Red Star Kim

JULY 11, 2022

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. Everyone is so busy. Yet fee-earners at full capacity were needed to support others in the firm who were not so busy by sharing their content and amplifying their messages. There were many reasons for this.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Red Star Kim

AUGUST 18, 2022

The Great Resignation arrived somewhat early in the marketing and business development (M&BD) teams of professional services firms (PSF) after Covid. So I thought I’d share my thoughts to avoid the revolving door – Recruiting and retaining marketing and business development professionals in PSFs.

Marketing 130

Marketing Digitalization Investors B2C 130

Strategic Communications

AUGUST 30, 2022

A business contact of mine asked me recently about my thoughts on the value of blogs for generating revenue and the opportunity that may exist for writers to generate content for blogs. Personally, I think the whole field of blogging is still a work-in-progress for many. Blogging Best Practices.

e-Learning 52

e-Learning Advertising Digitalization Publishing 52

CMOE

MAY 9, 2023

As a woman in business, finding resources tailored to your unique experience is crucial for furthering your skills and knowledge in your industry. With the right information, you can transform your career and build a business aligned with your goals. Women’s Net aims to change that.

Finance 52

Finance Leadership Small Business Publishing 52

CMOE

JUNE 12, 2023

There is no shortage of small business blogs out there. In fact, in today’s digital world, we can be inundated with business advice—it can be challenging to find the ones that provide quality resources and value among the many. Given that small businesses created over 12.9 Given that small businesses created over 12.9

Small Business 52

Small Business Cybersecurity Finance Retail 52

Customer Think

JULY 7, 2023

Sow seeds in the community While there are many profitable business ideas and avenues to successful business growth that get greater attention, a too-often overlooked approach is that of focused community engagement.

Business Growth 124

Business Growth Profitability 124

Red Star Kim

NOVEMBER 13, 2023

Private client management and marketing: Business plans, recruitment, assessments and automation. Core challenges for private client law leaders The core challenges identified throughout the day were the interlinked topics of business plans, recruitment, assessments and automation. 10 reasons why (kimtasso.com).

Business Planning 147

Business Planning Emotional Intelligence Marketing Management 147

Sandler Training

MARCH 3, 2020

Yet your job is to help shape the business development strategies that make the most… The post Three Successful Business Development Strategies For Sales Leaders appeared first on Sandler Training.

Sales 79

Sales Business Growth Leadership Management 79

PandaDoc

SEPTEMBER 2, 2020

This is understandable when you consider that data shared in the Harvard Business Review suggests that 90% of decision makers won’t respond to cold calls, according to Sales Leadership Forum. We’ve reached out to influencers and compiled a list of the industry’s leading blogs below. Adaptive Business Blog. Sales Gravy.

Sales Management 98

Sales Management Management Sales Publishing 98

Customer Think

NOVEMBER 18, 2021

As a business, your ability to retain the market’s competitive edge requires you to balance the necessity and difficulty for new product development. It is where the new product development process comes into play. It helps you test the new product’s sustainability for the market needs and its economic usefulness.

Marketing 75

Marketing Innovation 75

Hubspot Sales

JUNE 5, 2019

He and Dharmesh Shah then "tinkered" with their business model until they transformed it into the universal Marketing, Sales, and Customer Service Hub it is today. Brian and Dharmesh had a business plan from the start. They created a development process that fostered growth and strategized for long-term success. Target Market.

Sales 89

Sales Software Software Media 89

Hubspot Sales

APRIL 14, 2020

Thanks for your interest in writing a guest blog for HubSpot. The award-winning HubSpot Blogs have over 7 million monthly visits, and we're always looking for more brilliant contributors to join our ranks. Article reflects the writing style/tone of the Sales Blog. Link to at least 3-5 other HubSpot blog posts in your piece.

Publishing 82

Publishing Sales CRM eCommerce 82

Hubspot Sales

JULY 19, 2018

But you also can’t start a real estate business -- or grow the one you have -- if you’re stuck behind a computer spending hours each week reading. So, I’ve put together a carefully curated list of the best real estate blogs to follow in 2018. Real Estate Blogs Every Realtor Should Read in 2018. CRE Online Blog.

Investors 128

Investors Finance Marketing Construction 128

Mike Kunkle

DECEMBER 21, 2023

Introduction I’ve published newsletters and blog posts recently about overhauls and full-fledged transformations, but today, I want to talk about some minor tweaks that can deliver significant improvements in sales force performance. The desire to feel understood is one of the deepest-seated human needs and it applies in business, as well.

Sales 289

Sales Decision-making Value Proposition Sales Training 289

Sales Outcomes

AUGUST 16, 2021

Shifting from Sales Emails to Blog-Form Emails: B2B Sales-Centric Emails are Dead. Shift to Blog-Form Emails. How to Get Started with Blog-Form Emails. Initial meaningful conversations happen more often when the person you are speaking with has an impression that you understand the industry or business challenges they face.

Virtual Selling 52

Virtual Selling B2B Suppliers Sales 52

Red Star Kim

FEBRUARY 8, 2024

At the recent Business Development for Professionals – 2024 Virtual Conference – MBL Seminars I presented a session entitled “Supporting Fee-Earners in Sales Targeting”. Why are segmentation and targeting critical to marketing and business development success? The second question is “ Where will we play?”.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Aepiphanni

DECEMBER 10, 2020

When starting a business, one of the things that you need is a feasibility study to make sure it will have a return on your investment. To succeed, you need a business development plan to guide you towards achieving your goal. Having a detailed and well-thought out business plan means you are paving your own path.

Business Planning 40

Business Planning Stakeholders Decision-making Publishing 40

Mike Kunkle

NOVEMBER 21, 2023

Yet, only two divisions in the company have performed far above average at new business development – Bill Money’s team, and George’s team, which recently graduated from Modern Sales Foundations and won the last year’s sales contest.

Acquisition 272

Acquisition Sales Decision-making Account Management 272

Showpad

NOVEMBER 28, 2021

Let me tell you: we have quite a few instances across Atlas Copco business areas using Showpad. I developed a business case, presented it to upper management and that’s how I was able to get Showpad. . From there, you can develop new content around the problems they have and have a solution for those problems.

Digitalization 98

Digitalization Sales Environment Sales Communication 98

Account Manager Tips

FEBRUARY 28, 2021

A survey of 2,000 business leaders confirmed the soft skills most in-demand are leadership, communication, collaboration, and time management. HINT: That's you and me) In addition to us, here's what else they need: Data to make predictive decisions to support business goals. Always seeking positive business outcomes.

Key Account Management 246

Key Account Management Account Management Management Decision-making 246

Red Star Kim

FEBRUARY 15, 2024

MBD executives, advisors, managers, client services executives and BDMs from law firms, economics and management consultancies joined a PM Forum workshop on “Coaching and Consulting Skills for Marketing and Business Development”. So the person being coached develops their own solutions.

Facilitation 130

Facilitation Decision-making Emotional Intelligence Acquisition 130

Red Star Kim

DECEMBER 18, 2023

The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. Professional service firms are usually a collection of disparate and self-governing business units focusing on different markets and services. See also integrated-business-planning-oct12.pdf

Marketing 130

Marketing Strategic Thinking Artificial Intelligence Stakeholders 130

Red Star Kim

JUNE 27, 2023

In the 2023 Annual International Marketing Benchmark – PM Forum and Meridian West (kimtasso.com) client Experience (CX) and thought leadership remained top business development priorities. There were numerous reasons to strive for early engagement with fee-earners during campaign development and project management.

Leadership 130

Leadership Management Stakeholders Communication 130

Red Star Kim

FEBRUARY 28, 2023

Having confident leadership with a strong vision, backed up with a robust business plan and strategy and evidence of progress was attractive to potential recruits. For those without access to human resource professionals I suggested looking at CIPD (Chartered Institute of Personnel and Development) resources e.g

Emotional Intelligence 130

Emotional Intelligence Management Business Planning Value Proposition 130

Customer Think

AUGUST 24, 2021

When you conceive the idea of a business, the first thing that comes to mind is profitability and success, no matter what your venture idea is or what you plan your business model to be like. Very seldom do business owners or leaders start off with a large team with all the members of the […].

Profitability 97

Profitability 97

Upland

AUGUST 29, 2023

Creating educational content, such as blog posts, whitepapers, and guides, that addresses common pain points and provides insights into industry trends can attract and engage prospects. Businesses need to highlight their unique selling propositions and competitive advantages. It doesn’t have to be promotional content, though.

Value Proposition 195

Value Proposition Decision-making e-Learning Supply Chain 195

Red Star Kim

NOVEMBER 2, 2023

As rainmakers, they must build awareness of their expertise in the market to generate demand, identify and close new client business, deliver the work, and then renew and expand the relationship over time. The five rainmaker profiles Expert – Reluctant business developers.

Client Relationships 130

Client Relationships CRM Financial Services Decision-making 130

Mike Kunkle

MAY 30, 2023

To avoid rewriting another entire blog post, see this post on How to Radically Improve Your B2B Sales Win Rates , and apply that very same advice about the Situation Assessment, Force Field Analysis, Buyer Landscape Map, Value Stack, and Value Drivers to your above analyses. But must consider the outputs of your above SISOSIG analysis.

Decision-making 295

Decision-making Sales Training Sales Stakeholders 295

Customer Think

NOVEMBER 10, 2021

Mobile app development services have emerged for various purposes. Mobile apps have significantly changed our lives and if the quality of life has become better or degraded – that’s a debate for another day. Some of them help us, some of them entertain us while some of them connect us to other people. The quality […].

78

78

Red Star Kim

OCTOBER 13, 2023

About Julie McConnell Julie moved from being a construction lawyer (both in the UK and Australia) to becoming Associate Director Business Development at White & Case. link] Her calm, soft Scottish voice belies the fact that in addition to such a demanding and busy role she is mum to three young children.

Supply Chain 162

Supply Chain Emotional Intelligence Construction Innovation 162

Red Star Kim

FEBRUARY 1, 2024

Key findings of the International Marketing Benchmark 2024 Unsurprisingly, there is generally much greater business confidence. I was surprised to see the development of new services ranked so low. This seems at odds with the general business environment highlighted by Accenture’s research (see below).

Marketing 130

Marketing Leadership Profitability Digitalization 130

Red Star Kim

JANUARY 5, 2023

At the MBL online workshop “Developing more work from referrers and intermediaries” just before Christmas all delegates were from law firms (specialisms included employment, employee share ownership, media litigation, commercial litigation and family law and one firm was offshore), and most were in client service delivery roles. Reduce risk.

Management 130

Management Media Key Account Management Communication 130

SBI Growth

AUGUST 26, 2012

When I ask about inbound marketing and what they are doing about content marketing, things like publishing a blog , their eyes glaze over. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they will ultimately reward us with their business and loyalty.

Advertising 122

Advertising Media B2B Decision-making 122

Red Star Kim

FEBRUARY 12, 2024

Whilst it is usual to have business development professionals and experienced partners on this session, it was great to welcome a number of trainee solicitors too. Develop empathy. Delegates from legal, financial service and industry, joined me last week for a full day workshop on persuasive writing. Some found personas helpful.

Media 130

Media Financial Services Advertising Decision-making 130

Groove HQ

APRIL 2, 2024

The new frontier of competition in developer markets was and remains customer service. This is just one of the areas […] The post Elevating Your Business Through Customer Focus appeared first on Groove Blog.

Marketing 57

Marketing 57

Red Star Kim

DECEMBER 19, 2023

The challenge was to raise BBK’s profile in an increasingly busy space and ensure that it integrated with the firm’s wider digital marketing (especially it’s SEO and Google rankings). The increased confidence of the team led to them approach many new business prospects. And to recruit new freelance lawyers early in their careers.

Media 130

Media Insurance Marketing Emotional Intelligence 130

Red Star Kim

DECEMBER 14, 2022

We discussed various models to support the development of your personal brand e.g. PIA (Presence, Impact and Authority) How do you make a personal impact – Make a difference (kimtasso.com). Develop both hard (technical) and soft (interpersonal) skills. Define my values and develop my personal brand. Delegate aims.

Marketing 130

Marketing Management Interpersonal Skills Profitability 130