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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum. Key Account Management (KAM) – Research companies Larger firms may have access to research and knowledge specialists. Others may find that the M&BD team is responsible for research.

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Key Account Manager or Strategic Ecosystem Leader?

Arpedio

October 11, 2021. Key Account Manager or Strategic Ecosystem Leader? October 11, 2021. Key Account Manager or Strategic Ecosystem Leader? ? Back to blog. On September 15th, more than eighty Key Account Managers (KAM) assembled in Copenhagen and online for a hybrid event.

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ALIGNING A MULTIFUNCTIONAL TEAM TO SOLVE A HEALTHCARE CUSTOMER’S LONG- STANDING PAIN POINT

Strategic Account Management Association

Pfizer is the winner of the 2021 SAMA Excellence Award for “Innovative Value Co-Creation.” By Emily Williams, Strategic Account Manager , Pfizer. Emily Williams is a key account manager at Pfizer, specializing in internal medicine.

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Selling challenges in professional services: Sales processes and skills

Red Star Kim

Amongst the delegates were business development executives and managers with responsibility for between three and five clients as part of their firm’s Key Client Programme (KCP) or Key Account Management (KAM).

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

Methods to capture target information include: surveys, adverts, web site visits, analytics, landing page pop ups, forms/subscriptions, Chatbots/LiveChat, emails, content marketing (especially thought leadership), blogs, social media and videos. Similarly, a Key Account Management (KAM) or Account Based Marketing (ABM) approach may help.

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Highlights from SAMA’s 2021 Annual Conference

Arpedio

June 2, 2021. Highlights from SAMA’s 2021 Annual Conference. Ulrik Monberg | June 2, 2021. Highlights from SAMA’s 2021 Annual Conference. ? Back to blog. So where is the work of strategic and key account management headed? by Ulrik Monberg. |. Adapting to a more virtual future. Contact us.

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Case studies: Marketing and Business Development at law and accounting firms

Red Star Kim

Here I summarise brand, referrals, research, key account management (KAM) and new service development case studies. At law firms: Addleshaw Goddard, Collas Crill, LawNet, Ontier, Schillings and accountancy firms: Menzies, Mercer and Hole. Case studies: Marketing and Business Development at law and accounting firms.

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