Strategic Communications

DECEMBER 5, 2023

Local breweries, wineries, and distilleries aren’t just selling a product—they’re selling experiences. Selling a Smooth Face, Not a Razor In fact, as far back as 1979, Victor Kiam, who had purchased Remington Products, famously focused not on selling the company’s razors, but on selling a “smooth shave.” Experiences. You could too.

Food and Beverage 52

Food and Beverage Marketing Retail e-Learning 52

Nutshell

MARCH 12, 2024

Some examples include landing pages for downloading a digital asset, registering for a webinar, or signing up for a free product trial. While web pages often detail information about different products and services with varied calls to action (CTAs), landing pages have a clear and singular purpose.

Value Proposition 71

Value Proposition Publishing Media Decision-making 71

Flevy

JANUARY 10, 2024

The concept of the “Experience Society” is a social and economic evolution where experiences, rather than goods or services, become the primary products of society. The Experience Economy emphasizes the Transformation from traditional product and service offerings to creating rich, memorable experiences.

Digital Transformation 52

Digital Transformation Customer Experience Media Digitalization 52

CoSell

DECEMBER 29, 2020

Here’s what I’ve gleaned from interviewing top sales performers and people who are co-marketing new product features and marketing campaigns. He offered to give me a tour. I recalled a saying from an old mentor of mine: “Never turn down an offer for a tour.” You can work together to co-market new product features.

Innovation 98

Innovation Media Marketing Prioritization 98

Zendesk

JANUARY 24, 2024

The constant flow of departing and incoming talent can dampen productivity, disrupt team dynamics, and lead to higher costs. It’s also common to introduce new employees to key personnel, tour the facilities, and provide insights into the team and individual roles.

Onboarding 59

Onboarding Software Software Organization 59

Hubspot Sales

JULY 12, 2018

Video production requires you to have invested in the equipment up front which can be quite expensive. Tour guide. Consider becoming a tour guide. Set yourself apart by offering tours that speak to a specific niche of your community’s history. Mowing, tree-trimming, and seasonal decor are all neighborhood needs.

Small Business 145

Small Business eCommerce Advertising Transportation 145

Zendesk

DECEMBER 15, 2022

Merge is a developer tool that can embed hundreds of customer-facing API integrations in your product right out of the box, without the need to configure each integration separately. Merge for Zendesk Support and Sell (Support) (Sell) lets you add ticketing and CRM integrations to your platform of choice within a day.

Artificial Intelligence 52

Artificial Intelligence Construction Government CRM 52

Nutshell

DECEMBER 7, 2022

Your company’s product might be on target right now, but don’t get too comfortable.” Sabrina urges anyone involved in product development to talk to customers daily. Once you’ve taken the time to understand your customers better, reevaluate your product,” says Sabrina in this article.

Media 62

Media Customer Experience Software Software 62

Hubspot Sales

NOVEMBER 14, 2023

Of course, when we talk about the future of sales, it's less about the products we might sell (flying cars, anyone?) 83% of sales professionals say that when they speak to prospects for the first time, they are already "very" to "somewhat" knowledgeable about their product or service. Or toured a gym before signing up for a membership?

Energy and Utilities 96

Energy and Utilities Media Sales Publishing 96

ACT

NOVEMBER 23, 2022

Quickly duplicate past transactions when customers buy the same products or services again. With Qsales, you can quickly see a five-year profile of all customer transactions, providing visibility into products purchased over time, purchasing patterns, total sales, and more—all from one place in Act! Take a tour. AR reports.

Decision-making 52

Decision-making CRM Small Business Sales 52

Hubspot Sales

MAY 26, 2023

Prospects are looking to buy visually appealing property using various types of footage detailed property tours. Sales teams needing an advanced deal and pipeline management solution can access productivity reports easier than with a manual process. Get started with the free CRM 15. Follow up regularly with existing prospects.

Marketing 82

Marketing Advertising Media Software 82

Apptivo

APRIL 26, 2021

Product Management. The Product Management category of Apptivo consists of applications like Ideas , Requirements , Items , and Patents to effortlessly create, develop, manage, and improve your products or services. Right from Customer Relationship Management to Human Resources, Apptivo has got it all covered.

Supply Chain 75

Supply Chain Insurance CRM Suppliers 75

Nutshell

MARCH 19, 2024

Keeping an eye on your team’s sales productivity is one of the best ways to track performance and nip bottlenecks in the bud. When you can pinpoint dips in productivity and identify the elements that contribute to slower workflows, you can make the changes needed to support your sales team. Table of Contents What is sales productivity?

CRM 71

CRM Sales Software Software 71

Nutshell

SEPTEMBER 12, 2018

In other words, Highrise won’t be adding any more new features to the product, or evolving with the changing needs of sales teams. Price range: Starting at $25 user/month for Salesforce Essentials (up to five users), up to $300 user/month for Lightning Unlimited; all products require an annual contract. Attend a live guided tour!

CRM 74

CRM Innovation Customer Success Sales 74

Hubspot Sales

OCTOBER 19, 2018

Many consumers search the internet to investigate products and services before they buy. Host a tour of the area you’re selling in , hold an event to teach area homebuyers about the process of buying a home, or arrange an open house and invite buyers to view the home. Partner with local businesses. Run paid Instagram promotion.

Marketing 145

Marketing Internet 145

Hubspot Sales

SEPTEMBER 17, 2019

Ask for a tour. During the initial small talk phase of the meeting, casually request a tour. Plus, a tour gives them a chance to show off what they’re proud of. You imply that your product is in-demand and your time is highly sought-after, both of which raise your status. This response accomplishes two things.

Meetings 91

Meetings eCommerce Sales Marketing 91

SBI Growth

SEPTEMBER 20, 2013

Sign up for SBI’s 7th annual research tour: " How to Make Your Number in 2014: A Sales Strategy You Can Execute.” Most leaders periodically embark on some kind of “listening tour.” For details on the complete list of 9, sign up for SBI’s 7th annual research tour: " How to Make Your Number in 2014: A Sales Strategy You Can Execute.”

Organization 124

Organization Sales Sales Management Meetings 124

MTD Sales Training

JUNE 25, 2019

How many times have you made a presentation and afterwards thought ‘that was so boring, even I wouldn’t have bought my product!’. First, lets see what we shouldn’t do in our presentation: A product demonstration should NEVER be a tour of features and functions. Because people don’t buy your products.

Procurement 111

Procurement Software Software Manufacturing 111

Planview

JUNE 14, 2022

Take a virtual tour of the museum’s Slavery and Freedom exhibition , highlighting stories of popular emancipation artifacts. Target has a dedicated online store with icons to indicate if the product is black owned or founded. Register to participate in a virtual 2.5 mile walk with Opal Lee. Raise Black Voices.

98

98

Hubspot Sales

AUGUST 2, 2021

No matter what you sell, you aren’t just selling a product — you’re also selling the people behind it. Your vision, your passion, your knowledge are all play into the perceived value of your product or service. Secondly, you get to see how your customers are using your product in person. Gathering Feedback.

Meetings 130

Meetings Leadership Software Software 130

SBI Growth

OCTOBER 21, 2013

Performance culture is studied in depth in our 2014 Research Tour. By signing up for the tour , you’ll receive the " Performance Culture Assessment " tool. The majority simply needed new product updates and quick quote turnaround. As your products become more advanced, ensure your resources are keeping pace.

Manufacturing 117

Manufacturing Profitability Onboarding Media 117

Insightly

AUGUST 17, 2022

No matter the product type, all manufacturers and manufacturing companies share a common set of operational needs that have to be met for them to reach their business goals, stay competitive, and build long-lasting customer relationships. Productivity. Want a guided tour? Customer insights. CRM adoption for manufacturers.

Manufacturing 52

Manufacturing CRM Decision-making Customer Experience 52

Zendesk

OCTOBER 29, 2021

Bokun (Support) is the easiest way to start and grow your tours and activities business. Grouparoo (Support) is a data tool that makes it easy to power your business tools like Zendesk with the data from your data warehouse or product database. xFind bases its retrieval on the text and metadata of the ticket, no keywords needed.

Artificial Intelligence 98

Artificial Intelligence eCommerce Finance Software 98

MTD Sales Training

SEPTEMBER 3, 2018

How can you start to improve, so that you have the best chance to make an impact and create high level communications with clients that will persuade them they are making a good decision to choose your products and services? Without the answer to this most basic of questions , you are going on a magical mystery tour.

Communication 94

Communication Suppliers Decision-making Sales 94

Zendesk

JUNE 3, 2021

In early 2020, the brand suspended all paid product advertising campaigns on social platforms Twitter, Instagram, and Facebook. While that may seem like a counterintuitive social media advertising strategy, its profits certainly haven’t declined for lack of spending on product ads. Ben Cohen, Ben & Jerry’s co-founder.

Media 98

Media Advertising Internet Small Business 98

Nutshell

MAY 3, 2023

If your company has a unique sales process or sells a variety of products and services, it can be tempting to build a CRM from scratch. Attend a live guided tour! See point #5.) LIVE DEMO Ready to see Nutshell in action? Every Tuesday at 3pm ET / noon PT. SAVE YOUR SEAT 3. Software updates Software updates are a part of life.

CRM 127

CRM Software Software B2C 127

SBI Growth

AUGUST 15, 2013

Sign up for SBI’s 7th annual research tour: " How to Make Your Number in 2014: A Sales Strategy You Can Execute.” For a complete list of Andy’s tips, register for SBI’s research tour here. For each sales group and each product line, we had to consider: sales targets. This is the time of year when leaders start mapping out 2014.

Marketing 113

Marketing e-Learning Sales Onboarding 113

SBI Growth

SEPTEMBER 28, 2013

Get your copy by siging up for SBI’s 7th annual research tour: " How to Make Your Number in 2014: A Sales Strategy You Can Execute ". LinkedIn is a hotbed of conversations around your industry, your brand, and your products. Your LinkedIn profile is a product that you are presenting to the world. Lack of Presence. How-to Guide.

Decision-making 131

Decision-making Media Leadership B2B 131

SBI Growth

NOVEMBER 12, 2013

By signing up for our Annual Research Tour here , you’ll get the CEO’s Sales Strategy Assessment. Here they are with definitions, benefits and success metrics: Defining the Marketplace – Establish the ideal target customers who will purchase your products/solutions. Success Metric – new product sales goal attainment in year 1.

Sales 127

Sales Prioritization Marketing Meetings 127

SBI Growth

AUGUST 25, 2013

Register for our Q3 Tour to Download our 15 Questions for the New Era VP of Sales. We don’t want to show our product too early. The company didn’t realize people would see their product anyway. Register for our Q3 Tour and get the 15 Questions For The New Era VP of Sales. Now his job was in jeopardy. Author: Drew Zarges.

Software 125

Software Software Internet B2B 125

Nutshell

JANUARY 30, 2023

For users near the top of the funnel, you can make videos educating them about your industry, while for bottom-of-funnel users, you can send videos encouraging a purchase of a particular product or service. The answer depends largely on the specific audience you’re targeting, but one good option is product or event announcements.

Marketing 62

Marketing Media CRM Management 62

Strategic Communications

JUNE 1, 2021

In fact, as far back as 1979, Victor Kiam, who had purchased Remington Products , famously focused not on selling the company’s razors, but on selling a “smooth shave.” Tours and tastings were a mainstay of the brewery, at least as far back as my memory serves. Selling Experiences. This is not a new or unique concept. The experience.

Food and Beverage 52

Food and Beverage Retail Small Business Advertising 52

Hubspot Sales

JULY 15, 2020

Despite the structure surrounding it, the practice still requires critical thinking skills, considerable research acumen, and articulateness — as B2B inside sales reps need to be able to develop and express deep product knowledge. These reps don't have the benefit of demonstrating the product they're selling in-person.

B2B 81

B2B Construction Digital Transformation Sales 81

Revenue Storm

AUGUST 17, 2021

The Tour de France just completed with fierce competition. At worse, these reviews can become counter-productive to sales performance. Without you, I would not be standing here today… thank you.”. You’re probably thinking sports. I’m actually talking about selling. There are many synergies between the two. Let’s explore.

Sales Leadership 78

Sales Leadership Innovation Leadership Sales 78

Revenue Storm

AUGUST 17, 2021

The Tour de France just completed with fierce competition. At worse, these reviews can become counter-productive to sales performance. Without you, I would not be standing here today… thank you.”. You’re probably thinking sports. I’m actually talking about selling. There are many synergies between the two. Let’s explore.

Sales Leadership 78

Sales Leadership Innovation Leadership Sales 78

SBI Growth

OCTOBER 23, 2013

They lack the bandwidth for dedicated content production. Sign-up for SBI''s Research Tour here and get a copy of our Internal Marketing Team Strategy Deck. It is a department dedicated to custom content production. Sign-up for SBI''s Research Tour here and get a copy of our Internal Marketing Team Strategy Deck.

Marketing 126

Marketing Advertising Media Decision-making 126

SBI Growth

JULY 30, 2013

Sign up for SBI’s 7th annual research tour: " How to Make Your Number in 2014: A Sales Strategy You Can Execute." The complexities of new product launches increases marketing’s role in sales enablement. Achieving the new product launch first year quota is always difficult. The pace is accelerating on new product introductions.

Value Proposition 130

Value Proposition Information Technology Stakeholders Marketing 130