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Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

The phrase tells us to have a positive mindset and look for the good when faced with a dire, and potentially devastating, turn of events. Here are five things you can do to get back to the fundamentals with your most strategic customers: . #1: By Dave Duke, Co-Founder and CCO, MetaCX, and Joel Schaafsma, Research General Manager, SAMA.

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Lessons from a Winning Global Account Management (GAM) Program

Strategic Account Management Association

By Danielle Matteson, Vice President, Strategic Accounts Program, AVI-SPL. Here at AVI-SPL we established our GAM program to drive long-term value through strategic alignment with our most valued global clients. AVI-SPL is a digital enablement solutions provider that serves 86 percent of the Fortune 100.

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The VRIO Framework

Flevy

The VRIO which stands for Value, Rarity, Imitability, and Organization offers a structured way to understand this phenomenon and to provide a strategic approach in the evaluation whether an organization’s resources can sustain a competitive advantage. Is the resource scarce, possessed by few competitors?

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Book review – Managing Brands

Red Star Kim

Brands have attributes, values and personality – customers will perceive or make associations with a brand that can be positive or negative. Brand positioning is how the customer perceives the difference between brands – where it is viewed in the marketplace and perceptual maps are used for this. Brands can also be aspirational.

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The Enablement Profession at a Crossroads

Mike Kunkle

Which brings us back to… The Challenge of Influence Without Authority Enablement professionals frequently find themselves in this paradoxical position. Embrace Collaborative Leadership: Enablement professionals should see their roles as collaborative leadership positions.

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How to Boost Sales Productivity with Account Planning

Upland

Sales productivity involves how efficiently and effectively a sales team can generate revenue—while managing costs and resources, building customer relationships, and staying competitive in the market. Sales teams that anticipate customer needs are better positioned to offer superior solutions than competitors.

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The Kraljic Matrix

Flevy

This paucity of attention and capabilities is a certain path to extinction in this age of abrupt supply and demand shifts, intense competition, material and resource scarcity, and political turmoil. These two elements help the organizations organize their purchase items into 4 categories: Strategic, Bottleneck, Leverage, and Noncritical.