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Book review – Managing Brands

Red Star Kim

Advertising giant WPP uses Brand Z™ to classify brands according to how well known they are and the strength of the following: Clean slate, Little Tiger, Cult, Aspirational, Classic, Olympic, Defenders and Fading Stars. In professional services there is only Accenture at 31 (which has grown 15%). There are also own-label brands.

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Being more strategic – Case studies and insights (Ireland May 2023)

Red Star Kim

The figures for this year’s survey show Republic of Ireland fee income rose by 12 per cent in 2021, compared with just 1% in 2020 Finance-Magazine.com – Ireland’s top accountancy firms roar back to double-digit growth in 2021 Accountancies and Tax Consultants revenue is expected to expand at a compound annual rate of 1.3%

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15 Real Estate Prospecting Tips for Reaching Your Market and Converting Customers

Hubspot Sales

Join real estate groups and communities, showcase your listings on social media, and use targeted advertising to reach specific demographics. You'd probably enjoy content such as neighborhood guides or financing tips as you conduct your own search. Invest in targeted advertising. Prospect on social media channels.

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Email Open Rates By Industry: See How You Stack Up

Hubspot Sales

Here are some interesting findings from the data: Out of the 29 industries, Marketing and Advertising companies have the lowest email open rates. Finance: 40%. Marketing and Advertising: 25%. What is the average email open rate for finance companies companies? The overall average open rate across all industries is 32%.

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The Complete Guide to Digital Entrepreneurship

Hubspot Sales

Marketing in such a massive pool of people would be like finding the needle in a haystack with conventional advertising. The most popular topics in this category are travel, fashion, beauty, personal finance, and entertainment. Case Study: The Financial Diet This personal finance business started as a personal finance blog in 2014.

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Update on marketing and business development (M&BD) team structures

Red Star Kim

Here, the M&BD professionals – and perhaps those from other disciplines (such as finance or human resources) – will be formed into temporary project teams to assist with particular initiatives. And where firms invested in the area, the pricing teams were more likely to comprise finance professionals and experienced fee-earners.

Marketing 130
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22 tips on being a persuasive writer in professional services

Red Star Kim

An example might be: “Five things every Finance Director asks” or “What every General Counsel considers when choosing a law firm”. 0% Print/display advertisements 0% Brochures/leaflets 0% Hardcopy newsletters 33% Presentations 0% Reports 33% Pitches 33% Other Which is the main digital channel/medium you use?