Lessons from a Winning Global Account Management (GAM) Program
Strategic Account Management Association
JUNE 14, 2021
By Danielle Matteson, Vice President, Strategic Accounts Program, AVI-SPL. AVI-SPL was the recipient of the 2021 SAMA Excellence Award for “Outstanding Mature SAM Program.”. AVI-SPL was the recipient of the 2021 SAMA Excellence Award for “Outstanding Mature SAM Program.”. Establishing a Customer-Centric GAM Program.
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