info across multiple platforms and doing manual data entry. Clutch Clutch is a free platform that acts as a directory of all kinds of businesses worldwide.

CRM 127

CRM Sales B2B Software 127

SBI

SEPTEMBER 10, 2019

DiscoverOrg and ZoomInfo Merge Brands to Launch Innovative B2B Data Platform To Power Go-To-Market Success. New ZoomInfo Powered by DiscoverOrg platform combines a robust suite of software tools with advanced machine learning and human research to enable sales and marketing teams to hit their growth numbers.

B2B 27

B2B Innovation Marketing Account Planning 27

Nutshell

APRIL 3, 2024

Some popular productivity and collaboration platforms for startups include: Proofhub Asana Trello 2. Marketing and sales software Marketing tools allow you to centralize your messaging across various platforms. The real-time data can help you understand your ROI on marketing investments and pivot your efforts where necessary.

Software 71

Software Software CRM Communication 71

Zendesk

MARCH 13, 2024

The latest CX Trends data shows that unprecedented demand for AI is driving up the speed and frequency of customer engagement. Its automation platform integrates with any backend system and provides robust analytics and reporting. Ultimate’s AI agents automate up to 80 percent of support requests.

Acquisition 138

Acquisition Customer Experience Innovation Business Growth 138

Envisio

APRIL 3, 2024

Today, we are delighted to announce an industry-leading collaboration and integration between the Envisio platform and Polco’s Track module–combining the leading government strategy and performance management platform with the richest set of government performance indicators available today.

Government 52

Government Decision-making Construction Stakeholders 52

Nutshell

AUGUST 22, 2023

Customer relationship management (CRM) platforms help businesses store and analyze contact information, track customers throughout the sales process, and automate certain sales and marketing functions to streamline their workflow. AI is useful for lots of CRM-related tasks, like automation, data analytics, and prediction-making.

Artificial Intelligence 114

Artificial Intelligence CRM Management Decision-making 114

Nutshell

APRIL 26, 2023

With a little help from your CRM platform, personalized marketing practices can be expanded to even the largest customer databases. CRM systems compile customer data from across multiple channels, allowing businesses to track leads and close more sales. What is CRM? When people refer to CRM, they’re usually referencing the software.

Marketing 171

Marketing CRM e-Learning Software 171

Customer Think

NOVEMBER 9, 2021

New module improves team efficiency, quantifies efforts accurately, prioritizes resources and optimizes processes.

Onboarding 52

Onboarding Prioritization Management 52