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Customer acquisition cost (CAC): How to calculate and improve it

Zendesk

Customer acquisition cost (CAC) was on the rise for many companies prior to COVID-19. McKinsey & Company reports that the shift to digital sales led to 30 percent higher acquisition efficiency for businesses. What is customer acquisition cost (CAC)? How to calculate customer acquisition cost (CAC).

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A guide to your customer acquisition strategy

ACT

The best way to do this is through a repeatable, sustainable process that will predictably generate new revenue over time — a customer acquisition strategy. What is customer acquisition? In simple terms, customer acquisition is the process of acquiring new customers. What is a customer acquisition strategy?

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A guide to your customer acquisition strategy

ACT

The best way to do this is through a repeatable, sustainable process that will predictably generate new revenue over time — a customer acquisition strategy. What is customer acquisition? In simple terms, customer acquisition is the process of acquiring new customers. What is a customer acquisition strategy?

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16 Critical Elements When Navigating A Business Acquisition

FinListics Solutions

One of the most important decisions a business can make is a first-time acquisition. An acquisition can help expand both the top and bottom lines but also has risks. To help better manage these risks, 16 members of the Forbes Business Development Council share their experiences.

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Mergers and Acquisition Series Part 1: Role Definition and Alignment

SalesGlobe

Over 50% of those companies had been part of a merger or acquisition in the last 24 months. In the chart below, they reported the biggest challenges that they face within the sales organization as a result of company mergers or acquisitions. The company that had purchased them was dominant in their field and was primarily a U.S.

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TechTarget Announces Closing of BrightTALK Acquisition

SBI

TechTarget Completes its Acquisition of BrightTalk, a Leading Virtual Events Platform. Nasdaq: TTGT), the global leader in B2B technology purchase intent data today announced the closing of the previously announced acquisition of BrightTALK Limited, a private company incorporated in England. This acquisition checks all the boxes.

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How Sales VPs Can Thrive During an Acquisition

SBI Growth

In this blog, I’ll help you evaluate your future with your company post-acquisition. Then you’ll be able to make the best decision for your own career. Get started with your preparation by downloading the Sales Leader Acquisition Preparedness Guide. Cooperate and do all that you can to make the organization successful.