Remove service analytics
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CRM Value Chain Enablers: Data & Analytics and Marketing/Sales/Service Processes

Customer Think

By Francis Buttle[1], Julie Jones[2], Merlin Stone[3] The CRM Value Chain (CRM VC), shown in figure 1, aims to demystify, characterise, and conceptualise CRM. The CRM VC is made up of three Core Processes supported by five Enablers all of which contribute to CRM’s goal of driving up customer profitability.

CRM 111
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How to Harness Behavioral Analytics to Personalize Customer Service

Customer Think

Personalizing customer service interactions can help reduce customer effort, increase customer satisfaction, and support service leaders to achieve the holy grail that is high customer loyalty.

B2B 64
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Artificial Intelligence vs Business Intelligence – What is really self-service business analytics?

QYMATIX

The difference between Business Intelligence (BI) and Self-Service BI and why Qymatix is not a traditional Self-Service BI solution. Thus, the path from BI to self-service BI to Qymatix is opening up. A modern BI solution should merge different data sources and support equal access to analytics across the entire organization.

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REVEALED: The Benefits of Self-Service Business Intelligence Reporting and Analytics

SmartKarrot

As businesses strive to make data-driven decisions, self-service business intelligence (BI) reporting and analytics are becoming increasingly popular. By providing easy-to-use tools for data visualization, exploration, and reporting, self-service BI can save time and improve decision-making.

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The Secret to Selling SaaS – Value vs. Product

Upland

It’s even more common if your products have that ethereal, shape-shifting quality of a cloud service or app. Salesforce encapsulates all that they offer in their ‘Customer Success Platform’, comprised of Sales, Service, Marketing, Community, Analytics, and Apps. What is it, exactly, that Salesforce sells? Wave) The list goes on.

CRM 195
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Case studies: Marketing and Business Development at law and accounting firms

Red Star Kim

At training workshops, people often ask me for case studies of successful marketing and business development strategies and campaigns at professional services firms. Here I summarise brand, referrals, research, key account management (KAM) and new service development case studies. This is now embedded in culture and service delivery.

Marketing 130
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Update on marketing and business development (M&BD) team structures

Red Star Kim

Support the go-to-market strategy – The M&BD team structure must support market sectors, products/service lines (typically in a matrix of both), international scope and key strategic themes that the firm prioritises. Expectations of M&BD (reactive service or proactive advisers?) From within or beyond professional services?)

Marketing 130