Customer Think

NOVEMBER 23, 2021

Keeping a customer is so much cheaper than acquiring a new one- a discussion for eCommerce Customer trust precedes loyalty. You must engage your customers first, provide them top-notch service, and make sure always to offer additional value with your products.

eCommerce 130

eCommerce Digitalization Marketing 130

Customer Think

JUNE 3, 2023

As purchasing preferences and options continue to evolve, businesses must prioritize delivering exceptional customer experiences to foster loyalty and stay competitive. B2B buying is increasingly taking place online with 68% of B2B buyers saying they plan to increase their use of digital shopping channels in the future.

B2B 59

B2B Digitalization Prioritization Customer Experience 59

Customer Think

SEPTEMBER 24, 2021

Did you know that returning customers spend around 70% more money on products when compared to first-time customers? Customer loyalty is customers’ likelihood of doing repeat business with your company, which is crucial to create a successful business.

111

111

PandaDoc

AUGUST 26, 2020

Whatever sector you’re in, in order to succeed you need to offer a combination of excellent customer service , high-quality products, and genuine value for money. Namely that keeping your customers sweet is, above all else, the name of the game. Above all else, you need to recognize the potential opportunities customer service offers.

Software 59

Software Software Construction Media 59

Help Scout

AUGUST 11, 2021

One of the best ways to stay current with trends and customer needs is by following customer service blogs. Below are nine customer service blogs we love, with breakdowns of what content you can expect to find on them and details on why they’re so amazing. Motivational quotes on customer service.

Customer Experience 82

Customer Experience Publishing Artificial Intelligence Leadership 82

Upland

AUGUST 30, 2023

This is where prospects are on the cusp of becoming customers. In the ever-evolving digital marketing landscape, understanding and optimizing the customer journey is paramount for business success. At every stage of this journey, marketers employ targeted strategies to guide potential customers toward making a purchase decision.

Decision-making 195

Decision-making Software Software Retail 195

Mike Kunkle

OCTOBER 8, 2023

This strategic approach goes beyond conventional departmental boundaries, breaks down silos, and encompasses product, marketing, demand generation, sales enablement, and the encompassing realm of customer experience (whether it goes by customer support, customer success, customer service, or a combination of these).

Customer Experience 277

Customer Experience Decision-making Profitability Marketing 277

QYMATIX

DECEMBER 22, 2021

The year is coming to an end and we know you’re all eagerly awaiting our “Best of 2021” blog articles. Every year we come up with a theme under which we decorate the five most successful blog articles. Build a Price Corridor using B2B Pricing Analytics – Example. It’s that time again.

Artificial Intelligence 52

Artificial Intelligence B2B Profitability Innovation 52

Red Star Kim

MAY 11, 2023

Brands have attributes, values and personality – customers will perceive or make associations with a brand that can be positive or negative. When a company creates a strong brand it attracts customer preference and builds a defensive wall against competition” ( Peter Doyle , Warwick Business School). Consistency is critical.

Management 130

Management Co-Creation Publishing Leadership 130

Zendesk

SEPTEMBER 20, 2023

That experience can be just as challenging online, which is why Wine.com places great value on delivering a stellar, personalized customer experience. For example, Wine.com provides live assistance from sommeliers to guide customers toward the right wines.

Customer Experience 85

Customer Experience 85

Arpedio

FEBRUARY 22, 2024

This methodology transcends the traditional transactional model, focusing instead on building relationships , understanding customer needs, and delivering tailored solutions. At its essence, consultative selling involves actively engaging with customers to uncover their unique challenges, goals, and aspirations.

Value Proposition 52

Value Proposition Prioritization Decision-making Communication 52

Customer Think

AUGUST 30, 2023

Our focus in B2B is on how we design experiences that plug into positive emotions to build credibility, trust, loyalty and high lifetime value. We’ve known for years that emotion has an out-sized influence on buying decisions and customer relationships. It’s storytelling that brings out the emotions that motivates a customer.

B2B 123

B2B Customer Experience 123

Arpedio

FEBRUARY 27, 2024

In this blog post, we will delve into the principles, strategies, and benefits of relationship selling, exploring how it can drive sustainable business growth and foster enduring customer relationships. At its core, it prioritizes building meaningful connections and fostering trust with customers.

Prioritization 52

Prioritization Communication Software Software 52

Customer Think

JANUARY 31, 2023

By understanding your customers and their preferences, you can more efficiently target your marketing efforts to create loyalty. The trends toward generating customer loyalty are harder than ever, where 88% of consumers say it takes three or more purchases to build brand loyalty.

Marketing 111

Marketing Management 111

SBI Growth

AUGUST 26, 2012

When I ask about inbound marketing and what they are doing about content marketing, things like publishing a blog , their eyes glaze over. In other words, content marketing is communicating with your customers and prospects without selling. Let’s take a closer look at blogs and why they are so effective in producing leads.

Advertising 122

Advertising Media B2B Decision-making 122

Customer Think

FEBRUARY 1, 2024

Customer experience (CX) has become a pivotal differentiator. Delivering exceptional CX is no longer a nice-to-have; it’s a must-have to build customer loyalty and drive revenue growth. Given the low overall maturity of most companies’ […]

Customer Experience 72

Customer Experience Organization Leadership 72

Arpedio

MARCH 6, 2024

Account management serves as the backbone of successful businesses, playing a pivotal role in fostering lasting relationships with clients or customers. Rather than solely focusing on sales transactions, account management emphasizes building trust, understanding client needs, and delivering tailored solutions to drive long-term growth.

Account Management 52

Account Management Management Prioritization Client Relationships 52

Customer Think

MARCH 15, 2024

In this data-driven era, customer feedback is your golden ticket to building trust, loyalty, and an online presence that shines brighter than you could even imagine. We will review first-hand experience in how you can transform customer feedback into […] You’re not alone.

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Brooks Group

APRIL 25, 2024

Your customer success team can be your best ally. When you have satisfied customers, they’re likely to buy from you again, refer you to others, and, over time, spend more. But the most successful sales professionals understand the value of cultivating long-term relationships with their customers.

Customer Success 52

Customer Success Supply Chain Sales Sales Training 52

Zendesk

OCTOBER 19, 2023

As businesses rush to tap generative AI’s vast potential to transform the customer experience, analysts watching this modern-day gold rush have responded with both optimism and caution. Companies need to be transparent about their use of AI and disclose when AI is making decisions,” Kingsley said.

Financial Services 59

Financial Services Healthcare Decision-making Leadership 59

Mike Kunkle

APRIL 8, 2023

If you initiated the contact, timing remains important, but it’s not as crucial immediately – and it’s your job to uncover or create urgency and to build a compelling business case – assuming there is one. After that, it shifts to the Loyalty Threshold (will they stay with you?).

B2B 211

B2B Decision-making Sales Stakeholders 211

Brooks Group

FEBRUARY 12, 2024

The revenue potential of your customers doesn’t end when they sign the contract. If growing customer revenue is on your mind, you’re not alone. Satisfied customers are far more likely to buy than new prospects. Cross-selling leads to a customer spending more with a company for additional goods or services.

Sales Training 74

Sales Training Sales Account Management Profitability 74

Apptivo

JUNE 27, 2023

Undеrstanding CRM and its importancе in building customеr rеlationships 2. In today’s highly compеtitivе businеss landscapе, customer rеlationship managеmеnt (CRM) has bеcomе a crucial aspеct of running a succеssful businеss. Primary componеnts of CRM stratеgiеs 3. Measuring thе succеss of your CRM stratеgiеs 5.

Business Growth 52

Business Growth CRM Communication Organization 52

Zendesk

NOVEMBER 15, 2021

In the early 2010s, the Age of the Customer emerged. The Age of the Customer continues today—and the data shows it. Gartner research reveals that 74 percent of customers expect more from brands, not only in their products and services but also in how they treat their customers. What is customer trust?

Emotional Intelligence 97

Emotional Intelligence Media Customer Experience Software 97

Arpedio

JANUARY 9, 2024

Elevating Account Management Through Metrics and KPIs Explore ARPEDIO's Account Management Software ← Back to blog As companies strive to build lasting relationships with their clients, the need for effective Account Management strategies and tools becomes paramount. This approach builds trust and fosters long-term relationships.

Account Management 52

Account Management Management Client Relationships Account Planning 52

Customer Think

DECEMBER 8, 2023

But with great power comes great responsibility for brands to establish trust and loyalty across each touchpoint in the customer journey. How can brands build a foundation of trust? Omnichannel shopping puts more power in the hands of consumers, providing endless options for researching and purchasing products.

Digitalization 69

Digitalization Marketing 69

Arpedio

FEBRUARY 2, 2024

8 Game-Changing Benefits of Account-Based Selling Explore ARPEDIO's Account-Based Selling Platform ← Back to blog In the world of sales, where personalization is paramount, it is almost impossible to overlook the significance of Account-Based Selling (ABS). Improved Customer Retention ABS extends beyond the initial sale.

Account Planning 52

Account Planning Account Management Facilitation Stakeholders 52

Customer Think

JANUARY 28, 2024

In the ever-evolving landscape of digital marketing, one strategy that has stood the test of time and proven its effectiveness in building brand loyalty and authenticity is User-Generated Content (UGC). But before […]

Digitalization 59

Digitalization Marketing 59

Arpedio

FEBRUARY 15, 2024

Enter pre-sales—a fundamental aspect of the customer journey that often goes overlooked but holds immense potential for businesses aiming to drive conversions and foster customer loyalty. It encompasses a series of crucial interactions and engagements that occur before a potential customer decides to make a purchase.

Decision-making 52

Decision-making Sales Customer Experience Value Proposition 52

Brooks Group

FEBRUARY 16, 2024

They build long-term relationships based on reciprocity. This blog post dives into how you can develop these three sales differentiation skills to set yourself apart. For example, does Nordstrom market to the Walmart customer, and vice versa? They put buyers’ wants and needs ahead of their own. No, they don’t.

Emotional Intelligence 82

Emotional Intelligence Sales Sales Training Decision-making 82

Insightly

NOVEMBER 3, 2021

This is part 4 of a customer service and support blog series based on conversations with the leaders of Insightly’s client services and customer success teams. Customer success and customer service are fundamental components in your organization’s ability to deliver great experiences and create long-lasting relationships.

Remote Working 105

Remote Working Customer Success Facilitation Communication 105

Customer Think

DECEMBER 2, 2021

Five key steps you need to keep building customer loyalty Loyal customers are your most profitable clients and the most effective advertisements you can have for your brand- this is an even greater trend after the pandemic. Things have certainly gone digital, but how we learn and trust products may be more similar.

Advertising 131

Advertising Profitability Digitalization 131

Arpedio

MARCH 5, 2024

It’s the backbone that sustains client relationships, fosters loyalty, and ultimately drives growth. In this digital age where competition is fierce and customer expectations are soaring, the need for robust account management strategies has never been more pronounced.

Account Management 52

Account Management Management Client Relationships Prioritization 52

Apptivo

FEBRUARY 7, 2023

This is so because it encapsulates the complete customer experience , from first learning about your company to finally making a purchase. Top of funnel: The potential customer learns about a company, product, or service. So, a potential customer named Wikki wants to purchase a new cell phone for his ailing father.

Marketing 81

Marketing Decision-making Advertising Prioritization 81

Apptivo

OCTOBER 3, 2022

Who is a buyer and who is a customer? And, when and how does a buyer become a customer? The difference is, with the first sale, the business has got a buyer, and when the business makes the buyer come back and buy more, they have got themselves a customer. A customer is one who has made it his/her custom to buy at the business.

Marketing 98

Marketing Value Proposition CRM Publishing 98

DemandFarm

OCTOBER 3, 2023

Customer-centric companies are 60% more profitable than companies that aren’t. What does customer-centricity truly mean? Gartner defines customer centricity as: “ the ability of people in an organization to understand customers’ situations, perceptions, and expectations.

Decision-making 98

Decision-making Innovation Customer Experience Profitability 98

Arpedio

OCTOBER 17, 2023

How to build a winning account management team Account Management Software ← Back to blog A winning account management team can be your secret weapon to supercharge your company’s growth and customer satisfaction. Ready to increase customer lifetime value? Try ARPEDIO's Account-Based Selling Platform! Let's talk!

Account Management 52

Account Management Management Client Relationships Emotional Intelligence 52