Enablement is Hard. Do It Anyway.
Mike Kunkle
MAY 30, 2023
It’s organizational behavioral change management, for sure, and requires both smart and hard work. The goal of “enablement,” whichever term you use for it (sales, revenue, buyer, buying, performance, other) is ultimately to improve organizational performance. Therefore, enablement is hard work. See what I did there? This remains true.
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