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10 Creative Ways to Increase Employee Engagement

The Center for Sales Strategy

seconds, Google produces approximately 20,000,000 results for the term ‘employee engagement.’ Obviously, employee engagement is a hot topic. At the core of employee engagement are company values. Elevated levels of employee engagement are positively correlated with better business results.

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International Marketing Benchmark 2024 from Meridian West – AI dominates the agenda

Red Star Kim

Sentiment and outlook has improved on 2023 24% expect the economic outlook to improve (6% in 2023) 31% expect professional service sector to improve (13% in 2023) 57% expect their firm to improve (40% in 2023) Although most anticipate a flat year for the economy and professional services This highlights increased confidence and optimism.

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Internal Referrer Management – Employee Communication and Alumni Programmes

Red Star Kim

As well as addressing a number of internal communications and engagement, cultural and brand ambassador issues there was a focus on the importance of alumni programmes. Both existing and past employees are good sources of recommendations and referrals. There was a need for short, simple and succinct communications.

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Private client management and marketing: Business plans, recruitment, assessments and automation (Nov 2023)

Red Star Kim

10 reasons why (kimtasso.com). It was good to meet the private client lawyers – some recently promoted to head of department – for a workshop on “ Managing and growing your private client practice” earlier this month. And 90% didn’t have a marketing plan for private client. Two tools were provided to assist with this.

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Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

Whether your customers are struggling or booming as a result of the pandemic, it’s safe to say that their needs have evolved in some way — and will continue to evolve. It is one of the most optimistic cliches known to man – and with good reason. 1: Normalize the new dynamics and establish new expectations.

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20 insights on change management processes and communication

Red Star Kim

We reviewed several change frameworks (including Kotter’s eight stage model from “Our iceberg is melting” and Rosabeth Moss Kanter’s 10 stage model). Change management basics – personal and organisational change (kimtasso.com) Includes John Kotter’s 8 stage model and a 10 stage model from Rosabeth Moss Kantor.

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Book review: The Strategy Book by Max McKeown

Red Star Kim

There’s a satisfying emphasis on employee engagement throughout the strategy process. Guidance is provided on ways to position against the competition although there wasn’t much on the external and internal analysis you might need for this (although there are various tools listed in the toolbox for this).