Remove platform integration-layer
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A Guide to Sales Enablement AI 

Upland

A team to lead strategy… alongside artificial intelligence platforms. An added benefit of Salesforce Einstein is the “Einstein Trust Layer.” Built natively in Salesforce, the Trust Layer was designed as a security guardrail. Does it integrate into your tech stack? A team to know what parts of AI are worth using.

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Is your entire martech stack becoming one big virtual “platform”?

Customer Think

A couple of years ago, I proposed a model of 4 layers of app integrations with SaaS platforms. Advocating for better integration, for marketing apps in particular, I pointed out that no. The Great App Explosion can’t be stopped. But it can be harnessed.

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A case of the Mondays: Comparing a CRM template to a real CRM

Nutshell

From a technical perspective the platforms might seem similar. At their bottom layer, they are both databases, which are then wrapped in neat user interfaces. One layer up from the data is where “the magic happens.” One layer up from the data is where “the magic happens.” Replicate and enhance their sales processes.

CRM 118
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Ensuring Secure CRM Integrations: Addressing Key Concerns

Nutshell

It’s also become essential to integrate your CRM with your other software tools to improve efficiency, streamline data management, and enable new uses for your CRM data. Businesses today can integrate their CRMs with a vast range of tools, including tools for email, customer support, document management, automation, and more.

CRM 62
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Using End-to-End Visibility to Scale and Streamline Automotive Production

Planview

The traditional paradigms of automotive manufacturing are evolving, driven by the imperative to integrate cutting-edge software solutions seamlessly with hardware production. This integration serves as a bridge between software and physical manufacturing processes. This confluence of factors impedes their agility and responsiveness.

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Everything is Connected with Everything, or Why Integration in Sales Enablement Matters More Than Ever

Showpad

Today, let’s begin with integration, because the lack of integration is mission critical to engage, enable and empower a remote sales force and should be fixed right away. Integration in sales enablement covers several aspects. 1: Sales enablement has to be integrated in the digital transformation strategy.

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Use AI in Customer Service To Transform Your Customer Experience in 2021

Freshworks

Integrating AI into customer service can drastically improve CX. You’re probably already using AI to some extent but using a CX management platform will transform your customer experience. Integrating Artificial Intelligence into your customer service support gives you a major competitive advantage.