Strategic Account Management Association

AUGUST 24, 2021

From all this, we stress tested long-held views about strategic account management. Karen Passmore is Partner at the management consulting firm McKinsey and Company where she works on organizational design and go-to-market strategies with a focus on breaking down organizational silos. Adjust notion of stakeholder value.

Stakeholders 520

Stakeholders Supply Chain Digitalization Shareholders 520

Strategic Account Management Association

APRIL 5, 2021

the committee responsible for overseeing purchasing decisions), I met thousands of salespeople and strategic account managers through the years, and I would say that no more than 3 percent or so had bothered going through my company’s 10-K. This includes knowing the customer’s customers as well as your own company.

Manufacturing 520

Manufacturing Account Management Decision-making Meetings 520

Account Manager Tips

SEPTEMBER 7, 2022

Adapted from: Maximizing Value Propositions to Increase Project Success Rates Remember: you don’t have to be the best. The KAM CLUB You’re only seconds away from the essential training, advice and support you need for an exceptional career in key account management. Bain B2B Elements of Value. What do B2B customers value?

Value Proposition 130

Value Proposition Key Account Management Negotiation Account Management 130

SmartKarrot

OCTOBER 5, 2023

Businesses today strive to get growth from existing accounts and, the role of Enterprise Account Management has come to the forefront in that regard. Designing and implementing the perfect playbook for managing large-scale clients is crucial to ensuring consistent customer experience and business growth.

Account Management 10

Account Management Management Value Proposition Stakeholders 10

Sales Management Plus -- SMP

MARCH 5, 2024

Let’s say you have a customer who consistently buys power tools but never drilling accessories. Your account manager can use the missing category as a springboard to understand the customer’s specific needs within that area. That could be a “hole,” in their purchasing patterns that you’ve identified.

Account Management 52

Account Management Facilitation Sales Prioritization 52

Account Manager Tips

AUGUST 31, 2022

Adapted from: Maximizing Value Propositions to Increase Project Success Rates The KAM CLUB You’re only seconds away from the essential training, advice and support you need for an exceptional career in key account management. And that’s the secret to differentiate your value and really stand out. Learn more. Save my spot.

Value Proposition 130

Value Proposition Negotiation Key Account Management B2B 130

Cosawi

JANUARY 29, 2024

In the work we do, we find fascinating to see that Marketing as a function is often missing at the strategic account table. In our more traditional groups, marketing, and sales work in locked steps but it seems that the shift to strategic account management is often missing marketing when time comes to establish its roadmap.

Value Proposition 52

Value Proposition Co-Creation Marketing Account marketing 52

Arpedio

JUNE 1, 2023

Key Takeaways From SAMA 2023 Annual Conference ← Back to blog Once again, The Strategic Account Management Association (SAMA) brought together sales and strategic account management professionals from around the globe for their annual conference.

Co-Creation 52

Co-Creation Account Management Account Planning B2B 52

Hubspot Sales

JULY 7, 2019

Are you a B2B account manager or sales executive who is serious about account-based sales or account-based marketing (ABM)? If the answer is “Yes,” chances are you understand your customers want partners, not vendors. Strategic Account Plan Template Layout. Customer value scorecard.

Account Planning 118

Account Planning Co-Creation Account Management Negotiation 118

Account Manager Tips

JULY 6, 2022

By the way, check out my interview with Phil in which he shares the 12 Tenets of Account Management. In other news + Creating customer value through shared accountability. I thoroughly enjoyed this interview with Scott McCorkle, CEO at MetaCX for the Customer Valuecast. The KAM Club. Henry Ford.

Co-Creation 130

Co-Creation Value Proposition Account Planning Suppliers 130

Upland

JANUARY 29, 2024

Greater team collaboration: Account planning often involves multiple departments, such as marketing, customer success, and technical support. This cross-functional teamwork helps you foster more unified and effective customer account management. Happier customers: Landing new deals isn’t the only incentive.

Account Planning 195

Account Planning Sales Decision-making Shareholders 195

Mercuri International

JULY 1, 2021

Most people think that the biggest challenge for a Key Account Manager is the need to understand their account but is this all that is needed? In most cases no; a good KAM also spends time internally trying to win over the expertise and resources they need to serve their customer. Winner takes all? Johansson, E.

Key Account Management 64

Key Account Management Value Proposition Account Management Profitability 64

Jermaine Edwards

MAY 18, 2020

It’s organisations like Chik-fil-A, Southwest Airlines and Apple who connect through intentional relationships, build highly-valued and sought after results to create unforgettable moments. LAW ONE: You cannot move a customer to a new place without knowing what you need to change. Here they are…. What do I mean by this?

Key Account Management 130

Key Account Management Account Management Decision-making Leadership 130

Jermaine Edwards

MAY 18, 2020

It’s organisations like Chik-fil-A, Southwest Airlines and Apple who connect through intentional relationships, build highly-valued and sought after results to create unforgettable moments. LAW ONE: You cannot move a customer to a new place without knowing what you need to change. Here they are…. What do I mean by this?

Key Account Management 130

Key Account Management Account Management Decision-making Leadership 130

Cosawi

DECEMBER 28, 2021

The idea of executive engagement implies an accountable and engaged member of the account team, rather than a distant backroom player. Strategic account management is a team sport and requires cross-functional, vertical level engagement and strong accountability. Leading the organizational customer-centric culture.

Leadership 52

Leadership Co-Creation Account Management Decision-making 52

Hubspot Sales

JANUARY 14, 2021

When account managers create opportunities proactively with their buyers, client satisfaction sky rockets (they report 83% significantly higher satisfaction ). Instead of saying "I don’t want to bother my customers," say, "my customers value my opinion and I know I can help them make better decisions."

Sales 133

Sales Decision-making Meetings Account Management 133

Cosawi

FEBRUARY 27, 2023

Today, as advisors in the strategic account management space, we are surprised and disheartened to see that marketing is often not only missing at the strategic account team table but also working from an inside-out products focus, rather than an outside-in customer focus. But this is only the starting point.

Marketing 52

Marketing Suppliers Investors Account Planning 52

Cosawi

SEPTEMBER 13, 2021

The COE can provide capability and training development as well and help them established their customized Strategic account management roadmap aligned with the global strategy. It can bring expertise for more customer value and differentiation, which will result in your customer remembering that you care about their success.

Account Management 52

Account Management Leadership Account Planning Communication 52

Showpad

DECEMBER 5, 2021

I’ve worked myself into a marketing job, but 80% of my career has been in sales, account management, and creating marketing programming and other services to support sales teams. . My passion is around creating customer value—and I saw an opportunity to do this at Kaiser Permanente. .

Digitalization 98

Digitalization B2B Sales Customer Value 98

Janek Performance Group: Account Planning

OCTOBER 25, 2023

Altify notes account planning has increased from 36 percent of companies in 2013 to 50 percent today. Plus, with account planning, 74 percent see increased win rates. However, according to Gartner , 51 percent of sales leaders agree account management channels fall short. Continued attention is your greatest value.

Account Planning 52

Account Planning Decision-making Communication B2B 52

OnStrategyHQ

JULY 8, 2022

Competitive advantages help us understand what we’re best at in the market, what unique strengths we possess, and what our customers value. Full participation in the government’s privatization efforts means the company aligns its partners with its primary customers. Check out this post for an overview on competitive advantages.

Insurance 52

Insurance Logistics Construction Manufacturing 52

SmartKarrot

APRIL 4, 2023

Apply here: [link] Role: Customer Success Manager Location: Ottawa, ON, Canada (Remote) Organization: Workato As a Customer Success Manager, you’ll be instrumental in enhancing the operations, systems, data accessibility, and procedures that drive customer value and growth.

Customer Success 19

Customer Success Account Management Leadership Customer Experience 19

SmartKarrot

APRIL 4, 2023

Apply here: [link] Role: Customer Success Manager Location: Ottawa, ON, Canada (Remote) Organization: Workato As a Customer Success Manager, you’ll be instrumental in enhancing the operations, systems, data accessibility, and procedures that drive customer value and growth.

Customer Success 15

Customer Success Account Management Leadership Customer Experience 15

SmartKarrot

MAY 17, 2022

Apply here: [link] Role: Vice President of Customer Success Location: San Francisco Bay Area, US (On-site) Organization: Arable As a Vice President of Customer Success, you will develop the strategy to drive customer value realization and retention on Arable’s solutions, across priority regions and customer segments.

Customer Success 19

Customer Success Key Account Management Stakeholders Negotiation 19

SmartKarrot

NOVEMBER 29, 2021

Become the AtoB expert and educate your customers on best practices regarding AtoB. Actively identify and close expansion opportunities (upsell) that align with the customer’s needs. Increase AtoB customers’ value, product knowledge, and adoption by conducting proactive engagements.

Customer Success 19

Customer Success Government Account Strategy Customer Value 19

SmartKarrot

FEBRUARY 15, 2022

As a Senior Director of Customer Success, you will develop strategies that enhance and improve customer experience and drive differentiate customer value, including providing a compelling digital customer post-sales experience.

Customer Success 19

Customer Success Customer Experience Stakeholders Onboarding 19

MTD Sales Training

DECEMBER 3, 2014

So I thought it appropriate to cover a few ideas that you could use if you feel that it’s very difficult to know what customers actually think about you and your services. Get higher and lower-level department managers to visit their counterparts in the customer’s company to ensure the businesses are still partnering effectively.

Finance 48

Finance Sales Training Account Management Customer Value 48

SalesGlobe

FEBRUARY 11, 2021

She had an introductory meeting with the telco customer and learned that they had to be selling at least $200 million a year to the telco to be taken seriously, considered a partner, and have opportunities for bigger projects. The account manager was shocked. You’ll probably be surprised.

Account Planning 52

Account Planning Supply Chain Value Proposition Account Management 52

SmartKarrot

FEBRUARY 23, 2023

Establish important milestones and goals with strategic customers, develop key performance indicators, and assist the customer in realising their definition of success. Execute Executive Business Reviews (EBR) on a regular basis, according to the type of customer, at intervals chosen based on customer value.

Customer Success 19

Customer Success Stakeholders Account Management Communication 19

SmartKarrot

SEPTEMBER 7, 2022

Execute on a customer business outcomes-driven strategy to ensure successful onboarding, adoption, retention, renewal, and expansion of your customer portfolio. Increase overall customer lifetime value through higher product adoption, usage, customer satisfaction and NPS scores.

Customer Success 19

Customer Success Stakeholders Client Onboarding Onboarding 19

SmartKarrot

AUGUST 25, 2022

Partner with Sales, Account Management, and AI Services to ensure clients are set up for success in the short and long term. Manage and assign resources based on capacity and experience and customer value. Maintain a high level of customer satisfaction with the services.

Customer Success 19

Customer Success Construction Leadership Onboarding 19

SmartKarrot

AUGUST 2, 2022

Apply here: [link] Role: Senior Director, Customer Success Location: Remote, United States Organization: Paper As a Senior Director of Customer Success, you will set the overall vision & strategy for the Customer Success team.

Customer Success 19

Customer Success Leadership Onboarding Communication 19

SmartKarrot

JULY 8, 2022

Apply here: [link] Role: Customer Success Manager Location: Remote, United States Organization: Applied Systems As a Customer Success Manager, you will develop and manage strong relationships with new and existing customers. Conduct regularly scheduled touchpoints with customers.

Customer Success 19

Customer Success Insurance Onboarding Government 19

SBI

JULY 1, 2020

Success requires streamlined, silo-shattering processes that highlight the optimal path to revenue and enable the right high-value activities to efficiently, predictably and strategically drive growth. To uncover hidden revenue in your key accounts, focus on these 5 strategies that great companies get right. Deepen Customer Insights.

Account Planning 72

Account Planning Decision-making Stakeholders Leadership 72

SmartKarrot

FEBRUARY 22, 2022

As a Sr Director of Customer Success, you will develop strategies that enhance and improve customer experience and drive differentiate customer value, including providing a compelling digital customer post-sales experience. Build and lead a team of onboarding, customer training and account management professionals.

Customer Success 19

Customer Success Retail Onboarding Customer Experience 19

SmartKarrot

JANUARY 27, 2022

Interact with all levels of leadership within your customer portfolio ranging from analysts to C-Level executives. Working in conjunction with team members, develop and mentor customers through their roadmap and account plan. Preserve high renewal rates and partner with Account Management to upsell new services.

Customer Success 19

Customer Success Stakeholders Account Growth Facilitation 19

SmartKarrot

FEBRUARY 23, 2022

Apply here: [link] Role: Director of Customer Success Location: Birmingham, England, United Kingdom Organization: Advanced As a Director of Customer Success, you will build and sustain a team of high-performing Customer Success Managers (CSMs) and/ or Customer Success Executives (CSEs) who drive customer value, retention, and adoption.

Customer Success 19

Customer Success Co-Creation Onboarding Profitability 19