The IT dilemma: Balancing data privacy and personalization in customer experience
Zendesk
OCTOBER 18, 2023
Trust is the cornerstone of customer relationships, but in today’s changing data privacy and security landscape, it’s hard to earn and easy to lose. Zendesk’s 2023 report, The IT Dilemma: Balancing Data Privacy and Personalization in Customer Experience, highlights these conflicting priorities.
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