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What Does “Sales Strategy” Mean Anyway?

The Center for Sales Strategy

I hear managers and execs talk all the time about the importance of sales strategy. Strategy” is one of the words that gets used a lot. (In After all, who gets heat for talking strategy? The problem I see in the field is that most salesstrategies” are not really strategies at all.

Sales 68
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Enablement is Hard. Do It Anyway.

Mike Kunkle

The goal of “enablement,” whichever term you use for it (sales, revenue, buyer, buying, performance, other) is ultimately to improve organizational performance. See what I did there? Sometimes, that reality being what it is, we need to work in environments that are not ideal for what we do. Logic is our friend.

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THE 10-K FILING: THE MOST IMPORTANT DOCUMENT THAT SAMS NEVER READ

Strategic Account Management Association

While it’s true that the top executives and their legal teams are involved in the creation of the 10-K, what makes this document vital to SAMs and GAMs are the highlights (and confessions) stealthily included – and typically ignored. What’s ironic (tragic?) 2 What the !@*? In a word: NO!

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Salesforce Account Planning: Turn Data Into Relationships 

Upland

Ultimately, this translates to more revenue for businesses. There’s Never Been a Better Time To Build an Account-Based Sales Culture Face-to-face sales are back on the rise after several years of losing traction, says a recent study performed by Forrester. The CRM is vital to the sales process. So are relationships.

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Generative AI for Sales – A Guide to the New World of Selling

Upland

Is generative AI for sales the next big thing? The phenomenon is so far reaching that it can be difficult at times to find an actual single explanation for what generative AI is. The phenomenon is so far reaching that it can be difficult at times to find an actual single explanation for what generative AI is.

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5 Ways AI and Machine Learning are Revolutionizing Sales

QYMATIX

Artificial intelligence and Machine learning revolutionize B2B Sales & Marketing. Machine learning and artificial intelligence (AI) in sales are not dreams of the future. According to Gartner, 30% of all B2B companies will already use AI next year to expand at least one of their sales processes. Bye, bye trial and error.

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7 Awful First Sentences That Are Killing Your Outreach Emails

Hubspot Sales

I don’t know about you, but I never stroll over without a detailed plan of what I’ll say and how I’ll say it. But even though I’ve always been strategic about my in-person opening lines, I only recently began applying the same level of thought to my online messages -- a common sales email mistake. My name is … ”. Congrats on … ”.