The Secret to Selling SaaS – Value vs. Product
Upland
MAY 3, 2023
When it comes to selling SaaS, conversations with customers often begin with this question: “So what is it that you sell, exactly?” If you sell a technology product, or anything that lives in the cloud, the answer to this question can be a little elusive. Mistakenly, most people will begin selling by talking about their product.
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