B2B Strategy Case Files: What If Both B2B and B2C?
Geehan Group
SEPTEMBER 14, 2016
Oh yes, we’ve seen this situation many times, and it is particularly pernicious as the challenge lies on two fronts: The overall enterprise has both B2B and B2C markets , such as a manufacturer who sells both direct to consumer and through a distribution network, as well as a massive organization like GE. Very smart. mainframes).
Let's personalize your content