Break & Glue: The art of capturing complex mega-strategic accounts in CRM to get the most from account planning tools
Strategic Account Management Association
OCTOBER 14, 2021
Moving forward, I will refer to such an account as a “complex mega-strategic account.”. If you are a SAM assigned to a complex mega-strategic account, you will be targeting different levels across multiple geographies and lines of business at your customer. The complex mega-strategic account.
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