ACT

APRIL 22, 2024

An economic downturn has been a looming threat for businesses over the last few years. From the pandemic and supply chain issues to geopolitical conflicts, several factors have contributed to a feeling of uncertain times and a shaky economic climate. Here are a few strategies to help you get started. Let’s get started.

Supply Chain 52

Supply Chain Small Business Investors Sales 52

Hubspot Sales

APRIL 26, 2023

Walking away is hard, especially when it comes to potential deals. After all, you've spent time, energy, and resources building a relationship — and giving up means you have nothing to show for it. Every minute you spend on an impossible or low-value deal is one you could be spending on a viable, valuable one.

Decision-making 113

Decision-making Value Proposition Negotiation Stakeholders 113

Nutshell

AUGUST 28, 2023

Building a sales process is absolutely necessary to your company’s success, and is perhaps the most important thing you can do as a sales manager to impact your team’s ability to sell. Creating a structured sales process is one of the most effective ways to boost your sales teams’ efficiency and results.

Decision-making 118

Decision-making Sales Negotiation Advertising 118

Outbound Engine

OCTOBER 6, 2020

We’ve mentioned before that 85 percent of small businesses say that word-of-mouth referrals are the No. However, even when someone tells their friend about your business, the next thing they do is Google you to see what others have to say. It’s actually a lot easier than you might think. Step 1: Do Good Work.

Small Business 92

Small Business Insurance Publishing Media 92

Hubspot Sales

OCTOBER 31, 2022

You’ll also find a few real-life examples that will help you get sales networking right. For example, you can talk to others to explore job opportunities, discuss co-marketing ideas, or learn about different companies. HubSpot asked sales professionals where they got the best quality leads from. Keep your asks simple.

Media 96

Media Sales Meetings Onboarding 96

Hubspot Sales

JULY 25, 2023

So, how should you cold call in real estate? You might be wondering — where do their phone numbers come from? You might be wondering — where do their phone numbers come from? Though cold calling is time-consuming, it can prove very beneficial in real estate. So, how do you get it right? Let’s discuss this next.

Insurance 92

Insurance e-Learning Negotiation Meetings 92

Red Star Kim

JANUARY 16, 2023

In past recessions, the UK professional services weathered tough economic times well – albeit with significant redundancies and restructurings and some consolidation/mergers. On 12 th January Keith Hardie at the PM Forum hosted a presentation by Alastair Beddow of Meridian West on the 11 th Annual International Marketing Benchmark.

Marketing 130

Marketing Co-Creation Government Artificial Intelligence 130

Hubspot Sales

SEPTEMBER 16, 2020

While organic reach can help you reach a good number of people, it’s been shrinking over time due to increasing competition for space in the news feed. This makes Facebook ads the go-to source for reaching a wider audience than you can organically. You need to show them how you’re unique and why they should buy from you.

Sales 143

Sales Media Advertising Organization 143

Red Star Kim

SEPTEMBER 26, 2022

Last week I was joined by a group of marketing and business development (M&BD) Assistants (and some Executives) from law, accountancy, actuarial and consultancy firms for a half day PM Forum workshop on “Practical and professional skills for Marketing and Business Development Assistants”. What motivates them? What are their challenges?

Digitalization 147

Digitalization Media Marketing Communication 147

Hubspot Sales

JANUARY 9, 2024

So, if you can master the art of door-to-door sales, the juice is worth the squeeze on the income front. So, if you can master the art of door-to-door sales, the juice is worth the squeeze on the income front. The skills you learn on the job may also help you climb the sales career ladder. But that’s not all.

Sales 101

Sales Decision-making Meetings Insurance 101

Hubspot Sales

AUGUST 21, 2023

When it comes to sales prospecting , it's more important than ever that you write concise, effective communication. Even if you do get your prospect’s attention, you can’t expect them to read your long, fluffy emails filled with the buzzwords of the day when they have many other emails to open. It should grab them.

Sales 98

Sales Decision-making Value Proposition Meetings 98

Zendesk

SEPTEMBER 14, 2021

Contrary to what you might expect, potential clients are often receptive to cold calls. A study by Rain Group found that 82% of buyers are open to booking meetings when sales reps reach out. And you don’t know if you’ll upset them by calling or if they’ll shut down the conversation before you get a chance to explain.

Software 97

Software Software Marketing Meetings 97

Nutshell

DECEMBER 21, 2022

Keep reading to learn what customer retention is, why it’s vital to business success, and what you can do as a sales rep to better retain your customers. Customer Retention: A Definition Customer retention is the act of retaining customers over a specific period of time such as a month, quarter, or year.

e-Learning 71

e-Learning Sales Banking B2B 71

Hubspot Sales

OCTOBER 5, 2021

All tales as old as time. Gatekeepers — who are typically executive assistants, receptionists, or office managers — are the people who stand between you and the decision-maker with whom you're hoping to make a sale. How to Get Past the Gatekeeper When Cold Calling. only to get stopped by a gatekeeper. Let's dive in.

Decision-making 131

Decision-making Sales Stakeholders Software 131

Hubspot Sales

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. So today, I’m showing you what you need to know about optimizing X to help you present a trustworthy and knowledgeable front to your audience.

Sales 93

Sales Media Value Proposition Logistics 93

Account Manager Tips

MARCH 23, 2021

Low margins, customisation, and always reminding you how important they are. When they say "jump", you say "how high?" To identify key accounts with true growth potential, you must dig deeper. So how DO you find out who your most valuable customers are? I told you it was a quick guide. Things change.

Co-Creation 227

Co-Creation Key Account Management Account Management Suppliers 227

The Center for Sales Strategy

AUGUST 30, 2018

When was the last time you asked for a referral? If you can’t remember any time recently, you should stop and figure out why you are not doing this. When you are looking to hire a professional what do you do? Well, a referral is an implied recommendation.

Sales 69

Sales 69

Mike Kunkle

JUNE 12, 2022

At the time I published it initially, I had hoped the worst of the pandemic-fueled layoffs were behind us. In some cases, it wasn’t the first time that they had to act. If you absolutely can’t avoid it and find yourself needing to resize and retool your sales force again at this time, I have some advice that I hope might help.

Sales 130

Sales Decision-making Virtual Selling Remote Working 130

SuperOffice

MAY 3, 2021

When you force unsuspecting people into a sales pitch without considering their needs, interests, or situation ? When you force unsuspecting people into a sales pitch without considering their needs, interests, or situation ? it’s a fast path to failure and frustration (for you and the person you just harassed).

Sales 69

Sales CRM Media Advertising 69

Hubspot Sales

NOVEMBER 28, 2023

Collaboration makes it possible for messaging to evolve based on real-time feedback. Messages hit home every time. Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. The result?

Marketing 103

Marketing Sales Decision-making Prioritization 103

Hubspot Sales

AUGUST 28, 2019

Are you struggling to get to hit your sales quotas? Do you need something extra to get the team motivated and meeting aggressive goals? I asked a few sales experts about their current favorite techniques for increasing sales — and threw in a few tips of my own. Are your sales numbers flat this year? Let's face it. One quarter?

Sales 140

Sales Sales Leadership Leadership Meetings 140

Insightly

FEBRUARY 2, 2022

When you make a sale, you need to know if people are engaging with your solution or product and having a positive experience. . Engagement is a predictor of whether or not that customer will stay with you, and possibly even refer you, so it can be a leading metric for future revenue and growth.

Onboarding 105

Onboarding Customer Experience eCommerce Prioritization 105

Hubspot Sales

FEBRUARY 9, 2021

To help you understand which strategies aren't worth your time, we reached out to some experts to offer their takes on sales tactics that brands should avoid, going forward. By her account, "These last 12 months have dramatically changed the challenges (and goals) that organizations are prioritizing.". Cold Calling.

Sales 135

Sales Decision-making Prioritization Account Management 135

SuperOffice

DECEMBER 8, 2020

Today’s leading companies are turning toward relationship marketing strategies that build lasting relationships with new customers, while strengthening the connections with their existing customers, and in this way encourage loyalty. You many need to reevaluate how you sell, and discover the potential a relationship funnel.

Marketing 98

Marketing Customer Experience Profitability Media 98

Hubspot Sales

JUNE 9, 2020

Question for you — what makes someone a good seller? All of these traits and more can make you a better salesperson. When it comes to professional development for salespeople it can also be helpful to discuss traits that can hinder your growth, which is what we are discussing today. Order Taker vs. Order Getter.

Decision-making 93

Decision-making Retail Media Facilitation 93

Hubspot Sales

MARCH 12, 2018

Yes, you read the title right -- I guarantee that these templates will get responses from prospects. And you're right that they won't work every time. After all, why should SDRs spend time crafting 100 personalized emails when sending the same generic email to 1,000 people results in the same number of responses?

Publishing 145

Publishing Sales Software Software 145

Hubspot Sales

AUGUST 19, 2018

and “ What time should I contact my leads? ”. ” and “ What time should I contact my leads? ”. If I had a pound for every time I’ve heard those comments over the past 17 years, I probably wouldn’t need to run my business. Is there a time, date, or approach to calling your prospects that’s scientifically better than the rest?

Sales 110

Sales Meetings Management 110

CoSell

DECEMBER 29, 2020

How can you create valuable partnerships? Much like a personal relationship, a customer partnership works best when you focus on authentic success. In the last few weeks, I’ve found myself having this conversation over and over again. What are the ways to truly create a lasting valuable partnership? I heard a lot.

Innovation 98

Innovation Media Marketing Prioritization 98

Nutshell

AUGUST 27, 2018

There are hundreds of different sales tactics that you can use to find prospects, qualify leads, and make a sale. But how do you decide which ones make the most sense for your business? You can: Buy lead lists from a company called Lime Leads or InfoUSA. You can: Buy lead lists from a company called Lime Leads or InfoUSA.

Sales 126

Sales Decision-making B2B Marketing 126

Red Star Kim

DECEMBER 2, 2022

Many management teams I speak to express a desire for their M&BD Execs to be more proactive – which takes time, tact and the confidence to think ahead and adopt a more advisory approach. Release time to become a more proactive Marketing and Business Development Executive. What does proactive look and feel like?

Marketing 130

Marketing Communication Meetings Strategic Thinking 130

Insightly

FEBRUARY 2, 2022

When you make a sale, you need to know if people are engaging with your solution or product and having a positive experience. . Engagement is a predictor of whether or not that customer will stay with you, and possibly even refer you, so it can be a leading metric for future revenue and growth.

Onboarding 96

Onboarding Customer Experience eCommerce Prioritization 96

ACT

JANUARY 11, 2023

Did you know that 61 percent of businesses rank sales lead generation as their number one challenge? It is when you don’t know the right lead-generation strategies. Let’s explore some proven ways to attract sales leads for your small business so that you never have to look for new customers again.

Small Business 52

Small Business Advertising Sales CRM 52

Hubspot Sales

FEBRUARY 13, 2018

Use social media to find prospects you can help. Get referrals from current customers. Ask your personal network. Over the last 10 years, inbound marketing has proven to be a great way to generate leads and acquire customers and help you hit your quota. What if you have to generate your own leads?

Marketing 111

Marketing Media B2C Digitalization 111

Hubspot Sales

MARCH 13, 2018

Create a Website for Referrals. There are only so many hours in a day to sell -- the more practiced salespeople are at completing everyday tasks, the more time they can allocate to high-value activities like meeting with prospects or learning new skills. Create a website for referrals. Creative Sales Ideas. Send Them a Book.

Suppliers 102

Suppliers Sales Investors Meetings 102

Zendesk

JUNE 21, 2023

Brand advocacy is when an individual positively promotes your business, usually by word of mouth and on social channels. Brand advocacy: This type of advocacy occurs when someone recommends your business to others; and the advocate can be anyone, not just a customer. What is brand advocacy?

Media 52

Media Onboarding Advertising Customer Experience 52

Hubspot Sales

APRIL 6, 2020

Whether you specialize in inside sales or are a field sales pro, you have likely picked up a lead or two at an event or trade show at some point in your career. You want to make sure you are attracting the right potential buyers, not just anyone with an internet connection. Host webinars and online workshops.

Media 112

Media Internet Advertising Digitalization 112

Hubspot Sales

JANUARY 6, 2021

The best reps know what they're facing each time they call and have developed repeatable strategies for dispelling resistance. Here we'll review some of the core causes of sales resistance and look at four strategies you can use to break through it. Prospects are skeptical of your offering, your company, or you.

Decision-making 135

Decision-making Banking Profitability Sales 135