Nutshell

JANUARY 16, 2024

They’ve become a very popular form of media in the past decade or so, with people listening to podcasts about everything from true crime to Dungeons and Dragons. You might even listen to some podcasts yourself. The 12 best marketing podcasts So, what are the best marketing podcasts to listen to?

Marketing 71

Marketing Media Digitalization B2B 71

Red Star Kim

MARCH 22, 2023

But I’m always on the look out for more that are relevant for professional services and practical. This book addresses networking (both in person and through social media), personal brand, internal collaboration, selling and referral management. And I enjoyed his “Eight rules of dialogue” from Prague.

Leadership 130

Leadership Media Client Relationships Innovation 130

Customer Think

JULY 7, 2023

In today’s fast-paced and customer-centric business environment, gathering real-time customer feedback and engaging in social media conversations are both vital practices. These approaches enable organizations to gain valuable insights, enhance their products/services, and deliver the exceptional experiences our customers have come to expect.

Media 106

Media Meetings Organization Customer Experience 106

Jermaine Edwards

DECEMBER 6, 2023

Despite this we can’t ignore that today more than any time in history our products and services are exposed to scrutiny, comparison, commodity and competition. After reading close to 50 different books and research papers on social psychology, ethics of trust, cultural trust, cultural behaviour and just plain old observation in business.

Emotional Intelligence 130

Emotional Intelligence Client Relationships Key Account Management Negotiation 130

Red Star Kim

NOVEMBER 18, 2022

In view of the war for talent facing most professional services firms, next up were Joanne Nisbett of DAC Beachcroft (“A life that works” with Fully Flex built on three operating principles: client, team and output needs) with Andrew Baird of Blackbridge Consulting with a timely talk about employer brands. “96% Innovate client experience.

Value Proposition 130

Value Proposition Procurement Innovation Leadership 130

Brooks Group

APRIL 10, 2024

Social media gives every sales professional the opportunity to develop an audience of LinkedIn connections , Facebook friends, or X (Twitter) followers and a platform for publishing content. Listening to upbeat music is another technique many sales professionals enjoy. This will ensure you’re not wasting your time on unqualified leads.

Sales 87

Sales Media B2B Publishing 87

Red Star Kim

JUNE 1, 2023

There are other ways to differentiate such as through innovation, relationship and service excellence, new product and service development and new delivery platforms. This is particularly useful to gain insight into firm’s approach to relationship management, service delivery and use of technology and systems.

Value Proposition 130

Value Proposition Innovation Marketing Media 130

Zendesk

FEBRUARY 12, 2024

In today’s fast-paced and competitive business environment, staying ahead in customer service means continually educating yourself and your team. Customer service podcasts provide an excellent avenue for gaining knowledge and insights without disrupting your busy schedule.

Customer Experience 52

Customer Experience e-Learning eCommerce Artificial Intelligence 52

Hubspot Sales

SEPTEMBER 18, 2023

These financial statements can help you determine a company’s financial position and whether or not they can afford to purchase your products or services. Social Listening Tools : Social listening tools can notify you if someone is talking about you or your business online. Track this event with : LinkedIn 3.

Media 104

Media Investors Insurance Leadership 104

Red Star Kim

OCTOBER 20, 2023

We explored writing from professional services firms and looked at how to improve our firms’ written content. Seth Godin We looked at social media posts and compared those with an anonymous corporate voice with others conveying a more personal tone. Listen to how they speak. And impersonal. Stories help the reader connect.

Media 130

Media Communication Marketing Digitalization 130

Hubspot Sales

MARCH 27, 2023

You can also buy virtually anything online, including services. These services range from financial counseling to tarot readings. But, it's advantageous for businesses to sell services online, especially now, when a plethora of services can be offered virtually. How to Sell Services Online 1.

Media 117

Media e-Learning Onboarding Marketing 117

Customer Think

APRIL 30, 2021

Source: Adobe Stock Social media is bad for customer service. Whether ranting or raving, customers are telling stories online about businesses whether those businesses are listening or not.

Media 114

Media 114

Hubspot Sales

JANUARY 9, 2024

Door-to-door (D2D) sales involves knocking on people’s doors to advertise or sell products/services. Find a company that will invest in you “When I started at Pitney Bowes, they put me in a classroom for six months and taught me sales fundamentals: how to listen, how to prepare for a call, how to present, and how to close,” Jim continues.

Sales 98

Sales Decision-making Meetings Insurance 98

Hubspot Sales

FEBRUARY 16, 2022

Essentially, a sales hook (or pitch) is a condensed sales presentation that gets the conversation started regarding what your business is, as well as your product or services' main benefits. A sales hook should be a quick, 1-2 minute rundown of how your product or service can help your prospect. Practice active listening skills.

Sales 129

Sales e-Learning Media B2C 129

ACT

APRIL 22, 2024

Conduct online surveys, social media polls, and customer interviews to dig deeper into their changing expectations and needs. to monitor their purchase history and recent customer service interactions. Competitor analysis and social listening tools can also come in handy.

Supply Chain 52

Supply Chain Small Business Investors Sales 52

Help Scout

AUGUST 12, 2021

Social media has been part of our online lives for a couple of decades now. Providing customer service over social media is much newer, tied closely to the growth of ecommerce and online business. Do you need to offer support on social channels? Sprout Social shares some social response time insights here.

Media 145

Media Management Prioritization Customer Experience 145

Red Star Kim

MARCH 16, 2023

What can I tell people about my services?) The professional rules requiring fee-earners to act in the client’s best interests may also have an impact on cross-selling (see, for example: solicitors to sell – cross-selling and professional standards (kimtasso.com) ) How do you calculate share of wallet in professional services?

Key Account Management 130

Key Account Management Onboarding Communication e-Learning 130

Hubspot Sales

JUNE 29, 2023

Using this information to spark conversations lets clients know you listen and they’ll trust you. The ability to listen is a superpower of closers. When you listen, you’ll know your clients' needs, and you’d be able to influence the sale of your product. Leverage social proof. Image Source 2. Master storytelling.

Insurance 94

Insurance Sales Interpersonal Skills Decision-making 94

Zendesk

OCTOBER 18, 2022

Creates a customer advocate to help evangelize the value of your company and products or services. Utilize social media. To build customer connections, it’s essential to learn what your customers value in your products and services from both a qualitative and quantitative perspective. Ask for feedback on products or services.

Media 98

Media Prioritization Customer Value Customer Experience 98

Red Star Kim

DECEMBER 5, 2023

These sessions are experiential – with much use of social learning so many insights are generated during group discussions. A variety of specialist (to professional services) and mainstream CRM systems were explored. It was on budget day so those from accountancy and tax practices had a lot going on. Email Online Invitations that WOW!

CRM 130

CRM Marketing Interpersonal Skills Client Relationships 130

Red Star Kim

JANUARY 28, 2024

We welcomed delegates from legal, accountancy and financial services firms. They must engage their people and listen to their concerns. And we talked about the need for leaders to listen with their eyes as well as their ears (using non-verbal communications skills Non-Verbal Communication (NVC) – the basics (Video) (kimtasso.com) ).

Emotional Intelligence 130

Emotional Intelligence Leadership Management Facilitation 130

Red Star Kim

SEPTEMBER 26, 2023

Support the go-to-market strategy – The M&BD team structure must support market sectors, products/service lines (typically in a matrix of both), international scope and key strategic themes that the firm prioritises. Expectations of M&BD (reactive service or proactive advisers?) From within or beyond professional services?)

Marketing 130

Marketing Key Account Management Account Management Artificial Intelligence 130

Red Star Kim

FEBRUARY 28, 2023

Both to maintain service levels and underpin growth strategies. Some were concerned with the challenge of making flexible working align with client expectations for face-to-face contact and service delivery. Larger professional services firm were using automation in this area.

Emotional Intelligence 130

Emotional Intelligence Management Business Planning Value Proposition 130

Insightly

MARCH 4, 2022

Your service-profit chain connects your internal and external marketing efforts to your bottom line. For example, service and support teams connect one-on-one with customers via phone, email, and chat. Social media teams respond to questions and concerns on public forums. Sales teams reach out for upsell opportunities.

Media 97

Media Stakeholders Profitability Communication 97

Help Scout

MAY 14, 2021

What keeps our customers coming back is the consistency and dependability of the results they get when listening to our music.”. Happiness report : Discover promoters and happy customers to source social proof. What was lacking with these tools, however, was a bird’s-eye view of the performance of their customer service.

Customer Success 110

Customer Success Communication Organization Marketing 110

Red Star Kim

APRIL 12, 2023

As an additional learning resource for delegates, I review the key themes of The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media. This is a common theme when M&BD people move from another sector into professional services.

Media 130

Media Marketing B2C Stakeholders 130

Hubspot Sales

MARCH 9, 2021

According to Statista , nearly 75% of podcast listeners tune into their favorite shows to learn new information. We know you’re a busy entrepreneur and don’t have time to sift through millions of podcasts to find what to listen to, that’s why we rounded up the top entrepreneurship shows you should listen to to help grow your business.

Investors 129

Investors Internet Finance Publishing 129

Red Star Kim

JUNE 15, 2023

Fame for accountants and professional services firms “tool for general financial research, benchmarking analysis, screening acquisition targets for your clients, client onboarding, company secretarial services and business development”. 800,000 global company profiles and 15,000 reports. Helpful for competitor analysis.

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

LinkedFusion

APRIL 13, 2023

For people with a B2B business, it’s pretty likely that the social media platform worth hanging around in and marketing on would be LinkedIn. LinkedIn is the world’s largest professional social networking platform that helps professionals from various industries to connect and grow their businesses.

Marketing 52

Marketing Media Advertising Digitalization 52

Arpedio

JANUARY 5, 2024

This concept has evolved from mere customer service to an intricate process of building and nurturing long-term partnerships. Listening : Truly listening to and addressing client concerns demonstrates commitment. The Art of Active Listening in Sales Active listening is a fundamental skill in sales that goes beyond hearing words.

Management 52

Management Emotional Intelligence Client Relationships Sales 52

Red Star Kim

JUNE 12, 2023

His webinar wasn’t targeted at professional services but the content was relevant. Social media Primarily used on a person-to-person basis to endorse a B2C or B2B brand in front of a wider audience. He also suggested that gated content was a powerful way to generate leads. He advised a 90 day content strategy to define all posts.

Digitalization 130

Digitalization Marketing Advertising B2C 130

Red Star Kim

APRIL 17, 2023

The main reasons cited for a lack of cross-selling were: everyone is too busy and there is a lack of information about the other services provided by the firm. Social media was used by all firms but to varying degrees – there was less activity in sharing joint content and endorsements/recommendations than other methods.

Management 130

Management Manufacturing Client Relationships Facilitation 130

Apptivo

JANUARY 27, 2022

There are two types of sales detractors whom you will come across when selling your products or services. In either case, effective sales management deals with strengthening your social relationship skills and understanding how to tackle dire situations that might cost a lot for your business. Promote Listening. Be Prepared.

CRM 98

CRM Sales Sales Management Financial Services 98

Zendesk

DECEMBER 3, 2020

Namely, the design of a coronavirus-shaped canapé that one diner photographed and shared on social media. Like many businesses in hot water, they could’ve better weathered the controversy by employing some proven social media crisis-management tactics. What is a social media crisis?

Media 95

Media Stakeholders Decision-making Publishing 95

Nutshell

JANUARY 17, 2024

Provide social proof: Another benefit of customer reviews is that they offer social proof, allowing prospective customers to read what their peers have to say about a product or service. Improve customer service: Customer reviews often include descriptions of people’s experiences with your company.

Artificial Intelligence 71

Artificial Intelligence CRM Software Software 71

SalesPop

SEPTEMBER 21, 2022

He teams up with two colleagues, who provide a wide range of services, including succession planning, exit planning, strategic planning, sales coaching, and sales development. Developing a high-performing sales team requires a virtual sales skill set, remote working, real active listening, and connection authenticity.

Remote Working 52

Remote Working Sales CRM Sales Training 52

Flevy

JANUARY 10, 2024

The concept of the “Experience Society” is a social and economic evolution where experiences, rather than goods or services, become the primary products of society. It reflects broader cultural and social changes, where personal fulfillment and experiences become central to lifestyles and identity. Popularized by B.

Digital Transformation 52

Digital Transformation Customer Experience Media Digitalization 52