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Marketing in the Metaverse – An opportunity for professional services?

Red Star Kim

I’ve tried to summarise his key points here: Marketing in the Metaverse – An opportunity for professional services firms? Although I was intrigued by some professional service firms who dipped their recruitment toe in virtual worlds through SecondLife in the early 2000s. He shared his views at a webinar earlier today.

Marketing 130
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Managing Partners’ Forum Strategy Summit

Red Star Kim

My takeaways from the insightful facilitators and panellists were: Recruitment of lawyers is down on previous years whereas business support is up Increase in tax hires in law firms Increase in marketing roles (exceeding 2019 numbers) Whilst training/learning roles shrunk compared to 2019 there was an increase in employee relations roles Legal sector (..)

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Private client management and marketing: Business plans, recruitment, assessments and automation (Nov 2023)

Red Star Kim

Developing a business plan was seen as a priority for those who were new in leadership roles in their firms as well as established leaders looking to drive development and growth (see delegate top takeaways below). Delegation was another topic discussed with recruitment and learning and development.

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10 Trends – Annual International Marketing Benchmark by PM Forum and Meridian West

Red Star Kim

The benchmark provided a snapshot of the views of 112 marketing and business development (M&BD) leaders at professional service firms (PSF). Over 70% anticipate a downturn in the economy in 2023 compared to 2022, but respondents believe that professional services will be more resilient than other sectors. Survey respondents.

Marketing 130
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International Marketing Benchmark 2024 from Meridian West – AI dominates the agenda

Red Star Kim

In its 12 th year – it obtains the opinions of around 100 CMOs from professional service firms. And efforts to increase differentiation – perhaps through brand initiatives and service/client experience improvement (to counteract fee pressures and margin erosion) – should also increase in response.

Marketing 130
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New Leadership Development Programme from the Managing Partners’ Forum – Consensus through Collaboration

Red Star Kim

I’m excited to announce that the Managing Partners’ Forum has just launched a series of six modules for an innovative leadership development programme for firm-wide leaders of small and medium sized professional services firms. Why is the Managing Partners’ Forum Leadership Development programme different?

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Leading & Sustaining a Hyper-Growth Company

Sales Gravy

Her ability to navigate through grief and lead the company forward is a powerful narrative of leadership in the face of adversity. Fostering a Culture of Accountability and Innovation Patricia's leadership style is characterized by a strong emphasis on accountability and a culture that encourages innovation.