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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

Align, integrate, focus, educate, champion (kimtasso.com) July 2018 Integrated marketing – Sector, KAM and CEM (kimtasso.com) August 2016 Property marketing Our delegates from the real estate sector raised some interesting questions. the bricks and mortar).

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Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

Related CRM posts: Key Account Management (KAM) – Research companies (kimtasso.com) June 2023 Marketing technology system review – Clean contact data with Cirrom (kimtasso.com) February 2023 Beating Six Barriers to KAM and Training (Kim Tasso) June 2021 The growth of MarTech in professional services – an overview (kimtasso.com) March 2020 Intapp (..)

CRM 130
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PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

Professional Marketing Forum Conference 2021 PM Forum (kimtasso.com). 25th Professional Marketing Forum Conference Report (kimtasso.com). Professional Marketing Forum conference September 2019 (kimtasso.com). Professional Marketing Forum Conference report 2018 (kimtasso.com).

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Release time to become a more proactive Marketing and Business Development Executive (November 2022)

Red Star Kim

Six themes for Proactive Marketing and BD Executives (2019) (kimtasso.com) January 2020. Top 10 takeaways – Proactive Marketing Executive (Feb 2019) (kimtasso.com) June 2019. Proactive Marketing Executive – Eight top tips (kimtasso.com) February 2018.

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Case studies: Marketing and Business Development at law and accounting firms

Red Star Kim

Schillings launches new strategic communications business – Schillings (schillingspartners.com) Related case study posts Professional services marketing/BD case studies (kimtasso.com) August 2023 Capsticks, Fladgate, Mazars, Mills & Reeve, Moore Kingston Smith, Travers Smith and brand awards Being more strategic – Case studies and insights (..)

Marketing 130
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Future Marketing/BD Manager – Build resilience to avoid being overwhelmed

Red Star Kim

Creativity and good and bad stress – Kim Tasso There’s a great article from Harvard Business Review “Five things to do when you feel overwhelmed by your workload ” (August 2018).

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Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

20% Lack of fee-earner engagement 20% Lack of M&BD time/resource 20% Integration with other aims/projects/campaigns 13% Culture (politics, lack of rewards) 7% Lack of senior support 7% Unclear or unrealistic aims/expectations 7% Scope creep 7% Poor internal communications/silo mentality Related campaigns, thought leadership and project management (..)