Book review: All you need to know about commercial awareness by Christopher Stoakes
Red Star Kim
AUGUST 24, 2023
From the ideas of Peter Drucker on the theory of business, McKinsey on culture, Porter’s Five Forces on competition, Boston Consulting Group product portfolio matrix to de Geus on scenario planning and Kaplan and Norton’s Balanced Score Card. I facilitate various workshops designed to increase commercial awareness. For young professionals.
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