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Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

In business, it has created an opportunity to reflect on how companies are managing customers, and it has given customers a window of opportunity to re-evaluate their supplier relationships to determine which partnerships are truly valuable. 4: Focus on value. But that’s a topic for a different day. Value is a thing.

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What is Guided Selling?

Upland

Guided selling benefits both customers, who receive a more personalized experience, and sellers, who can offer more effective solutions based on individual needs. It involves creating an environment where individual sales representatives are empowered to work together as a team rather than relying on their individual efforts.

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The Secret to Selling SaaS – Value vs. Product

Upland

Nowadays, the most valuable technology companies don’t just sell products, they sell something more. Traditionally, a product is defined as something we provide a customer to meet their needs, in exchange for money, goods, or services. Salesforce has millions of happy customers. At least not upfront.

CRM 195
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7 Habits of Highly Successful Prospectors, According to Sales Leaders

Hubspot Sales

They create prospect lists that allow them to focus on where realistic revenue can sustain them in the short- and medium-term business investing. At the same time, they allocate about 25% of their prospecting to focus on long-term aspirational goals.

Sales 111
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What is Buying Intent?

Upland

It drives individuals and organizations to explore, evaluate, and invest in a product or service. In essence, the final decision is made on whether your product or solution meets their needs. For example, an individual looking for an ERP may go the custom route if they are looking for specific functionalities.

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How to Boost Sales Productivity with Account Planning

Upland

Let’s break down the benefits in greater detail: Improved customer understanding: Account planning involves researching and analyzing each customer’s needs, preferences and requirements so your sales teams can collaborate with their customers to tailor.their approach and offer more valuable solutions. Rather, it’s about people.

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Rethinking Enablement for the Future: The Power of Commercial Effectiveness Integration

Mike Kunkle

Which, by the way, has always included more than typical “enablement,” especially with its focus on systems thinking. It shifts the focus from “revenue enablement” (which – I’m sorry – is internal, seller- and company-centric) to the broader functions of the commercial organization, in a more buyer- and customer-centric paradigm.