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Does your advertising work?

Customer Think

Advertising can take many forms, from media space, posters, film, video and social media. Advertising is usually the first communication that an organisation has […] Its purpose is to inform about products and services, and introducing a brand and image to potential customers.

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Marketing is Bigger (MUCH Bigger) Than Advertising

Strategic Communications

Most people think “advertising” when they hear the word marketing. That’s understandable because much of what we see/hear as consumers involves traditional advertising activities—newspaper ads, television commercials, billboards, etc. Marketing isn’t advertising. Marketing is often too narrowly defined.

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The Power of Traditional Print Advertising

Strategic Communications

Over the past several years, the use of traditional advertising, including print advertising, has declined sharply as digital marketing has taken off. But does traditional print advertising still hold value for marketers? Traditional advertising is much the same. Missed opportunities?

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What’s the Purpose of Advertising: To Entertain or to Sell?

Strategic Communications

But, did they work from an advertising standpoint? The point—advertisers need to make sure that their advertising is designed to sell (or, at a minimum, raise awareness/preference), not just entertain. Raising awareness is important, critical in fact, and the primary purpose of most mass media advertising. I liked them.

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Zigging When They Zag: The Potential of Traditional Marketing Communication

Strategic Communications

.” But with so much activity in the digital environment, sometimes it takes a different approach to stand out: recognizing the value in capturing attention through traditional, non-digital, communication channels. increase in spending on traditional advertising. Others have never turned their backs on the traditional.

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11 digital marketing communication tips to increase conversions

Nutshell

Regardless of whether you are communicating via email marketing , social media , or digital ads , there are always ways to improve your messaging. The best marketing communication comes from listening to exactly what your clients have said, in their own language. Larry Drago , Independent Marketing Consultant. Like what you’ve read?

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Building and optimizing your diverse, multifunctional “Dream Team”

Strategic Account Management Association

To achieve our visionary outcome of creating a workforce of people who reflect the incredible diversity of our customers, our partners, our suppliers and our community, we need to enhance the way we recruit, develop and retain our top talent. It starts with communication. Here are three best practices. #1: That’s the reality.